HSN announced last week that it’s teaming up with Harrah’s for the home shopping channel’s “Lucky 33 Birthday Celebration,” a multi-million dollar promotion.
The summer-long birthday event kicks off June with millions of dollars in HSN gift cards becoming available to select Harrah’s Total Rewards members through local promotions, driving members to 25 Harrah’s casino resorts across the country.
Additionally, members can visit http://www.TotalRewards.com to learn how to enter and play the HSN $185,000 Birthday Giveaway, an interactive online instant-win game and promotion that provides participants the opportunity to win even more HSN gift cards.
HSN customers can get into the act at http://www.hsn.com/vegas as HSN celebrates its 33rd birthday with giveaways, savings and special offers for an array of new merchandise that’s slated to debut in July.
Those who play the game at http://www.hsn.com will automatically be entered into a grand prize drawing featured live each night on HSN TV throughout the month of July. Grand prize winners will receive one of 62 trips for two to HSN Live in Vegas, a spectacular, star-studded HSN shopping spree at Harrah’s Planet Hollywood Resort and Casino in Las Vegas August 14 to 15.
At HSN Live in Vegas, also August 14 to 15, HSN fans will have the opportunity to see some of their favorite personalities, including: celebrity chef Wolfgang Puck; Serious Skin Care founder Jennifer Flavin-Stallone; model-actress-jewelry designer Molly Sims; and inventor Joy Mangano.
All will be broadcasting live on HSN throughout the day on Saturday, August 14. In addition, attendees will be able to use HSN gift cards at eight boutique kiosks stocked with HSN merchandise.
Other personalities scheduled to attend include Susan Lucci, Tori Spelling, Carol Brodie, Debbie Meyer, Tony Little, Diane Gilman, Randolph Duke and Rhonda Shear.
Participating Harrah’s Entertainment resorts, include: Harrah’s Atlantic City, Bally’s Atlantic City, Bally’s Las Vegas, Harrah’s Cherokee, Caesars Palace, Harrah’s Council Bluffs, Flamingo, Grand Biloxi, Harrah’s Tunica, Harrah’s Atlantic City, Horseshoe Bluffs Run, Harrah’s Las Vegas, Imperial Palace, Harrah’s Joliet, Harrah’s Louisiana Downs, Harrah’s Laughlin, Harrah’s North Kansas City, Harrah’s Metropolis, Planet Hollywood Resort & Casino, Paris Las Vegas, Harrah’s Reno, Harrah’s Rincon, Showboat Atlantic City, Harrah’s St. Louis and the Rio All Suites Hotel & Casino.
“HSN is constantly striving to deliver new discoveries and a great shopping experience for our customers,” Bill Brand, HSN’s executive vice president of programming, marketing and business development, said in a prepared statement. “This exciting new relationship with Harrah’s provides HSN with a highly creative and compelling marketing platform from which to launch our birthday celebration. Harrah’s has an active member base of 10 million potential customers and we look forward to introducing them to HSN.”