Our beloved Garden State, the new mecca for reality-TV producers, will be the site of yet another “docu-soap.” This one, in development by the women’s network Oxygen, has a working title of “Jersey Couture,” echoing the name of that overpriced brand for tween and teen girls, Juicy Couture.
The show was announced Sunday at the Television Critics Association press tour in Pasadena, a shindig we attended last year, just two weeks before we were abuptly laid off. NewJerseyNewsroom.com just posted our story on “Jersey Couture.”
From what we understand, “Jersey Couture” is about an upscale Freehold, N.J., women’s formalwear shop, Diane & Co. It is owned by Diane Scali and her family.
“From canary yellow beaded sheaths to gold lamé, the Scali family offers over-the-top dresses to satisfy every girl’s special event needs,” Oxygen said in a press release.
New Jersey, once the butt of jokes, is now the new hot spot for reality-TV shows that in many cases play on stereotypes the rest of America has about us. We’ve had Bravo’s “The Real Housewives of New Jersey,” MTV’s “Jersey Shore,” TLC’s “Cake Boss” and “18 Kids and Counting,” and Style Network’s “Jerseylicious,” which debuts in March.
We wrote about this new trend in Jersey-set programming for NewJerseyNewsroom.com, where experts told us that TV producers believe that the Garden State’s “loud and proud” residents are perfect for reality-TV shows.
“Jerseylicious” is about the women who run the Gatsby Salon in Green Brook, N.J. We visited the place during one of the last weeks it was shooting in December, and filed a package of stories for NewJerseyNewsroom.com.
As for “Jersey Couture,” here’s the sketchy info that Oxygen has provided.
“With a no nonsense attitude, the Scali family’s extravagant dress store is the premiere glamour stop in New Jersey,” Oxygen said in its TCA press release. “Get ready for the Cinderella experience of a lifetime. Whether it’s for her bride’s maid’s needs or her high school prom frills, when it comes to ‘what to wear’ to that elegant affair, no one gets the job done like the ladies at Diane & Co.”
Remember that “Jersey Couture” is just in development, which means Oxygen has not committed yet to pick it up as a series.