HSN has forged yet another partnership with a magazine, this time with Self Magazine.
The home shopping network, Self Magazine, and exercise equipment experts ProForm Friday announced a new healthy lifestyle program, “60 Days to Healthier Ways.”
You — yes you — can enter now through Dec. 9 to be one of 10 people selected to follow the “60 Days to Healthier Ways” program. As part of the program, winners will be given the proper tools and guidance they need to succeed, including: ProForm exercise equipment with iFit technology; a personalized fitness routine; a balanced diet plan; and a weekly “touch-base” training session with a Self expert for the entire duration of the contest.
Each participant’s progress will be tracked and evaluated and the transformations will be revealed during a special primetime ProForm fitness event live on HSN next May, when all HSN customers will be able to take part in the program themselves at home.
Self Magazine will also feature the results in its June issue next year.
“Millions of women have improved their health, and been happier overall using Self’s unique fitness and diet programs,” Lucy Danziger, editor-in-chief of Self, said in a canned statement. “We can’t wait to see how these ‘Self-inspired’ women achieve their personal and physical goals with this exciting new plan. Their accomplishments will motivate us all to live healthier and, as we like to say, tap into our best selves!”
And from our favorite HSN suit, Bill Brand, executive vice president of programming, marketing and business development:
“HSN’s strategy is focused on delivering entertaining and engaging content through trusted names and authorities. Self Magazine and ProForm exemplify this approach. New Year’s resolutions often revolve around becoming a healthier, stronger version of ourselves and the ’60 Days to Healthier Ways’ program is a great way to kick off 2012.”
Focusing on health, fitness and nutrition, the program conveys the message that small changes make a difference in your quality of life and will not only make you look better but feel better into the New Year. This program is part of a successful ongoing relationship with Self Magazine, its parent company Conde Nast and HSN that began in 2008.
“ProForm is excited to partner with HSN and SELF to improve these women’s lives,” Colleen Logan, ProForm ice president of marketing, said in a canned statement. “One of the quickest ways to a healthier daily routine is the convenience of having quality fitness equipment in the home. The combination of ProForm’s innovative fitness products with guidance and motivation from SELF and HSN will inspire these women to achieve their goals.”