In another one of its movie-marketing mashes, HSN is teaming up with Universal Pictures for a gigantor promotion tied to the movie “Snow White and the Huntsman.”
This cataclysmic 24-hour HSN event will take place May 30, across all of HSN’s platforms, including TV, HSN.com and HSN mobile.
“Snow White and the Huntsman,” starring Kristen Stewart, Oscar winner Charlize Theron and Chris Hemsworth, opens nationwide June 1.
“With the release of the ‘Snow White and the Huntsman’-inspired collection, HSN continues to reinvent and re-energize retail by allowing consumers the opportunity to experience the film and engage in a flight of fantasy in a personal way — via bold and imaginative HSN products customized for ‘her,'” HSN said in its a bit over-the-top press release. “Top HSN designers will bring the movie to life with a curated assortment of exclusive products reflecting the spirit of the film.”
One of our favs, Bill Brand, HSN’s head honcho of programming, marketing and business development, offered this quote for the occasion.
“HSN has evolved into an entertainment channel that goes beyond providing a platform for commerce,” Brand stated. “At our core we are storytellers and entertain our customers with engaging content and unique retail experiences. The partnership with Universal Pictures for ‘Snow White and the Huntsman’ plays a key role in elevating awareness and relevance for the HSN brand. It is an important component to our entertainment strategy.”
This event will include exclusive collections that were directly inspired by the film.
“HSN’s creative directors were given a once-in-a-lifetime look behind the scenes that awed and inspired,” HSN said in its press release. “High-end jewelry, fashions and home accessories including exclusive pieces from Hutton Wilkinson, Loree Rodkin, and Heidi Daus, will be available for sale. Designers Ranjana Khan, Adrienne Landau, and numerous others will also have styles that highlight the film’s iconic costumes playing into the overarching movie theme of beauty and power.”
Stephanie Sperber, president of Universal Partnerships and Licensing, added her two cents into the mix.
“HSN is the perfect partner to bring the look and feel of ‘Snow White and The Huntsman’ to life through fashion and lifestyle items inspired by the film,” Sperber said. “We know this 24-hour event featuring unique clothing, jewelry and accessories alongside Snow White and the Huntsman footage will build anticipation for the film’s opening on June 1.”
Here’s the boiler plate about “Snow White and the Huntsman”:
In the epic action-adventure ‘Snow White and the Huntsman,’ Kristen Stewart plays the only person in the land fairer than the evil queen (Oscar winner Charlize Theron) out to destroy her. But what the wicked ruler never imagined is that the young woman threatening her reign has been training in the art of war with a huntsman (Chris Hemsworth) dispatched to kill her. Sam Claflin joins the cast as the prince long enchanted by Snow White’s beauty and power.
The breathtaking new vision of the legendary tale is from Joe Roth, the producer of ‘Alice in Wonderland,’ producer Sam Mercer (‘The Sixth Sense’) and acclaimed commercial director and state-of-the-art visualist Rupert Sanders.