Archive for January, 2017

HSN To Sell Goods Placed In Lifetime Flick

January 19, 2017

Here’s a new one.

HSN and A+E Networks, parent of Lifetime, on Wednesday unveiled “a co-branded retail partnership” for the women’s channel’s upcoming original movie, “Beaches,” which debuts Jan. 21.

This brand integration will showcase the HSN home products in the film and “drive consumer engagement via a shoppable co-branded website (mylifetime.com/beaches),” according to the press release.

“HSN and A+E Networks are at the forefront of this ‘See Now, Buy Now’ non-traditional revenue approach by allowing viewers to shop items from the ‘Beaches’ movie in real-time,” the release said.

“This partnership with HSN shows that brand integrations can live organically outside of the traditional product-placement model that we have all become familiar with,” Peter Olsen, executive vice president of ad sales at A+E Networks, said in a canned statement.

“By extending the collaboration outside of the film and allowing viewers to purchase the products they see in ‘Beaches,’ we are establishing a new relationship with our viewers that keeps the film’s content top of mind throughout the viewing experience and beyond.”

Our buddy, HSN President Bill Brand, also chimed in.

“HSN is thrilled to partner with A+E Networks’ Lifetime to integrate our product assortment into the ‘Beaches’ film and create an innovative approach to shopping,” Brand said.

“Extending the HSN experience to the Lifetime world is a key part of our distributed commerce strategy. These added access points allow customers to shop the collection as they watch the film, providing an unrivaled retail experience.”

During the “Beaches” premiere, viewers will be reminded to visit mylifetime.com/beaches to shop looks from the film.

Then, beginning Jan. 23 during the on-demand viewing experience on the ‘Beaches’ S movie website (mylifetime.com/movies/beaches) users will be encouraged to click through and purchase the HSN home products featured in the beach house.

‘Beaches’ will take over HSN’s “At Home” show Jan. 20, as well.

Here’s the boilerplate on the movie:

Featuring Tony Award winner Idina Menzel (Frozen) and NAACP Image Award winner Nia Long (The Best Man Holiday) as lifelong best friends, ‘Beaches’ is a contemporary remake that follows the serendipitous meeting of two young girls who embark on an unexpected and lifelong friendship.

HSN, Golden Door Spa Team Up On Line

January 18, 2017

HSN has partnered with a tony, Golden Door, to hawk not only beauty but culinary products from the Left Coast resort just north of San Diego, the home shopping network said Tuesday.

Well, we can’t afford to go there, so maybe this will be an alternative to those of us with empty wallets.

The spa’s COO and general manager, Kathy Van Ness will be live on HSN Jan. 23 and Jan. 26 “to transport viewers to their iconic spa, via an array of products,”
according to the press release.

The goodies include skincare products “sourced ingredients indigenous to Golden Door’s property such as Yuzu Face & Body Mist ($34.00), Golden Peel-A-Way Masque ($68.00) and Silk & Diamond Eye Cream ($88.00).”

http://www.hsn.com/shop/golden-door/15915?rid=4992&query=golden%20door&isSuggested=false

On the chow side, the array includes a three-pack of rice mixes featuring Hiroba Rice Medley with turmeric and whole clover ($32.95), a two-pack of Irresistible Ginger Cookies ($29.95), and a two-pack of Wildflower Honey ($29.95).

“Delivering unique solutions for our customers within the Health and Wellness space continues to be a priority for HSN and collaborating with Golden Door allows us to introduce an impressive assortment of high-quality products across the beauty and culinary categories,” HSN’s Chief Merchandising Officer Carmen Bauza said in a canned statement.

“From sumptuous beauty treatments and customizable fitness programs to farm-to-table cuisine and beyond, Golden Door is truly an unparalleled experience that we’re eager to share with our customers.”

The spa was founded in 1958.

“Golden Door is more than just a spa, and we are excited to be able to communicate this with guests beyond the golden doors,” Van Ness said in her canned statement.

“HSN is the perfect retailer to work with so everyone can now take home the Golden Door experience through our artisan food and skincare collections.”

Liquidation Channel Renamed Shop LC

January 12, 2017

Liquidation Channel — once The Jewelry Channel — has now relaunched as Shop LC, the network said Wednesday.

The name reminds us of Evine’s old handle, ShopNBC.

The Liquidation Channel — where veteran home shopping hosts Dan Dennis and Shawn Wilsie now toil — announced that its new moniker reflects its change in strategy over the past few years.

Shortly after The Jewelry Channel debuted in 2007, the United States entered the Great Recession, and sales declined, according to the network’s press release.

“Fully expecting to liquidate merchandise and cease operations, TJC changed its name to Liquidation Channel,” the release said. “However, instead of going out of business, the network experienced steady growth and has been operating as Liquidation Channel since 2008.”

Shop LC’s business model “has evolved into a more expansive shopping experience,” we are told.

“Beyond jewelry and gemstones, precious metals and collectibles, Shop LC features handbags and fashion accessories, healthcare and beauty essentials, the latest in cooking and kitchen supplies as well as luxurious, comfortable bedding and bath products for the whole family,” the release says.

“The rebrand to Shop LC is about evolution,” Shop LC President Kevin Lyons said in a statement. “The company is clearly here to stay, and Shop LC is a name that accurately reflects our current business model and wide-ranging merchandise offerings. We’re finding more ways to deliver joy.”

The network’s plans include growing non-jewelry sales, diversifying the merchandise mix and “claiming significant market share in the value-oriented retail industry.”

In addition to the name change, Shop LC is designing new broadcast studios, updating television and website graphics and expanding its corporate headquarters.

“Shop LC personifies low cost, and we’ve claimed that space within the digital television shopping industry,” Lyons said.

Here is the boilerplate on Shop LC:

Headquartered in Austin, Texas, Shop LC (formerly Liquidation Channel), is a wholly owned subsidiary of Vaibhav Global Ltd. (VGL), a vertically integrated company with global sourcing and manufacturing capabilities.

Shop LC is a value-conscious, interactive retailer focused on the fine jewelry, beauty, fashion, home decor and lifestyle product categories. Established in 2007, Shop LC reaches approximately 80 million U.S. households.

Ex-Evine Host Sarah Anderson Comes To HSN

January 6, 2017

Several of our readers have pointed out that ex-Evine host Sarah Anderson is now at HSN.

She hasn’t been added to HSN’s host list on its website yet, but she has an HSN Facebook page and has posted a number of photos of her being on the air on the No. 2 home shopping network.

https://www.facebook.com/SarahAndersonOnHSN/

On another note, fans of Jennifer Flavin and her HSN line, Serious Skincare, should tune in to the Golden Globes this weekend. The three daughters she had with super action-star Sylvester Stallone will collectively be serving as Miss Golden Globe for the award ceremony.

Basically, Sophia, 20, Sistine, 18, and Scarlet, 14, will be handing out statues at the awards, which are bestowed by the Hollywood Foreign Press Association.

http://www.latimes.com/fashion/la-ig-wwd-miss-golden-globe-stallone-daughters-20170105-story.html

This ceremony is usually a lot more fun and raucous than other award shows, because alcohol is served to the stars as they await word of who won and who lost.

Dave King’s Wedding, Daniel Green Back, Gorga Out In Montclair

January 5, 2017

A bit of brief home shopping catch-up, since we’re under the weather and have to get some rest.

Former QVC host and actor Dave King kicked off the New Year by tying the knot with his lady love, Jenny Repko, in Manhattan Beach in Cali. Congrats to all.

Former Evine host Daniel Green, who left the network last year to break out as a chef and to hawk pots in infomercials, has turned up on the No. 3 home shopping channel again. We don’t know what that’s about, but it looks like the dashing Brit is back with “The Sizzle.”

https://www.facebook.com/DanielGreenEvine/?hc_ref=PAGES_TIMELINE&fref=nf

And finally, Melissa Gorga of “The Real Housewives of New Jersey” fame, has apparently closed the shop she had opened in our town, Montclair, N.J. Our talented colleague at our day job, Joan Verdon, broke the story.

http://www.northjersey.com/story/money/2017/01/03/real-housewives-retail-plot-twist—envy-closed/96113256/

What’s the home shopping connection? Gorga is one of the many women from the Bravo “Housewives” franchises to do a jewelry line. Her’s was for HSN.

HSN’s Official Word On NASCAR’s Danica Patrick

January 5, 2017

We previously blogged about NASCAR driver Danica Patrick coming to HSN, and the home shopping network finally put out a press release on it.

NASCAR Superstar Danica Patrick Kicks Athleisure Into High Gear With New Warrior by Danica Patrick for HSN

NASCAR Superstar Danica Patrick Will Lead the Pack With Edgy, New Athleisure Collection That Reflects Her Strong, Confident Approach to Life

ST. PETERSBURG, Fla., Jan. 04, 2017 (GLOBE NEWSWIRE) — Entertainment and lifestyle retailer HSN is gearing up to launch Warrior by Danica Patrick, a functional, yet highly fashionable and edgy athleisure line created by the professional race car driver, model and advertising spokeswoman, on January 4th.

While she’s used to a fast-paced lifestyle on the track, Danica enjoys a fashionable and fit way of life, off the track. Her first-ever apparel collection, created in partnership with HSN and G-III Apparel Group, reflects her strong, confident, and health-conscious approach to her daily life. What could be considered the foundation of every woman’s closet, the line consists of leggings, hoody jackets, easy tees, sports bras and more, that allow women to show off their cool sense of style without compromising on fashion or comfort.

“I’ve been interested in fashion and clothes since I was a little girl,” said Patrick. “And for the last 10 years I’ve dreamed about having my own clothing line, but I was waiting for the perfect situation with the perfect partner. When HSN and G-III came along, I knew it was the right time. It’s been exciting seeing the Warrior line come together. We’ve created what I believe is really the perfect athleisure collection that transitions through your day, no matter what you’re doing.”

A hybrid of athleisure and true performance wear, Danica’s goal was to create a line of chic sportswear. To achieve this goal, G-III signed an exclusive license with Danica to design and produce the Warrior by Danica Patrick line. The active, on-the-go styles focus on detail and shape, ensuring that every piece not only looks and feels great, but maximizes function.

“Danica is a visionary who is constantly pushing boundaries and doing the unexpected. Working with her to create Warrior by Danica Patrick for HSN showed us just how committed she is to breaking the mold,” noted Vanessa Dusold, SVP, Apparel & Accessories, HSN. “Danica’s dedication transcends racing to fashion and style, and we were so thrilled to tap her creative mind to create this dynamic collection of athleisure wear.”

Celeb Stylist O’Connor Brings Red Carpet To JTV

January 2, 2017

Celebrity stylist and TV commentator Michael O’Connor, MIA from the home shopping world for two years, will be back on the scene on Tuesday with his Bella Luce collection for Jewelry Television.

We recently blogged about O’Connor’s return to home shopping, now that his non-compete clause with QVC has ended, but last week we got to chat with him about why he is doing this cubic zirconia line for JTV.

https://homeshoppingista.wordpress.com/2016/12/22/ex-qvc-diamond-expert-designs-line-for-jtv/

He said that his debut JTV collection — more than two dozen pieces hitting a top price of $190 — includes “a nice mix” of classic and dressier jewelry set in sterling silver. Pieces are already online.

http://www.jtv.com/s?q=bella%20luce%20by%20michael%20oconnor

O’Connor, whose Yorkie was yipping in the background as we spoke to him on the phone, said he has already shown some of his celebrity clientele pieces of his JTV jewelry. Actresses Lesley Nichol of “Downton Abbey” and “Glee” alum Jane Lynch are in photos sporting it. Lynch has O’Connor’s version of an angel-wing pendant, and Nichol has already worn her earrings on the red carpet, according to O’Connor.

Michael O'Connor, his angle wing pendant and actress Jane Lynch.

Michael O’Connor, his angle wing pendant and actress Jane Lynch.

A number of the pieces are inspired by what has appeared on the red carpet (which can cost $200,000 to $2 million), scaled down but including the detailing and the “impeccable” quality that O’Connor said he wanted. That would include the back of the pieces being as finished and as gorgeous as the front, according to O’Connor.

“It’s beautiful no matter what way you look at it,” he said.

To get the drift of what we’re talking about, take a gander at the backside of a John Hardy piece.

O’Connor, who spent 14 years on QVC essentially repping its Affinity Diamond line on-air, said that the feedback he often got from viewers then was that they wanted “more important,” grand pieces with larger stones.

But that was virtually impossible to do affordably at QVC, because the price of diamonds had shot up 40 percent to 70 percent and gold also skyrocketed. After O’Connor parted ways with QVC, he did some work for JTV, acting as a judge for its national search for “rock star” jewelry designers.

He was eventually approached by JTV about doing a line for it, and O’Connor said he was impressed with the quality of the CZ, or as he called it that “diamond simulant,” that Bella Luce incorporated. The deal was sealed when he found a manufacturer who could produce jewelry of the quality he demanded.

O’Connor’s signature stamp will also be on his collection, a mark that includes a small pink Bella Luce stone. Kinda reminds us of the ruby that Roberto Coin uses as a signature on its jewelry.

O’Connor’s initial pieces will be mainly white, but O’Connor said he is looking to branch out to colors such as blue and yellow.

He has been posting photos of his JTV jewelry on his Facebook page. So far O’Connor said the collection has been well-received, and he is even listening to suggestions.

https://www.facebook.com/michael.oconnor.9210

For example, O’Connor said one woman was was lamenting the fact that she needed a size 4 ring, and he is hoping make that size a staple to his jewelry in the future.

His collection will air 6 p.m. to 8 p.m. Tuesday.