Archive for the ‘Float Wear’ Category

Paris Hilton Wears It, Why Not You?: QVC Is Floating In A New Resort Wear Line

June 9, 2010

Float Wear is kooky colorful, and has been featured in Desperate Housewives

QVC is debuting a new apparel line that is literally new: It’s resort wear, which we don’t think the home shopping network has ever offered.

Float Life is described as an affordable “laid back luxe” collection of tunics, cover-ups, swimwear and accessories such as beach bags and sunglasses that is set to debut on QVC next Tuesday at 7 p.m.

And if it’s good enough for Paris Hilton, Kristen Cavallari, Ashley Tisdale and for the shows MTV’s “The Hills” and ABC’s “Desperate Housewives,” it’s good enough for us. These are some of the celebrities that love the brand. Hilton in particular has one of its tunics that will be sold on QVC.

Float Life designer Ramona Senese, who had been selling her goods in an exclusive Florida boutique, is offering almost-Lilly Pulitzer like clothes, without their sky-high price. Senese combines “her own hand-drawn, one-of-a-kind prints and beautiful designs with luxurious textiles from around the world,” so we are told.

Senese’s apparel was discovered by the folks at veteran QVC vendor Physician Endorsed, which bring sunglasses and sun hats to the home shopping network. Physician Endorsed tweaked Senese’s line to bring it to TV, and that’s how Float Wear wound up on QVC.
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Senese’s life-long passion for beach living, we are also told, has provided inspiration for her unique pieces. he collection offers refreshing nd transitional pieces “for women who enjoy sun-filled days spent on or off the beach, yet items that can be used year-round.”

Prices will range from $27 to $79.

Paris has this Float Life tunic

Float Life’s fabric prints are hand-drawn by Senese rather than computer generated, forming wearable art pieces sure to bring a little sunshine into any day.

The flowing silk and cotton-blend apparel includes details such as wooden beads and patterned linings.

Inspirational beach-themed quotes on most labels read “love the life you live” and “a life without love is like a beach without water.”

All the clothing items are made in the U.S., and “offer women nationwide a way to embrace the luxury of designer resort wear without designer prices.” Like Lilly Putlizer, we wonder?