Oprah Winfrey’s magazine O shows a lot of love for home shopping in its December issue.
First, O did a small story on Joan Rivers, who has been selling jewelry on QVC for 19 years. The Q-and-A with Rivers about her QVC line was written by Adam Glassman, O’s creative director. He wins our admiration by writing “TV shopping is my number one guilty pleasure.”
Thanks for coming out of the closet with us, Adam!
In O, Rivers is quoted as saying she went to QVC when “nobody except dead celebrities was doing merchandise on TV.”
The magazine has a photo of a leopard-print trenchcoat that’s part of Rivers’ QVC line.
A few pages later, two HSN jewelry vendors were featured in Winfrey’s magazine.
Actress Molly Sims, during the recent premiere of her Grayce jewelry on HSN, mentioned that one of her pieces was in O. Her asymmetrical ring, at $40, was part of a feature headlined “Great Buys Under $50.”
There was another HSN piece in that article: $45 hoop earrings with rhinestones from Glow by Sheila Faji.