QVC will kick it up and introduce five new designers to the network during its Fashion Week telecasts from Manhattan’s Bryant Park starting this weekend.
QVC will debut designers Thuy, Mara Hoffman, Erica Davies, Pamella Roland and Christian Francis Roth. Celebrity makeup artist Mally Roncal will be responsible for the models’ makeup at the home shopping network’s runway shows.
And QVC veterans Isaac Mizrahi, Rachel Zoe, Marc Bouwer, Lori Goldstein, Erin Fetherston, Chloe Dao, Pamela Dennis and Bradley Bayou will be on hand.
Joining forces with IMG Fashion, QVC’s runway broadcasts will mark the largest amount of Mercedes-Benz Fashion Week programming produced by the network to date. QVC’s shows from Bryant Park are scheduled to air Saturday from 10 p.m. to midnight and next Wedneday from 10 p.m. to midnight.
Additionally, for the first time ever, QVC will bring the energy of Bryant Park to Studio Park, its headquarters in West Chester, Pa., with two live broadcasts scheduled for Sunday 11 p.m. to midnight and next Tuesday from 10 p.m. to 11 p.m.
There will also be a special Mercedes-Benz Fashion Week edition of PM Style next Monday from 7 p.m. to 9 p.m.
“QVC has become a powerhouse for launching fashion collections from some of the industry’s leading designers and stylists. We’re thrilled to welcome back and introduce such an impressive roster of talent and are extremely confident that our customers will love the beautiful, accessible array of fashions and accessories they will be launching with us at Mercedes-Benz Fashion Week,” Claire Watts, QVC’s president of U.S. Commerce, said in a canned statement.
QVC is also joining leaders in the fashion industry to support the Council of Fashion Designers of America with its “Fashion for Haiti” initiative. QVC will sell “Fashion for Haiti” T-shirts on-air, on QVC.com and at its shows at Bryant Park that will benefit the Clinton Bush Haiti Fund, which is supporting immediate, high-impact relief and long-term recovery efforts for the victims of the earthquakes.