Here’s a new one on us: Macy’s is going to be selling home merchandise on ShopNBC.
On Tuesday the home shopping network announced that the retailer’s home products will premiere on the channel beginning Feb. 11 at 7 p.m. Through this initiative, a select assortment of Macy’s exclusive private brands will, for the first time, be offered to a television viewing audience.
Here’s the spin from the press release:
An iconic retailing brand with a colorful history more than 150 years strong, Macy’s is home to some of the best fashion and lifestyle brands, producer of legendary events and host to beloved community
and holiday traditions in cities across the country.
ShopNBC viewers will experience the iconic Macy’s retail brand on ShopNBC through a curated assortment of some of Macy’s popular exclusive collections, including textiles from Hotel Collection and Charter Club,and housewares from Tools of the Trade and The Cellar. Macy’s home collections are tailored to each
and every customer to create unforgettable moments.
Here are the private label goods that Macy’s will be hawking. The descriptions are ShopNBC’s.
— Hotel Collection – Evokes the cool, clean-lined style of a world-class hotel or spa and offers a sophisticated collection of fine-quality bedding and bath elements. Premiering February 11th at 7 p.m. on ShopNBC.
— Tools of the Trade – High-quality, high-performance cookware and cutlery collection that has been providing smart style, advanced technology and real value for more than 20 years. Premiering Feb. 12 at 2 p.m. and 7 p.m. on ShopNBC.
— The Cellar – Inspired by the latest trends in casual entertaining, this collection offers up-to-date tableware and decorative housewares that address the needs of today’s families. Premiering Feb. 12 at 7 p.m. on ShopNBC.
— Charter Club – Classic, all-American style home goods that provide the essentials for elegant, traditional decor with timeless bedding and bath elements. Premiering Feb. 20 at 8 p.m. on ShopNBC.
“As part of our company’s omnichannel strategy, Macy’s is focused on the convenience and synergy of reaching all consumer touchpoints in an effort to serve new and existing customers wherever and however
they want to shop,” Timothy Adams, Macy’s chief private brand officer, said in a canned statement.
“ShopNBC will be a great addition that complements our store and existing online and mobile channels by offering a new,interactive television distribution platform for some of our most desired private brands.”
And here’s what big Bob Ayd, ShopNBC’s president, had to say.
“We are thrilled to team with Macy’s and expand our product assortment,” Ayd said. “Macy’s private
brands are well known for delivering extraordinary quality and unique styling, and with ShopNBC reaching more than 80 million homes, we see this partnership as a tremendous opportunity to attract new customers
and provide exciting products to our existing customers.”
The Macy’s boilerplate:
Macy’s, the largest retail brand of Macy’s Inc.,delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home.
Macy’s is known for such epic events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances.
Building on a 150-year tradition, Macy’s helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.