Archive for the ‘Verizon’ Category

Yesterday Comcast, Today Verizon’s FiOS TV Has Launched HSN Shop By Remote; Telco To Offer ‘Must-Have’ Exclusive ‘Deal Of The Day’

December 3, 2009

FiOS TV customers will be the next to get HSN Shop By Remote, Verizon said Thursday.

It will be made possible by Verizon’s latest addition to its Widget Bazaar applications marketplace – the HSN Shop By Remote Widget.

“We’re excited about teaming with HSN to offer FiOS TV customers another unique interactive experience that combines HSN’s shopping technology with the unmatched speed and intelligence of our advanced all-fiber-optic network, adding an entirely new dimension to shopping on FiOS TV,” Shawn Strickland, vice president of FiOS product management for Verizon, said in a prepared statement.

The news came a day after Comcast officially announced what we had reported weeks ago, that the nation’s largest cable operator had rolled out HSN Shop By Remote to 8 million homes and was taking it national. Cablevision Systems Corp. was the first to offer HSN By Remote to subscribers.

“We’ve made it quick, easy and safe to order merchandise from HSN with just a few clicks of your remote control,” Strickland said. “See it, click it, own it. It’s that easy.”

HSN got its two cents in, too.

“HSN has always been at the forefront of innovation, and we are excited to be partnering with a pioneering leader like Verizon,” Peter Ruben, HSN’s executive vice president of affiliate sales and marketing, said in a prepared statement. “Thanks to our partnership with Verizon, we will offer our customers a revolutionary widget that will provide them with new ways to shop with us at home.”

The free HSN Shop By Remote Widget is available starting today, Thursday, in New Jersey, New York, Florida and Texas, and in all other FiOS TV markets by Dec. 7.

Customers must have an HSN online account. If they do not have one, they can create an account by logging on to HSN.com or by calling HSN at 1-800-284-5757. Once registered, customers can browse and purchase as many items as they want, whenever they want.

The HSN Shop By Remote Widget is located within FiOS TV’s Widget Bazaar applications marketplace. The full-screen widget appears with the following categories listed for browsing:

— Current On Air Item – Product detail of the item currently airing live
on HSN.

— Today’s Special – Available at an exclusive special retail price for the
day.

— Verizon FiOS Deal of the Day – Exclusive to FiOS TV customers, a
must-have item that has never been discounted before will be unveiled
daily at a special rate.

— Last 15 Items Aired – Customers can go back and browse a list of the
last 15 products on air.

Customers simply press the “C” button on the remote control to begin watching HSN on the right-hand side of the television screen; additional product detail from the categories above appears on the left-hand side of the screen.

To purchase an item, customers click on the “B” button on the remote and log in using the phone number and ZIP code associated with the customers’ HSN online account.

Once an order is finalized, a nine-digit confirmation number appears on the television screen, and customers can use it to track their shipment on HSN.com.