Archive for the ‘Beyonce’ Category

Oprah Winfrey’s OWN Network Gives Her Hair Stylist, HSN Vendor Andre Walker, A Platform

January 2, 2011

We just saw HSN vendor Andre Walker doing Oprah Winfrey’s hair, putting rollers in it, on a show on her just-launched channel: OWN: Oprah Winfrey Network.

We’ve been peeking at the network throughout the day, and we are impressed. Its tone was inspirational, reflecting Winfrey’s belief that human nature is basically good.

The program on now is a fly-on-the-wall chronicle about Winfrey’s popular daytime talk show, “Season 25: Oprah Behind the Scenes.” One of the interesting moments was hearing one of Winfrey’s gay producers complain about doing a show in West Virginia that focuses on people who are as anti-gay today as they were in 1987.

During the day, after the noon launch, we enjoyed a profile of rap impresario, and Beyonce husband, Jay-Z, that was part of “Oprah Presents Master Class.” He came across as a smart, thoughtful, sensitive guy.

One show about adopted people on the hunt for their real parents was very derivative: Cable network have done this before.

Walker, by the way, is selling hair care products on HSN.

My Big Bad: Miss Tina Is Now At Walmart, Not Kmart

November 5, 2010

We apologize for getting our “marts” mixed up.

As our vigilant and astute readers quickly noted, Beyonce’s mom Tina Knowles, a former HSN vendor, has launched a clothing line at Walmart, not Kmart as we incorrectly posted late last night.

Our only excuse is too much work in the wee hous when we are tired.

Sorry guys, and thanks for correcting me ASAP.

Beyonce’s Mom Miss Tina, A Former HSN Vendor, Has Landed At Kmart

November 5, 2010

Sorry we’re a month late on this folks, but former HSN vendor Tina Knowles has landed at Kmart.

Knowles, the stylish mother of pop superstar Beyonce, is doing a clothing line for Kmart called Miss Tina for Kmart. The blog Posh On a Budget reported the news in October, when the line debuted.

Miss Tina is now at Kmart

Knowles, co-founder of the House of Dereon, had a line on HSN, Miss Tina by Tina Knowles, that included apparel and accessories. But earlier this year it suddenly disappeared, along with another African-American HSN vendor, Terry Lewis.

HSN CEO Mindy Grossman’s strategy has been to bring name-brand clothing and designers to the home shopping network, and that lead to an exodus of HSN vendors, including Suzanne Somers.

Looking on Knowles, you can see where Beyonce gets her style and class from.

The Miss Tina Kmart line has a lot of soft, drapey knit blouses, which we love, at prices that are just silly, like $15. Everything is under $20 in the collection of 30 pieces. We just may have to venture into our local Kmart to check them out.

Designer Reem Acra, Celebrity Schmatta Maker, Is Doing A Collection For HSN

September 13, 2010

Reem Acra, on the left

Luxury fashion designer Reem Acra, another “designer to the stars” that we’ve never heard of, will be bringing a collection called Reem (original) to HSN this month.

Here is Ms. Acra’s bio from HSN, for ignorant folk like us who are not up to speed on our fashion designers.

Gaining international recognition for her atelier, Reem Acra has become one of the leading names in luxury ready to wear and bridal. With an insatiable desire for luxury, Reem Acra’s designs are carried in more that 150 of the most exclusive retailers in the world. Her signature boutique on Madison Avenue in New York City is a reflection of her eclectic sensibility, combining the exotic and romantic with the modern and elegant.

Reem Acra’s designs are available internationally at leading department stores and specialty boutiques. These stores include Bergdorf Goodman and Saks Fifth Avenue in the United States as well as Saks Fifth Avenue and Harvey Nichols in the Middle East. Her designs are also available at top specialty retailers across the world: in Kuwait, Bahrain, Saudi Arabia, Turkey, Egypt, Lebanon, United Kingdom, Hong Kong, Singapore, Japan and Korea.

Celebrated for her ability to match a look to a woman’s personality, Acra has dressed global icons of style for weddings, red carpet appearances and awards ceremonies. Her following includes Angelina Jolie, Halle Berry, Beyonce Knowles, Catherine Zeta-Jones and Eva Longoria as well as royal families around the world.

In her canned statement from HSN’s press release Monday, Acra said, “I have been approached by many companies to develop a more affordable collection, but until I met Mindy Grossman and her team, I did not believe that it would be possible to translate my designs into products that retain a luxurious feel and yet are accessible. HSN absolutely understands how to work with a designer to achieve this balance.”

Acra will show off “a capsule collection” during live segments Sept. 22 and 23 during the finale of HSN’s Fall Fashion Series Presented by ELLE. She is looking forward to engaging directly with fans of her designs.

“I know that there are a lot of women out there who appreciate great fashion and may not have easy access to it,” Acra said. “HSN provides that opportunity.”

God bless America.

“When I first met Reem, I knew she would resonate with our customers,” HSN CEO Mindy Grossman chimed in with her canned statement. “She has a unique way of melding cultural influences, femininity, meticulous detailing and color to create clothes that are truly special. “She also embodies the qualities that our customers look for from us: global style, authenticity, quality and inspiration. Never before has her collection been so accessible, and we’re excited to bring it to HSN.”

Items in the Reem collecton will range in price from $39 for a shawl to $299 for a sequin jacket, and the line will include tunics, dresses and jackets with jewelry embellishments.

Mary J. Blige Breaks Records On HSN, Which Stiffed Us, By Selling More Than 60,000 Bottles Of ‘My Life’ Perfume

August 3, 2010

What took so long, HSN? We were expecting this Mary J. Blige press release by Monday, at the latest.

We watched some of her shows, and had heard that singer Blige shattered sales records Saturday with the debut of her new fragrance, My Life, exclusively on HSN.

And by the way, why weren’t we among the bloggers invited to the launch — which we found about in the release? Was it too packed with the hundreds of home shopping bloggers that inhabit the cyber world? Thanks for stiffing us, Bill Brand. What happened? You didn’t like our Miss-Tina-is-gone blog, and wanted some payback? Or was it the ShopNBC-Had-The-Same-Ring-As-HSN blog that did it?

Anyway, we finally got the long-expected HSN press release early Tuesday night, which said, “Mary J. Blige’s My Life fragrance on July 31 drove the sale of more than 60,000 units with about 6 hours of air time, shattering fragrance records at HSN for units sold and placing the launch amongst the most successful in the prestige fragrance market.”

Here’s the canned quote from Blige, who was humble, gorgeous, delightful and charming on the air.

“I am thrilled with the success of My Life, the experience on HSN with Carol’s Daughter and the overwhelming donations to FFAWN,” Nine-time Grammy Award winner Blige (or HSN’s PR department) said. “I can’t wait to share another touch of my heart. Thank you to all my fans – new and old – for being there for me.”

The launch of My Life helped support the Foundation of the Advancement of Women Now (FFAWN), a non-profit created by Blige and Chairman & and lead investor of Carol’s Daughter, Steve Stoute, to assist women in need. For every unit of My Life fragrance sold, HSN Cares, the corporate social responsibility arm of the home shopping network, will donate $1 to FFAWN.

“The groundbreaking success of My Life on HSN changes the existing business model for a prestige fragrance launch and reinforces our role as a retail innovator,” HSN CEO Mindy Grossman said in her canned statement. “We were thrilled that Mary’s inspiring story, her character, and, ultimately, her fragrance drew such an enthusiastic response.”

My Life, which was the first fragrance created by Ms. Blige and the first celebrity fragrance developed by beauty-lifestyle brand Carol’s Daughter, attracted nearly 20 percent new customers to HSN. In addition, as part of HSN’s continuity program, almost 10,000 customers signed up to receive shipments of the new fragrance on a regular basis.

“This launch proves that consumers are looking for new ways to engage with a brand,” said Stoute, who was the macher who put together Blige and HSN. “Long gone are the days of traditional marketing that rely only on sampling and advertising. Consumers want to connect, believe and immerse themselves in the experience. They want to see themselves fit into the story. “Mary delivered herself in the purest form outside of her lyrics. We look forward to telling the next chapter of the story on HSN in the near future.”

Carol’s Daughter, a partner of HSN over the last two years, has had success in telling its universally appealing story, about the creation of the beauty products in a home kitchen. Given this success, Stoute and Blige committed to bring their story to HSN.

“HSN gave me a unique platform to tell my story,” Blige said. “It took time — I had to find a place that allowed me to be me. I never do something that I don’t believe in. My Life presented by Carol’s Daughter on HSN was the only way to show my fans another labor of love.”

My Life was introduced to consumers via the most comprehensive, 360-degree marketing campaign in HSN’s history, including television, online, mobile, print advertising, public relations, events and direct mail. Social media efforts drove millions of impressions, key celebrity endorsements, and involved a blogger press trip to HSN headquarters to document the launch.

That’s the part where we were stiffed.

Video segments of Blige’s life story were featured on HSN and online at http://www.HSN.com, as well as Facebook and Twitter. In addition, HSN distributed 100,000 direct mail brochures and 300,000 targeted inserts to its customers; featured ads in Allure, Glamour and Essence; created a cross-channel spot; and distributed 50,000 snap bracelets embedded with the My Life fragrance at the Essence Music Festival.

“The fragrance industry is excited to explore the opportunities of new channels of distribution with supportive, creative and innovative partners like HSN,” Rochelle Bloom, president of The Fragrance Foundation, said in a canned statement. “The success of Mary J. Blige’s fragrance and her personal message proves their power to reach out and entice a vast, broad consumer who loves and wants fragrance. Bravo HSN and Mary J.!”

Is HSN Bouncing Beyonce’s Mom, Miss Tina, From The Home Shopping Network?

July 30, 2010

Tina Knowles, Beyonce's mom

It looks like HSN is discontinuing yet another clothing line, and this time the exit door is being given to Tina Knowles, mother of pop superstar Beyonce Knowles.

Mama Knowles, who used to design costumes for Destiny’s Child before Beyonce split off from that group, has been doing a clothing and accessory line for HSN called Miss Tina By Tina Knowles.

The collection included not only clothing but also jewelry, shoes and handbags.

But currently all of Miss Tina’a merchandise on HSN.com, the little of it there is left, is on clearance. The line included some clunkers, like a skirt attached to leggings. But it also had more classic pieces, especially the purses.

We asked HSN for a comment Thursday, and the network said it was getting something together for us. We still don’t have anything from them.

HSN, under new CEO Mindy Grossman, has replaced many of the channel’s veteran vendors, such as Suzanne Somers, with hipper, more upscale and notable designers, such as Badgley Mischka.

Miss Tina would be the second African-American designer to lose her line on HSN. This year Terry Lewis, a former HSN host who did a collection called Classic Luxury for her former employer, also lost her spot on the network’s roster.

Of course, HSN has ended its relationship with many Caucasian vendors, as well, but the exit of Miss Tina might not sit well with some viewers, especially black customers of the No. 2 home shopping network. We heard from fans of Lewis who were not happy about her departure.

That would self-defeating for HSN, which of all the three major electronic retailers seems to have made a real effort to use African-American vendors and court African-American customers. HSN’s black vendors include Iman, Serena Williams, Carol’s Daughter, Sean ‘Puff Daddy” Combs, Antthony Design Originals and Natalie Cole.

And Saturday singer Mary J. Blige will do the exclusive premiere of her perfume, My Life, on HSN.

Beyonce’s Mom ‘Miss Tina’ Tina Knowles Brings Snazzy Boots To HSN

November 5, 2009

Singer Beyonce’s mom Tina Knowles is in the house at HSN Thursday, offering the Today’s Special Value.

The item is a convertible suede and snakeskin boot, at $89. You unzip the shank of the boot and it transforms from a tall boot to a shootie, or short boot.

Knowles also does clothes, handbags and jewelry for HSN with her Miss Tina by Tina Knowles. line.