Posts Tagged ‘Esteban’

Guitar Player Esteban Joins QVC From HSN

August 27, 2013

Say what? Guitar player Esteban has left HSN and joined QVC.

Esteban, a mysterious musician, has been an HSN vendor for years, hawking guitars and offering instructions on how to play. As we recall, he always wore a hat and sunglasses.

We were on saw something “new” was on the network’s schedule, “Learn Guitar with Esteban,” at 1 a.m. Tuesday.

Here is what QVC said:

If you’ve always wanted to play guitar but never got around to it, don’t fret! Tune in for Learn Guitar with Esteban and let this internationally renowned guitarist show you that it’s never too late?or too early– to master the guitar. Discover techniques for learning guitar at home and at your own pace with Esteban’s all-in-one instructional kit.

You’ll find everything you’ll need to start strumming including an acoustic guitar with case, amplifier, easy-to-follow instructional DVDs and an accessory package. Pick up skills for playing a range of guitar styles from rock to folk to classical and more. Whether you’re a beginning guitarist or simply want to take your skills to a new level, don’t miss Learn Guitar with Esteban on QVC.

It seems to us that you don’t often see vendors move to QVC from HSN or ShopNBC, so this is pretty interesting.

HSN’s Joy Mangano Breaks Record With Orders For 180,000 Of Her Home Fragrance Product — Two Weeks Ago

February 17, 2010

Mangano's Forever Fragrant

Joy Mangano, HSN’s so-called “Mother of Invention,” is doing well with products beyond her Huggable Hangers.

Maybe they’re taking a cue from QVC PR, but HSN waited two weeks to finally put out a press release on inventor-entrepreneur Mangano making HSN history Jan. 31 by selling 180,000 units of her home fragrance product, Forever Fragrant, in one day.

She surpassed her previously held record, for Huggable Hangers, by more than 50 percent.

Here is Mangano’s canned quote.

“I am thrilled by the overwhelmingly positive response to Forever Fragrant. I believe in the product, but didn’t know just how many people would be as excited about it as I am. HSN, once again, has been the perfect platform to allow me to enter the homes of 93 million Americans and share with them such a remarkable new household item.”

Forever Fragrant are fragrance-releasing sticks and discs that last up to two years.

Mangano introduced six new scents to the collection during her January appearance: Blackberry Grape (deep purple); Coconut Colada (golden yellow); Country Home (red); Couture Powder (pink); Eucalyptus Desert (dark green); and Lavender Fields (lavender). Fresh Linen (white) and Vanilla Amber (amber), two of the original best-selling scents, were also reintroduced.


Mangano’s claim to fame is her Huggable Hangers. Laugh if you will, but our closet is full of them. They really do free up a lot of space in your wardrobe. There’s a reason more than 260 million of them have been sold.

HSN owns Mangano’s company, Ingenious Designs LLC, making of the Huggable Hangers, My Little Steamer. IDL is now also
managing and designing product for the guitarist Esteban, Iman, Serena Williams, Paula Abdul and chef/restaurateur Todd English.

“Joy epitomizes the creative, entrepreneurial spirit that thrives here at HSN and we couldn’t be happier about her latest accomplishment, especially as it coincides with her 10th anniversary,” said Lynne Ronon, HSN’s EVP of merchandising. “Her ability to take practical home solutions to the next level is unmatched. She has an innate talent for creating products that people need and want to have in their homes.”

Guitar Master Jose Feliciano Jumps on QVC Bandwagon to Hawk Guitars

September 23, 2009

Jose Feliciano can not only strum a hell of a guitar, he is also a pitchman now. The blind singer was on QVC Tuesday selling the Jose Feliciano Acoustic Guitar Debut Series Kit, which includes the musical instrument, an amp, a case, extra strings and an instructional DVD, for $174 and change. Feliciano, rocking leather pants, said on-air that this is the guitar he uses when he performs.

“If you are going to offer an instrument to your fans, it has to be one that you play,” said the singer, who is perhaps best known for his rendition of “Feliz Navidad.”

It looks like Feliciano is QVC’s answer to HSN’s Esteban, who sells his guitars on the Southern Channel. Esteban, like Feliciano, always wears sunglasses on-air, as well as a black gaucho hat. And he is always in black, head to toe.

Esteban is very popular, but in this face-off, it looks like QVC has the real star power.