Archive for the ‘Andrea Wong’ Category

Former Lifetime Network CEO Andrea Wong Joins Board Of QVC’s Parent, Liberty Media

April 29, 2010

The cable industry is a small, tight-knit world, and you never know who is going to end up where. But we learned Thursday that Andrea Wong, former president and CEO of Lifetime Entertainment Services, was named to Liberty Media’s board.

Liberty is QVC’s parent company.

“Andrea’s extensive experience in media and expertise in programming will be valuable in helping guide Liberty,” Liberty CEO Greg Maffei said in a canned statement. “We look forward to her contributions as our newest board member.”

Wong had joined Lifetime from The Walt Disney Co.’s ABC, where during her 14-year tenure she served in a variety of roles, most notably as an executive vice president where her responsibilities included reality programming.

We interviewed Wong several times when she was at Lifetime, and she had a bumpy tenure at the women’s channel. She brought over Bravo’s hit “Project Runway,” but only after a prolonged legal battle. The ratings for the network were good.

Then last year Lifetime’s joint ownership, Disney and A&E Networks, was unraveled. Wong left this week, and her vacancy was filled Tuesday with an A&E Nets veteran, History Channel’s GM Nancy Dubuc.

Dubuc is a talented, ambitious executive that we once profiled.

We wonder how active a voice Wong will have regarding QVC.

Before Lifetime, Wong worked in the areas of corporate planning and high-yield finance. Wong obtained her bachelor’s degree in electrical engineering from the Massachusetts Institute of Technology and an M.B.A. from the Stanford University Graduate School of Business.

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