Archive for the ‘Mike George’ Category

QVC Posts 3 Percent Revenue Gain In First Quarter, Takes $24 Million Hit In Japan From Quake

May 6, 2011

QVC posted good first-quarter results, with its revenue rising 3 percent to $1.2 billion, the home shopping network’s parent Liberty Media reported Friday. But the company took a hit in its Japanese network because of the earthquake and tsunami.

In the United States, sales of electronics, beauty and accessories increased while jewelry sales declined.

The average selling price for QVC items in the first quarter increased 7 percent from $51.16 to $54.83, while total units sold decreased 3 percent to 24 million. Returns as a percent of gross product revenue decreased from 18.6 percent to 18.2 percent for the quarter.

QVC.com sales as a percentage of U.S. sales grew from 32 percent in the the year-ago period to 36 percent in the first quarter.

Adjusted OIBDA was relatively flat, negatively impacted by $10 million for the quarter due to the change in terms of QVC’s arrangement with GE Money Bank for its QCard that was effective in August 2010 as previously disclosed.

Excluding the negative impact of this arrangement, U.S. adjusted OIBDA increased 3 percent for the first quarter. The U.S. adjusted OIBDA margin decreased 77 basis points to 21.8 percent for the quarter primarily due to the previously disclosed change in our QCard arrangement and a decrease in initial margins due to growth in electronics.

QVC’s consolidated revenue, which includes its international channels, increased 4 percent in the first quarter to $1.8 billion and adjusted OIBDA decreased less than 1 percent to $363 million.

Here is QVC president and CEO Mike George’s canned statement:

QVC drove solid revenue growth of 4 percent against a challenging prior year comparison. While our consolidated adjusted OIBDA declined slightly from the prior year, this was driven by three extraordinary events: our Italy start-up, the change in our QCard program with GE Money Bank and the impact of the tragedies in Japan.

In the U.S., our 3 percent revenue growth in the first quarter contributed to a 14 percent two-year growth rate, placing us among the faster-growing large retailers in the U.S.

Exceptional revenue growth from new customers and eCommerce, inclusive of mobile, in the U.S., Germany and the UK, are the leading factors in this quarter’s performance. We are committed to creating highly immersive shopping experiences with differentiated products, engaging personalities, high levels of community involvement and simultaneous engagement over multiple platforms – an experience that cannot be replicated by either store based or Internet retailers.

A perfect example of this was March’s Red Carpet event celebrating the Oscars, where we engaged our customer over multiple platforms through the creation of behind the scenes video blogs, contests on Facebook and QVC.com and live streaming tweets.”

The March 11 earthquake and related disasters in Japan put QVC Japan off-the-air for 12 days. The distribution center suffered moderate damage. QVC maintains insurance coverage for property damage and certain business interruption circumstances, subject to roughly $12 million deductible.

QVC has not yet determined the complete financial impact of the property damage, the impact to its future operations or the value, if any, of a related insurance claim. Due to the nature of the events that caused QVC Japan to suspend its operations for a time in March, QVC estimates that about $24 million in revenue was lost based on prior-year revenue during the same period.

Since QVC Japan has resumed its broadcast, sales have been running about 10 percent below prior year sales, due to the disruption in the country.

“We cannot determine at this time when QVC Japan will return to sales levels we were experiencing before the earthquake and related disasters in Japan,” QVC said. “Additionally, management enacted a temporary employee pay policy to continue to pay employees during the off-air period, effectively causing QVC Japan’s variable labor costs to be fixed for a period of time. These events described above negatively impacted QVC Japan’s and QVC’s consolidated adjusted OIBDA margin.”

Despite the Japan tragedy, QVC’s international revenue increased 7 percent in the first quarter to $643 million including the impact of unfavorable exchange rates in Germany and Italy and favorable exchange rates in the UK and Japan. International adjusted OIBDA decreased 2% to $103 million for the quarter.

QVC Japan’s revenue and adjusted OIBDA decreased 9 percent and 19 percent, respectively, in local currency for the quarter due to the suspension of operations related to the earthquake and related disasters. In addition, the results were impacted by QVC’s decision to pay all employees during the off-air period and the negative leverage impact of QVC’s fixed fee broadcasting distribution arrangements. QVC Japan also contributed close to $2 million to local charitable restoration efforts.

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QVC Puts Its Japanese Network Back On The Air, Pledges $1.3 Million In Disaster Relief

March 24, 2011

We’ve been so busy at our day job, we’ve barely had time to breathe, let alone blog. But we saw some good news tonight when we were checking QVC.com.

There was a press release that said QVC Japan resumed broadcasting on a 24-hour live basis Wednesday at 10 a.m., local time.

In addition, QVC has pledged $1.3 million to support disaster relief, and has mobilized its operations globally to facilitate customer and employee donations.

“I would like to express our deepest sympathy to those people involved in the disaster,” QVC Japan CEO Chris Horobin said in a canned statement. “Having witnessed so many people’s energy, passion and bravery in response to the tragedy, I am confident that Japan will recover soon.”

Globally, QVC has now pledged a total of $1.3 million, including a $100,000 donation already made to the American Red Cross in the hours following the disaster March 11.

QVC Japan is exploring nonprofit organizations to receive these contributions to support the disaster relief efforts, according to the press release.

In addition, the first hour of QVC Japan programming was devoted to disaster relief, with certain proceeds generated from its sales made between 10 a.m. and 11 a.m., local time, pledged to the Japanese Red Cross. This contribution is in addition to the $1.3 million company pledge.

QVC is also encouraging employees and customers to support the Red Cross. QVC in the United States, United Kingdom, Germany and Italy has promoted Red Cross donation efforts on air, via company websites, and through social media outreach.

“Our hearts go out to the millions of people who were impacted by the major earthquake and tsunami that struck Japan,” QVC president and CEO Mike George said in his statement. “As a global company, we are committed to supporting the disaster relief efforts.”

QVC Japan has headquarter offices, studios and a customer-contact center in Makuhari, Chiba and a distribution center in Sakura, Chiba.

The New York Times Reveals QVC’s Secrets: Not, But Honchos Mike George And Greg Maffei Surface

November 21, 2010

First The Wall Street Journal, now The New York Times, have woken up and figured out that home shopping is a booming business. And there was not one mention of cubic zirconia in either story.

While The Journal recently wrote about HSN with a trip to Florida, The Times headed out to West Chester, Pa., to do its take on QVC. The headline on the story this weekend is “Can QVC Translate Its Pitch Online.”

As a veteran journalist, we found that this story didn’t quite gel because although it’s supposed to be about QVC’s online strategy — and its growing online sales — much of the piece reports on the home shopping network’s TV side.

QVC CEO Mike George dissed a gift box with Santa's face on it, to the horror of a QVC PR person

Our guess is that when The Journal wrote about home shopping networks booming and attracting names like celebrity stylist Rachel Zoe and others, The Times had to find a different angle for its story. And it made its angle about QVC.com.

A big thesis of The Times story is that people thought the Internet might hurt home shopping channels. Why would you think that? The Web lets QVC, HSN and ShopNBC sell their vast inventory 24 hours a day, not just a few items every day. But what do we know.

And once again, as we read in The Journal, home shopping hosts and vendors — via those pesky earpieces — are coached by producers about when items are selling, and when they are duds and it is time to move on. Big whoop!

Lisa Robertson says QVC viewers don't want polished professionals

You have the link so you can read The Times story yourself, but here are some points that stood out for us:

— QVC CEO Mike George finally came out of the woodwork and was interviewed for the story.

— George dissed one of QVC’s products, prompting “an anguished sound” from a QVC PR person.

— Greg Maffei, CEO of QVC parent Liberty Media, came out of the woodwork and was interviewed for the story.

— Host Lisa Robertson’s quote, “They (QVC viewers) don’t want to see a bunch of polished professionals. They want to see the real people.” So Lisa, what are you saying? That you and your fellow hosts are a bunch of unpolished amateurs?

— Zoe has brought a ton of new customers to QVC.

— Milinda Baker Weldon from Graham, Texas, is a self-admitted QVC addict who has the network on six hours a day.

— Rachael Ray sold $350,000 worth of cookware on QVC in 12 minutes.

Home Shopping Network QVC’s Revenue Increased 7 Percent, To $1.2 Billion, In Third Quarter

November 5, 2010

QVC’s domestic revenue rose 7 percent in the third quarter, to $1.2 billion, as its product mix continued to show steady growth in accessories, apparel and home and a decline in jewelry sales, the home shopping network’s parent reported Friday.

“We continue to leverage our programming assets through the launch of second channels in both Germany and the UK and the iPad app in the US,” QVC president and CEO Mike George said in a prepared statement. “Our pop-up store and studio in Rockefeller Center for Fashion’s Night Out generated positive press attention but more importantly engaged our customers through our live broadcasts, Facebook, Twitter, YouTube and QVC.com.”

Earlier in the week HSN posted a 6 percent gain in third-quarter sales.

QVC’s domestic adjusted OIBDA increased 8 percent to $261 million compared to the third quarter 2009, according to its parent, John Malone’s Liberty Media Corp. The average selling price increased 2 percent from $47.52 to $48.30 while total units sold increased 5 percent to 26.2 million.

Returns as a percent of gross product revenue decreased from 19.3 percent to 18.8 percent. QVC.com sales as a percentage of omestic sales grew from 28 percent in the third quarter last year to 31 percent this year.

The domestic adjusted OIBDA margin increased 22 basis points to 22.4 percent for the quarter primarily due to a lower inventory obsolescence provision as well as more efficient customer service operations partially offset by increased fixed costs primarily due to the non-recurrence of favorable franchise and sales tax audit settlements recorded in the prior-year period.

Overall, the domestic adjusted OIBDA results were negatively impacted by $5 million due to QVC’s new credit card agreement with GE Money Bank, which was effective Aug. 2. QVC entered into a new agreement with GE Money Bank, who provides revolving credit directly to QVC customers solely for the purchase of merchandise from QVC. Under the new agreement QVC receives a portion of the economics from the credit card program according to percentages that vary with the performance of the portfolio.

QVC also recovered its noninterest bearing cash deposit maintained in connection with the prior arrangement in the amount of $501 million. During the third quarter, QVC entered into a new bank credit agreement which provides for a $2 billion revolving credit facility and reduced bank borrowings by $745 million, lowering QVC’s leverage ratio below 2:1.

QVC’s consolidated revenue, which includes domestic and international sales, increased 7 percent in the third quarter to $1.8 billion; adjusted OIBDA increased 8 percent to $369 million and operating income increased 13 percent to $235 million.

“Every QVC market generated strong revenue growth in local currency, increased adjusted OIBDA margins and attracted more new customers in the third quarter,” George said. “Our consolidated adjusted OIBDA margin, excluding our start-up operations related to Italy and the negative impact of our new QCard arrangement, improved 105 basis points from a strong adjusted OIBDA margin last year. QVC expanded its global footprint through the successful launch of QVC Italy on October 1st.”

QVC’s international revenue increased 6 percent in the third quarter to $604 million from $569 million including the impact of unfavorable exchange rates in the United Kingdom and Germany and favorable exchange rates in Japan.

International adjusted OIBDA increased 9 percetn to $108 million and adjusted OIBDA margin increased 48 basis points for the quarter. The increase in the adjusted OIBDA margin was primarily due to the increased gross product margin in Germany, partially offset by $9 million of costs related to the Oct. 1 launch of QVC Italy service.

Excluding the effect of exchange rates, QVC’s international revenue and adjusted OIBDA both grew 8 percent. International djusted OIBDA increased 17 percent, excluding the effect of exchange rates and start up costs related to QVC Italy.

QVC Announces TV Cooking Show Host Lidia Bastianich’s Debut Date As This Sunday

October 23, 2010

We first reported that chef/restaurateur Lidia Bastianich was coming to QVC when network honcho Mike George mentioned it during a second-quarter earnings call.

Cooking show host Bastianich will launch her cookware and servingware line, Lidia’s Kitchen, this Sunday at 7 p.m.

“Lidia’s Kitchen combines the beauty of Italy and the functionality of Bastianich’s own cooking style to create a cookware and tabletop collection that is reflective of her practical culinary sensibilities,” the press release Friday said. “After many years working in restaurant kitchens, Bastianich has designed cookware created with simple, easy cooking in mind, with plenty of style and utmost functionality.”

And of course, there was the canned quote from ol’ Lidia.

“I have always wanted my own line of kitchenware and QVC allows me to introduce my products to the whole country,” Bastianich said. “Collaborating with my daughter Tanya to design pieces that can work in any home has been a true labor of love.”

Bastianich designed the collection herself, with attention to practicality and detail.

“The pieces are classic with a modern edge and remind Bastianich of the staples that were in her kitchen as a child in Italy,” QVC said. “Select items from the line include ceramic serving platters in earth tones, pasta pots, terra cotta casserole dishes and steel knives, with prices ranging from approximately $15 to $60.”

John Kelly, QVC’s vice president of merchandisingm chirped, l“We are thrilled to share Lidia’s authentic Italian style with QVC viewers. Her practical, well-designed pieces will appeal to novices and seasoned chefs alike.”

Bastianich’s signature line, “Tutti a tavola a mangiare!” means “Everybody to the table to eat!” Lidia is looking forward to bringing her line of cookware and servingware to tables across the country through QVC.

Bastianich is a popular TV chef,, a best-selling cookbook author, restaurateur, and owner of a flourishing food and entertainment business.

Her cookbooks include “Lidia Cooks from the Heart of Italy” and “Lidia’s Italy” – both companion books to the Emmy-nominated television series, “Lidia’s Italy,” as well as Lidia’s Family Table, Lidia’s Italian-American Kitchen, Lidia’s Italian Table, La Cucina di Lidia and the release of her first children’s book this fall, Nonna Tell Me a Story: Lidia’s Christmas Kitchen.

Bastianich is the chef/owner of Felidia, Becco, Esca and Del Posto, as well as Lidia’s in Pittsburgh and Kansas City. She is also a partner of Eataly, the largest artisanal Italian food and wine marketplace in New York City.

She also produces award-winning wines at Bastianich Vineyards in Friuli and La Mozza Vineyards in Maremma, Italy. Along with her daughter Tanya, son-in-law Corrado Manuali, and partners Robert Quinn and John Baker, the team launched Nonna Foods in 2010 as a platform to distribute an array of both existing and new “Lidia’s” food products.

Oct. 1 Marks QVC’s Invasion of Italy, Its Fifth Global Market

October 1, 2010

Mike George

QVC Italy debuted on Friday, Oct. 1, wishing shopaholics in that boot-shaped nation buon giorno.

QVC’s new network began broadcasting live from its new studios in Milan, Italy, and is in 18 million Italian homes. That launch brings QVC reach to roughly 200 million homes worldwide.

“QVC’s track record of success in the U.S., United Kingdom, Germany and Japan proves that our business model can cross borders, and gives us confidence that Italy is the ideal choice as our next market,” QVC CEO Mike George said in a canned statement. “We’re excited to introduce Italian consumers to a whole new way to shop.”

The domestic QVC network is no stranger to Italy, shooting many of its Italian gold shows on location there, with host Lisa Robertson usually doing the honors.

QVC Italy will feature fashion, beauty, jewelry, electronics and home and home products.

Its beauty brands include Bare Escentuals, Mally Beauty, L’Occitane, Perricone MD, Ojon and Decleor. The jewelry wares include Honora, Veronese, Skagen, Paola Valentini, Unoaerre, Morini, Murano and Falcinelli Italy.

On the fashion and accessory front, there will be Kathy Van Zeeland, Tignanello, Kipling, Nina Leonard, Bric’s, Bills and Sesto Marino.

And the Italian network’s electronics and home products include Dell, Panasonic, Krups, Pioneer, Moulinex, Dyson, KitchenAid, Bialetti, Severin, Jura, Lavazza, Saeco and Moneta.

The first product QVC Italy offered at midnight was the Bare Escentuals Intro to Bare Beauty Six-Piece Makeup Kit as the Today’s Special Value. The kit included the bareMinerals All Over Face Color in Warmth, the bareMinerals Mineral Veil in Original, the bareMinerals Original Foundation in two shades, the Full Flawless Application Face Brush and the Maximum Coverage Concealer Brush.

It was available in four shades: light, medium, tan or dark for the TSV price of 38.00 EUR (about $51).

The new Milan headquarters combines administrative offices, a full HD broadcast studio, and a call center, all under one roof.

Customer orders will be fulfilled out of QVC’s state-of-the-art distribution facility in Huckelhoven, Germany.

At launch QVC Italy reaches more than 18 million Italian households 24 hours a day with 17 hours of live programming. The channel is available on all primary distribution platforms: digital terrestrial television (DTT) and on satellite via Sky Italia SpA and TiVu Sat.

QVC Italy’s management team includes veterans from some of QVC’s other markets along with local talent.

As with QVC’s other international operations, all on-air and customer service operations are conducted in the local language.

“Italian may be a new language for QVC, but shopping is the international language,” CEO George said.

Here we thought amore was the international language.

CNN’s Hot Scoop: News Network’s Einsteins Discover That QVC Has ‘Arrived’

September 22, 2010

Kim Kardashian was interviewed by CNN about selling her new clothing line on QVC

A year ago when we started this blog, Gawker and The Wall Street Journal were still making fun of QVC and HSN (cubic zirconia, yada yada). In fact, Gawker called HSN a purveyor of “useless crap,” we believe the wording was.

Back then we’d already observed that with the economy, and retail sales, tanking, high-end vendors and designers from Judith Ripka to Dennis Bass to Vivienne Tam to Robert Lee Morris had developed lines for home shopping networks.

Well, CNN woke up discovered that fact this month. Here is a clip that Jersey boy Basso, furrier to the stars, posted on his Facebook page Wednesday.

The CNN story on QVC going upscale was shot during New York Fashion Week, and includes interviews with Isaac Mizrahi, QVC CEO Mike George and Kim Kardashian. We also see a tape of host Lisa Robertson at QVC’s pop-up shop at Rock Center.

Jon Klein, wake up your retail reporters, please.

QVC Pats Self On The Back For Its Fashion Week Coverage From New York

September 22, 2010

QVC put out a press release Tuesday crowing about its Fashion Week programming.

We were actually impressed with QVC’s efforts, from its pop-up shop in Rock Center to its “reporters” roving all over the city.

Here is QVC’s spin:

QVC CELEBRATES RECORD-SETTING NEW YORK FASHION WEEK

WEST CHESTER, Pa. (September 21, 2010) – QVC celebrated its largest New York Fashion Week presence with live programming from its first NYC pop-up location in Rockefeller Center featuring a consumer shop and broadcast studio.

Designed to offer consumers the ultimate QVC shopping experience, the pop-up store showcased a selection of QVC’s most exciting brands. From September 10 – 15, products ranging from fashion, beauty and jewelry to home and electronics were featured and the store served as a location for personal appearances by a selection of QVC’s favorite personalities and brands. The store also enabled shoppers to play with QVC’s latest interactive shopping platforms, from its smartphone and iPad apps to desktop and TV widgets.

The QVC pop-up store opened its doors to the public on Friday, September 10 at 6 PM (ET) to mark the second annual Fashion’s Night Out (FNO). QVC’s President and CEO Mike George and President of U.S. Commerce, Claire Watts were joined by Isaac Mizrahi and Kristin Chenoweth for the pop-up shop’s ribbon-cutting celebration. Just minutes before, Vogue Editor-in-Chief Anna Wintour visited to sign copies of the September issue with Saturday Night Live’s Seth Meyers.

Even QVC CEO Mike George popped up for the network's programming from Rock Center

As the exclusive multimedia retailer for FNO, QVC made the event accessible to more than 98 million U.S. homes with its largest ever broadcast and multimedia event. Live from the NYC pop-up location with special programming throughout the city, the broadcast – Fashion Night’s Out SM – Live from Rockefeller Center – featured the successful debuts of K-DASH by Kardashian and Janie Bryant MOD. Some of QVC’s most popular designers unveiled their latest collections for the fall ’10 season.

“We were thrilled to bring Fashion’s Night Out to our customers live from NYC,” said Watts. “Our viewers really responded to the unique insider experience we were able to provide.”

Customers were invited to “Keep on Shopping” with Isaac Mizrahi immediately following the FNO broadcast at 12 AM (ET). Live from his New York studio, Mizrahi introduced his Today’s Special Value® (an item offered at an exceptionally low price – good for that given day, until 11:59 PM (ET), unless it sells out sooner). The ISAACMIZRAHILIVE!™ quilted lamb leather jacket sold out with only 45 minutes of presentation time. QVC aired two additional live remotes from Mizrahi’s studio at 2 PM (ET) and 6 PM (ET) featuring new fall items from his lifestyle brand.

In addition to the successful FNO and ISAACMIZRAHILIVE! broadcasts, QVC also gave viewers a front row seat at Mercedes-Benz Fashion Week with Mercedes-Benz Fashion Week – Live from Rockefeller Center on Saturday, September 11 at 10 PM (ET) and Wednesday, September 15 at 10 PM (ET). Live from the NYC pop-up location, QVC kicked off the September 11 show with its first-ever eight-minute runway show. Fashions featured on the runway were then presented during the broadcast, including Anonymity by Julie Chaiken and new designs from some of QVC’s premier designers, including Lori Goldstein, Dennis Basso, Isaac Mizrahi, Bradley Bayou, Marc Bouwer and Janie Bryant.

Iconic Hollywood stylist Rachel Zoe also returned to unveil her latest collection and debut her first faux fur Today’s Special Value® on Wednesday, September 15. QVC posted a sellout with more than 25,000 units ordered. In addition to the Today’s Special Value offer, several other items from Zoe’s collection sold out, including a faux fur toggle coat with wingcollar, feather print scarf with twistedfringe, wrap shawl with fringeand patch pocket vest with sequin trim.

“Our Mercedes-Benz Fashion Week broadcast continues to resonate with our viewers,” Watts adds. “Once again, we were able to deliver accessible fashions from esteemed and emerging designers, direct from the industry’s most respected event.”

Once again, QVC lent its support to the Council of Fashion Designers of America (CFDA) in its fight against breast cancer. QVC offered Vogue-designed Fashion’s Night Out CFDA T-shirts on air, on QVC.com and at its pop-up location in New York City. During the September 10 broadcast, Vogue’s Sr. Market Editor, Meredith Melling Burke, appeared on QVC to talk about the Vogue-designed T-shirt. Since its debut, more than 4,000 have been ordered. Net proceeds from the sale of this T-shirt, sold exclusively through QVC, benefitted “Fashion Targets Breast Cancer,” the charitable initiative of the CFDA Foundation, Inc.

Heads Up TriState QVC Shoppers: The Network Will Be ‘Popping Up’ In Rock Center During Fashion Week

September 7, 2010

The Kardashians' K-Dash collection will debut on QVC during Fashion Week

As we’ve previously reported, QVC is really expanding its participation and presence at New York Fashion Week. The home shopping channel put out a press release on the event Tuesday, and it is kicking off the week by debuting its Manhattan pop-up location — as well as launching a clothing line by the Kardashians.

We wrote about the pop-up store and K-Dash, too, when QVC CEO Mike George mentioned them during a second-quarter conference call. The pop-up location will be in Rockefeller Center, and it will serve as a consumer store and a fully functioning broadcast studio.

QVC’s growing role in Fashion Week reflects its growing clout in the fashion industry, as it attracts high-profile designers who have been struggling in a market where most consumers are keeping their wallets shut.

The QVC pop-up store will open its doors to the public this Friday at 6 p.m. to mark the second annual Fashion’s Night Out, or FNO, event. QVC celebrates FNO as the exclusive multimedia retailer.

QVC claims it will have one of its largest broadcast and multimedia events live from the Big Apple pop-up location with special programming throughout the city.

The three-hour broadcast – Fashion Night’s Out SM – Live from New York is scheduled to begin at 9 p.m. and feature the debuts of K-DASH by Kardashian and “Mad Men” costumer designer Janie Bryant’s MOD collection. In addition, some of QVC’s popular designers, including Marc Bouwer, Bradley Bayou, Pamela Dennis, Lori Goldstein, Mara Hoffman, Melania Trump and Isaac Mizrahi, will unveil their latest collections for the fall season.

As part of FNO, QVC is once again lending its support to the Council of Fashion Designers of America in its fight against breast cancer. QVC will offer the Vogue-designed Fashion’s Night Out CFDA T-shirts on-air, on QVC.com and at its pop-up location in New York City.

On Friday Vogue’s senior market editor Meredith Melling Burke is scheduled to appear on QVC to talk about the Vogue-designed T-shirt. Net proceeds from the sale of this T-shirt, sold exclusively through QVC, will benefit “Fashion Targets Breast Cancer,” the charitable initiative of the CFDA Foundation.

“We are thrilled to be celebrating Fashion’s Night Out,” QVC president of U.S. Commerce Claire Watts said in a canned statement. “The expansion of our presence in New York to include the pop-up location as well as offer access to such an impressive event is something we expect our viewers will respond to with equal excitement.”

The pop-up store is also scheduled to be open to the public Sept. 11 to 15. The store will showcase a selection of QVC’s most exciting brands. Products ranging from fashion, beauty and jewelry to home and electronics are scheduled to be featured. Additionally, the store will serve as a location for personal appearances by QVC personalities and brands.

In addition to the unveiling of its pop-up location, QVC will be returning to Mercedes-Benz Fashion Week to present Mercedes-Benz Fashion Week – Live from New York, scheduled for Saturday at 10 p.m. and next Wednesday at 10 p.m.

During the shows, which will be broadcast live from the NYC pop-up location, QVC is scheduled to debut Anonymity by Julie Chaiken as well as showcase new designs from editorial stylist Lori Goldstein and some of its premier designers, including Dennis Basso, Isaac Mizrahi, Bradley Bayou, Marc Bouwer and Janie Bryant. Iconic Hollywood stylist Rachel Zoe is also scheduled to return to unveil her latest collection.

“Our collaboration with IMG Fashion has proven to be more rewarding each year, affording us the opportunity to take our viewers inside Mercedes-Benz Fashion Week,” Watts adds. “We are confident that presenting a variety of esteemed brands during such a widely supported event reinforces QVC’s place in the fashion industry.”

Following the kickoff on Friday, the QVC pop-up store is scheduled to be open to the public Saturday from 9 a.m. to 6 p.m.; Sunday from noon to 7 p.m.; Monday and Tuesday from 9 a.m. to 8 p.m.; and next Wednesday from 9 a.m. to 7 p.m.

We Beat ‘Em, But Page Six Has Details On Kardashian Clothing Line For QVC

August 27, 2010

The Kardashians do curvy

You read it here first, folks, but Page Six has an item Friday on the Kardashian sisters bringing a clothing line to QVC.

The New York Post’s gossip page, in an item headlined “Kards do curves,” says the new line. named K-Dash, will debut on QVC during New York’s Fashion Night Out Sept. 10.

During a second-quarter conference call earlier this month, QVC CEO Mike George announced that the Kardashian line was coming and that QVC was co-sponsoring Fashion Night, when is how we heard about it.

Page Six has more details about Kim, Khloe and Kourtney’s line. It says that the Kardashians are doing the clothes by colloborating with “Mad Men” costume designer Janie Bryant, who is also doing her own “Mad Men”-inspired line for QVC. (Unless the lines are one and the same, we’re not sure.)

K-Dash is targeting women who have curves, like Kim.