ShopNBC launches its “Fashion Week” Monday, which will feature the most fashion premieres, new footwear and apparel products ever shown within one week on the network.
The five-day event will feature the premiere of Geox Footwear — the breathable shoe from Italy; One World Fashion — designed in Los Angeles for a laid back and cool vibe; Fever Apparel — knits and casual looks for stylish multi-tasking women; and the Christine Alt Fashion Collection — designed by the former plus-size fashion model to offer great style for all sizes and body types.
The event will also feature the debut of Olivia & Grace Fashions, and fresh styles from the Pamela McCoy Collection, Encanto shoes and more.
The event will also highlight a daily “Fashion Feature,” which will appear at 9 a.m. during the 2-hour block of the ShopNBC show, “Sunrise Style”. The Fashion Feature will be head-to-toe must-have looks, along with style tips to help viewers easily update their wardrobe. In addition to the Sunrise Style shows, there will be daily fashion programming at 3 a.m., 9 a.m., 1 p.m., 4 p.m. and 8 p.m.
“Our customers have continued to ask us for newness,” Cindy Chen-Derkacz, ShopNBC’s vice president of fashion, said in a canned statement. “For this May Fashion Week, our buying team sought out great brands and the newest styles. We look forward to presenting our finds during this week jam-packed with great looks that go from work to weekend.”
ShopFASHION at ShopNBC’s Facebook page will provide behind-the-scenes updates and stylish giveaways throughout the event.