Archive for the ‘Jason Wu’ Category

Vivienne Tam Is Now Designing Computer Notebooks For QVC: Consumer Electronic Products Get Stylish Makeovers

April 20, 2010

Designer consumer electronics

In March we identified a possible new trend: fashion designers putting their mark on consumer electronics, one of the few sales categories that has remained fairly strong during the recession.

Well, it looks like it really is a trend. We see that QVC is offering a laptop whose shell was decorated by designer Vivienne Tam.

The netbook has several butterflies on its top, a motif inspired by Tam’s recent clothing lines.

QVC is selling this “HP designer digital clutch” for $600.

Here’s what QVC said about its new computer:

“A glamour gal is always fashion forward–whether she flaunts a runway-ready look or uses the hottest, hippest electronics around. This Vivienne Tam Edition Mini netbook fits in with your luxurious lifestyle–and is made to fit in your high-fashion purse! Designed with an HP imprint of the Butterfly Lovers theme–from Vivienne’s spring 2010 collection–this trend-setting tech sparkles in a high-gloss champagne gold.

Have no fear–there’s plenty of power behind the posh. Girls on-the-go will love the speed and space it offers with a 1.66GHz Intel Atom processor N450 and 250GB 7200 RPM SATA hard drive. And, you can run music, graphics, and video applications quickly and easily thanks to 2GB DDR2 RAM.”

The first example of this we saw of these designer CE products was last month, when HSN began selling digital cameras that were designed by Jason Wu, who created the white ballgown that First Lady Michelle Obama wore to all the Inaugural balls in D.C. Those cameras were “styled” by Wu, and sell under the name “Create by Jason Wu.”

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Michelle Obama Designer Jason Wu’s Line Of Digital Cameras (Yes, That’s Right) Will Debut On HSN Friday

March 17, 2010

Michelle Obama in Jason Wu's gown

Hot fashion designer Jason Wu got national headlines when First Lady Michelle Obama wore one of his dresses to the Inaugural balls last year. Now, he’s designing electronics, and HSN will be featuring his cameras in a show Friday.

It seems that Wu struck a deal with General Imaging, the exclusive licensee of GE branded digital cameras, to “style” a collection of digital cameras under the name “Create by Jason Wu.”

We guess it was only a matter of time before fashion designers would be asked to put their touch on one of the only categories that is selling these days: Consumer electronics.

Here’s General Imaging’s hype on Wu’s work for it.

“Create is an exclusive line of digital cameras resulting from the unique collaboration between General Imaging, the company behind GE branded digital cameras, and Jason Wu, the 27-year-old designer who has claimed the international fashion spotlight, dressing celebrities like Drew Barrymore, Diane Kruger and Natalie Portman.”

According to General Imaging, “Create seamlessly blends Jason Wu’s rich sense of style with the latest digital camera technology. The camera features simple, one-touch operation to record videos, take pictures and easily delete photos.”

The press release says the cameras will be available in April for $179.99. But HSN is already selling one model online for $200.

Just last week Wu appeared with the First Lady at the Smithsonian National Museum, meeting her for the first time, when the dress he did for the Inauguration was installed in the American First Ladies Collection.

Michelle Obama put Wu, a little-known 26-year-old designer, on the map when she wore a white, one-shouldered gown he designed for her to the Inaugural festivities The gown looked somewhat like a wedding dress, and frankly, we didn’t like it. We didn’t think it flattered the First Lady’s fabulous figure. It made her look chunky in the tummy area.