Archive for the ‘Miss Moss the Homeshoppingista’ Category

JTV Names Winner For Its ‘Rock Star Designer’ Competition

September 23, 2015

Jewelry Television, the first home shopping network to produce its own reality show, has chosen South Carolina native Ashley Hoffman as the winner of its the series’ competition, “JTV Rock Star Designer.”

Hoffman was among five jewelry designers from across the country who put their jewelry-making talents to the test in a six-week, elimination-style competition. An extended season finale episode aired on JTV last week.

“It’s been such a blessing to be able to participate in JTV Rock Star Designer,” Hoffman said in a canned statement. “The entire experience has been life-changing. I’ve gotten to learn from each of the designers in the competition and gain valuable insight from the judges. I’m excited to see what this next chapter as the first JTV Rock Star Designer will bring!”

JTV’s Rock Star Designer competition challenged contestants each week in various jewelry design competitions that concluded with an elimination round. One of the judges was celeb stylist Michael O’Connor, who used to do Affinity Diamond shows on QVC.

The competition challenges covered creativity, design and business acumen.

As the winner, Hoffman will receive a $5,000 cash prize, as well as an exclusive opportunity to work alongside JTV to create jewelry collection that will be featured on the home shopping network.

“Our viewers constantly amaze us with their continuous support and enthusiasm for our initiatives, especially when we’re encouraging new designers to develop their skills,” JTV Vice President of Marketing Jill Johnson said. “JTV Rock Star Designer was a way for us to connect with our viewers in an innovative and engaging way. They’ve been a part of JTV Rock Star Designer since the beginning.”

The new JTV collection designed by 2015 Rock Star Designer Ashley Hoffman will be available for purchase through JTV beginning in 2016. To learn more about this year’s JTV Rock Star Designer, visit

Ex-QVC Host Lisa Mason’s Husband Takes Turn For The Worse

September 19, 2015

As we’ve said before, this has not been a good year. Now more bad news.

Former QVC host Lisa Mason offered an update on her husband Gino’s brain cancer on Facebook and the prognosis does not sound good. It seems he had taken a turn for the worse.

Lisa Mason and Gino

Lisa Mason and Gino

Manhattanite Mason had left QVC for awhile and then returned earlier this year, after disclosing the news of her husband’s cancer. Then she said she was taking a hiatus from the network again. In Mason’s latest missive, she said she’s not coming back.

“I am so grateful for my brief time back at QVC,” Mason wrote.

“However, I have decided not to return. Gino is no longer responding to chemotherapy. He is now on immunotherapy. Whatever the outcome, I will not leave him. QVC was certainly the job of a lifetime and one that was hard to leave behind! But this man IS my life. I simply want to see him through this journey. Wherever it may lead!”

Prayers, prayers and more prayers.

JTV Host Kristen Keech Accepts Marriage Proposal On-Air

September 5, 2015

Wedding bells will soon be ringing at Jewelry Television.

Host Kristen Keech was on the air Thursday when her boyfriend Michael showed up, which must have made her a wee bit suspicious about what was going on.

JTV host Kristen Keech and her engagement ring

JTV host Kristen Keech and her engagement ring

As he pulled her away from her seat — with her protesting that she was barefoot — he broke out a small red box. Do you see where we’re going here?

Michael asked Kristen to marry him, and she said yes.

She was so excited that she pulled the ring out of the box and put it on her own finger.

“Thanks JTV for celebrating this very special surprise with everyone!” Keech wrote on Facebook. “I can’t believe I look like such a goof! And yeah- I guess I don’t know how the whole proposal thing is supposed to go because I SNATCHED THAT RING! Hahaha!!! I don’t even remember any of this happening honestly- it was like a complete shock, so unexpected- I really can’t believe it came out that well! Go Mike!! He is the all star here!”

JTV posted the video on Facebook, and congratulated the happy pair.

It is a Moissanite, not diamond, ring. Now that’s loyalty to JTV and vendor Charles Winston.

We hope JTV gave Mike a break on the price.

Evine Live To Report First-Quarter Earnings May 20

May 8, 2015

Evine Live Inc. will release its first-quarter results before the market opens on May 20, the home shopping network said Thursday.

CEO Mark Bozek and his posse will host a conference call/webcast at 11 a.m. that day to review the results. The call and webcast are open to the general public.


TELEPHONE: (877) 280-4955

PASSCODE: 4451-7673

‘Sunday Is A Xanax Night’ For QVC Designer Isaac Mizrahi, And Boy Can We Relate

December 27, 2010

On Sundays QVC design guru Isaac Mizrahi likes to have breakfast, oatmeal, at our favorite Manhattan restaurant, Pastis.

That’s what we learned tonight after finally getting around to reading The Style section of The Sunday New York Times, where the Grey Lady gave us a blow-by-blow account of the curly-topped designer’s “Sunday Routine.”

Of course, when we go to Pastis, which is in the Meatpacking District, it’s not for oatmeal. It’s at Happy Hour, for Bombay Sapphire martinis, with olives, to wash down our steak frites.

Pastis, where QVC's Isaac Mizrahi dines on oatmeal and we swill over-priced Bombay Sapphire martinis

The feature acknowledges right off the bat that Mizrahi has a lifestyle collection on QVC, and that he co-hosts the Bravo program “The Fashion Show” with model/entrepreneur Iman, who is an HSN vendor.

Mizrahi likes to go for a morning swim, and then has to wait for his boyfriend, actor Arnold Germer, to get up so they can walk their dogs. Germer lives a few blocks from Mizrahi in the Village. Mizrahi’s dog Harry has been featured in a number of the designer’s QVC items.

Mizrahi enjoys going to museums and the movies on Sundays (as do we, we saw “Black Swan” today, and thought it was great).

He’s a fan of Il Cantinori, another Manhattan eatery, and on Sunday nights Mizrahi is an avid HBO viewer, saying, “I’m mad about ‘True Blood,’ and I even got into ‘Boardwalk.'”

Good selections, Isaac.

We also tip our hat to you for this comment to The Times: “I made no bones about loving television.”

Hell, we don’t either.

And we’re with him on this one, too: “Sunday is a Xanax night for me.”

But Isaac, please lose the head scarf.

Oprah’s Hairstylist To Launch Hair Care Line, Which Is On The Big ‘O’s Favorite List, On HSN

December 14, 2010

Andre Walker, seven-time Emmy winner and hair stylist to Oprah Winfrey for the last 25 years, will launch a hair care collection on HSN Dec. 16 and 17, the home shopping network said Tuesday.

The collection, which was recently added to Oprah’s annual “My Favorite Things” list, is four products formulated for all hair types, including Caucasian, Latin, African-American, bleached, color-treated, fine, coarse, smooth, straight and curly. Walker will join HSN this week fresh off the farewell season ‘Oprah Winfrey Show’ tapings in Australia.

Andre Walker's collection is one of Oprah's Favorite Things

Walker’s products were originally modeled after his very own custom formulas, which he has used for years on various clients, including Winfrey. Walker’s formulas include whole leaf aloe vera, virgin Moroccan argan oil, green tea leaf extracts, protein building keratin and other fine natural ingredients that promote overall health, manageability and radiant shine.

“It is very important to me to deliver the results promised by my products, and I consistently see the transformation of my clients’ hair with these unique ingredients,” Walker, who is launching a gift set on HSN just in time for the holidays, said in a canned statement. “HSN customers are savvy, very knowledgeable about beauty and hair care — and they recognize the value HSN will bring to them. It was the perfect fit.”

Andre’s Ultimate Gift Set includes the following beauty products packaged in a perfect ready-to-go bundle. The gift is $65.

It includes:

Keratin Shampoo, a gel that produces very little lather but leaves the hair ultra clean in preparation for the conditioning step

Keratin Conditioner, a formula that deeply strengthens, hydrates and promotes incredible softness and shine

“Q” Oil — a weightless serum that smoothes, adds brilliant shine, nourishes and hydrates every hair type.

Hair Make-Up — available in five shades, a duo applicator wand that dries in seconds leaving a natural looking shine and color that compliments and enhances your current shade

Walker will debut on HSN Thursday next week at 8 p.m. with additional shows next Friday at 6 a.m. and 11 a.m.

A preview of the collection is already posted on

Whadup With Startup EmVee TV? Is It Out Of The Home Shopping Game?

December 13, 2010

Whadup with EmVeeTV? Is it kaput?

One of our astute readers said that she couldn’t find the “boutique” home shopping network on her channel lineup any more, and that its website was down.

We went to the site outselves, and it said, “We apologize but our ecommerce site is currently unavailable. For customer service questions, please call 877-752-8103.”

We called that number at least a half dozen times, and the line was always busy.

EmVee TV debuted in January with carriage on the nation’s two major DBS providers, DirecTV and Dish Network.

At the time the network, based in Clearwater, Fla., described itself thus:

EmVee TV is a “boutique” home shopping network focusing on the sale of quality products that are unique, available in limited quantity or offered exclusively by Emvee TV, via television and On January 9th, 2010, EmVee TV began broadcasting to over 32 million homes on DirecTV and Dish Network and a 25 year old dream of founders, Mark Brown and Rebecca Moore came true. Mark and Rebecca have worked for and with the largest home shopping networks…

We used to cover DBS, and we have a call in to DirecTV to find up what if in fact EmVee TV is gone.

The network was profiled in the St. Petersburg Times in September. It was a glowing story about how well EmVee TV was doing, and had interviews with a backer who anted up $2 million for it. EmVee TV claimed that it was halfway to its goal of racking up $8 million in first-year sales.

We also believe that ShopNBC exile Charla Rines appeared on EmVee TV this year.

More On QVC Host Lisa Mason’s Departure: Thanks Hugh Jee

December 11, 2010

When we wrote about QVC host Lisa Mason leaving, our talented fellow blogger and TV-history-genius Hugh Jee pointed us to a post on

It was a copy of a story that was in the QVC “January Insider” about Mason’s departure.

Thanks fellow New Jerseyite Hugh Jee, for the tip. For a great read check out his blog, Useless Trivia and Mindless Rants. It is anything but that.

Here is the story from the Insider:

Hello, Good Bye

Audrey Laine

After 15 years at the Q, Program Host Lisa Mason has decided to return to her first love: news broadcasting. What prompted Lisa to make this decision was a question many of us may have asked ourselves at some point in our lives: What does the future hold for me?

“I came to the realization that I’d done everything that I could’ve possibly done at QVC,” says Lisa. “You kind of come to a jumping-off place where you either continue on the path which is fulfilling but not necessarily as challenging as you’d like, or you step into another career path. So it looks like my life will return to my former love and I’ll be heading to New York City.”

Lisa Mason’s straight-talking style has a way of drawing you in and making you feel as though you’re right there with her, trying out Mally’s latest eyeliner. She’s compassionate, yet punchy; salt of the earth, yet sweet. All of these qualities make Lisa the perfect addition to any TV newsroom.

Lisa was an anchor, talk show host and producer for public broadcasting station KETA in Oklahoma City prior to joining QVC. Over her 15 years as host, she’s aced the art of rolling with it. “With any new job, you’re more uptight when you begin and are not certain of yourself. I wouldn’t say that I’m certain of myself, but I’m relaxed enough to make a mistake. So when I do, I just move on. And I enjoy the experience much more because I don’t take myself so seriously.”

In the early days, friend and mentor Mary Beth Roe gave Lisa the best advice: just be prepared. “Being ill-prepared is probably the worst thing you can do at this job,” Lisa stresses. “You really can’t wing it. You have to know the truth before you say it.”

When asked why she thinks people relate to her so easily, Lisa chalks it up to staying on topic. “I’ve always tried to never make the presentation about myself or my interests. The description of the item solely and purposefully has to be focused for the understanding of the viewer. That is the job. It’s really less about self-promotion and more about understanding the item.”

Lisa’s built countless friendships at the Q, and two pals in particular are just a couple blocks away from her Upper East Side home—Laura Geller and Michael O’Connor. Other influential people include hosts Leah Williams and Jayne Brown, both a continuing source of support. Lisa fondly remembers making a “Let It Snow” music video with Jayne. After recording and arranging their vocals, the pair spent an astounding 12 hours at the shoot. “It’s one of my favorite QVC memories. It was a long day, but it was really super fun. Jayne’s a great singer.”

Many of Lisa’s most cherished moments have been on air with viewers. “What’s always been so meaningful to me Is when a viewer calls in, let’s say during a Diamonique® show, and their story becomes very personal—either the loss of a spouse, a challenging time, recovery from an illness. These are some of the stories people have shared, which they didn’t have to but chose to.”

It’s not surprising that customers feel like they know Lisa, and she considers this the biggest compliment. But there are some things people may not know, such as how she’s training for a half marathon and holds a license in real estate investment. “My husband Gino and I have bought and sold numerous properties since 2000. Our rule of thumb is we only buy what we would be willing to live in. We buy it, hold it, live in it for a year and a day and sell it. It was fun, but those days are kind of over.”

Sounds like Lisa and Gino will be calling Manhattan home for more than a New York minute.

Veteran QVC Host Lisa Mason, At The Network 15 Years, Is Leaving Next Week

December 10, 2010

Longtime QVC host Lisa Mason, one of our favorites, is leaving the home shopping network next week. Mason, who we never knew was an Emmy winner, joined QVC in 1995.

We first heard of her exit on a home shopping forum, and then read Mason’s Facebook page, which is sending her fans to her website,

Lisa Mason won't be around to tell us about Gino anymore

She posted this blog on it Thursday:

Please join me on December the 14th at 5 p.m. as I say goodbye to my QVC life. I love you like crazy and will see you very, very soon!! I will have other things I would like to share with you on the 15th of December on this website. God Bless You and Happy, Happy Holidays!!! P.S. Gino sends his love.

Gino, by the way, is Mason’s husband, a big Samoan former personal trainer that she often mentioned on the air. They live in Manhattan and Mason would commute to West Chester, Pa., which is a haul — and a tough way to live, if you ask us.

We always liked Mason because even though she was a Southern bell, she would sometimes make double entendres and had a bit of an edge to her. You could tell that she was a lot hipper than her QVC persona.

She sent a message after we e-mailed her last night. “Hi darlin. I am done on Dec 14! I am leaving because it’s just time! I
have written a little book. It is out in about two months, so that is my project for now.”

First Rick Domeier is an author, and now Mason?

Mason’s homepage has this message:

I’m Lisa Mason. You might recognize me as a host on QVC, the world’s most successful shopping network. But I am also an Emmy award-winning news anchor and producer. I do professional voice-over work and like to write and sing, as well. On this site, you will find samples of my work. Please feel free to take a look.

While I would never call myself a motivational speaker, I do sincerely love public speaking. So if your group needs a chuckle or a bit of up-lifting, I’m your gal. In fact, my last speaking engagement included a portion of a story I wrote. More on that in new projects.

She is apparently looking for a new gig, since one of the tabs on her site is “Hire Me.” Join the club!

Mason said that she enjoyed her QVC tenure, writing:

What a ride! 15-plus years of presenting products and spending time with friends. I have come to love my co-workers as if they were family members. I also have had the chance to travel. Italy, Ireland (twice!) Canada and numerous places around the U.S. I worked with celebrities and cherish their friendships. But the best part of the job…the very best…was interacting with the viewers. The precious people who took the time to spend time with me each day. I will never forget it! I will never forget you!”

Little did we know that Mason had a background in TV news, calling it her “passion,” as her website explains.

Emmy award-winning host and writer Lisa Mason began her news career in Oklahoma City, Oklahoma in 1987. After receiving her Bachelor of Arts degree from the University of Central Oklahoma, Lisa joined the Fox affiliate as weekend news anchor where she remained for two years.

In 1989, Lisa joined PBS as anchor, producer and writer. While there, she anchored the evening newscast and hosted a weekly talk show. During her five year tenure, Lisa wrote and produced several award-winning documentaries. Among them was Faces of Aids for which she received an Emmy Award. The Society of Professional Journalism also honored her for her documentary When Children Kill . In addition, Lisa wrote, hosted and produced The Western Heritage Awards.

We’ll miss you, girlfriend!

QVC Hottie Rick Domeier Tells Us About Life Makeovers In His New Book, ‘Do I Get A Do Over?’

December 9, 2010

QVC’s resident heart throb, Rick Domeier, has a book coming out in January. Jeez, this guy gets a publisher, and this poor Homeshoppingista doesn’t have one? But actually, it’s not much of a surprise.

Months ago when Domeier mentioned on-air that he was going to the Book Expo with an idea, we e-mailed him and asked what he was up to and to keep us apprised if he got anywhere. We believe he said that he would. Screwed again!

We were on Facebook Wednesday night, contentedly eating our hot and sour soup, when we saw that Domeier had posted — for his 1,000-plus friends — that his book was coming out. It’s called “Can I Get A Do Over?: Unforgettable Stories of Second Chances and Life Makeovers,” with Domeier borrowing that phrase from his son.

The Homeshoppingista, and all your hundreds of Friends, thank you for the “exclusive” tip, Rick.

Here’s what the butterscotch beauty posted:

This just in! OK, here’s the scoop. Some months ago, I came up with an idea for a Book. Yep, a BOOK… Real stories of Real people, told first person, who have ‘reinvented their lives’. My sons inspired the title. Took the proposal to BEA (Book Expo America) in big ol’ New York city. The Craziest thing happened: It Sold! With a forward by Joan Rivers, quotes from Suze Orman and friends, and stories galore…l

The book, which launches nationally Jan. 3 in outlets such as Barnes and Noble, Borders and, already has a page on Facebook, with a video of Domeier flogging his tome.

Here is the description offered:

In Can I Get A Do Over?: Unforgettable Stories of Second Chances and Life Makeovers (HCI Books, $14.95, January 3, 2011), multichannel retail giant QVC’s senior host Rick Domeier and inspirational author Max Davis take an up-close look at the amazing

So Domeier is a “senior” host, heh? We never heard that phrase before.

In the video, he says, “This book is bursting with positive energy.”

It appears that Domeier put the stories of several familiar QVC vendors, such as Lori Greiner and Jeanne Bice, in his book.

Domeier’s Facebook Friends were panting about his new book.

And his fellow hosts came through for him, with Lisa Robertson and Dan Wheeler posting complimentary comments On the “Do Overs” page.

From Robertson:

“In the fifteen years that I have known Rick, he never gives up, he always finds a way. I don’t know if he was born with it or learned it from necessity, but his book is a living example of what you can do with a ‘do over.’”
—Lisa Roberston, television personality and host of PM Style

No mention of QVC.

And from Dan Wheeler:

“We learned the ‘do over’ at recess but never in the classroom. This book offers ‘real life’ lessons on one of the most important subjects for successful living in the 21st century.”
—Dan Wheeler, television personality and author of Best Seat in the House

No mention of QVC.

One person asked Domeier if QVC will be selling his book. No answer on that yet.