Heart, one of our favs, will perform live on ShopNBC this Sunday at 2 p.m. as the group introduces its first new studio album in six years, “Red Velvet Car,” on the network.
The album, which will be officially released Aug. 31 through Sony Music’s Legacy Recordings, will be available exclusively to ShopNBC viewers during the band’s acoustic performance.
We heart Heart
ShopNBC is the third home shopping networks, behind QVC and HSN, to host live concerts of popular artists and sell their new albums. It’s a way for these channels to draw in viewers who ordinarily wouldn’t be caught dead watching QVC or HSN.
QVC recently had Sheryl Crow on for a great concert, and HSN has had Natalie Cole.
During the hour long pre-release show titled “Heart Live!” on ShopNBC, Ann and Nancy Wilson will perform acoustic renditions of songs off their new album as well as a selection of their greatest hits in front of a live in-studio audience.
Included with the pre-release of Heart’s new album, “Red Velvet Car,” will be a 5-track greatest hits live album, exclusive to ShopNBC, and a vintage Heart T-shirt, which until now has only been available on the Heart website and at live performances.
The entire pre-release package will be offered to ShopNBC viewers for $19.83. In addition to the live studio performance, customers may also preview clips of the new album online at ShopNBC (Search Term: Heart).
God, it’s worth it to buy this package just for the T-shirt alone!
Here’s ShopNBC’s hype on Heart, whose “What About Love” is on our all-time favorite list:
Like all Heart albums, ‘Red Velvet Car’ rocks hard, but also has a deep acoustic side. Nancy Wilson has long been known to play her acoustic guitar with rock ferocity. With this album, an abundance of resonant acoustic instruments (guitars, mandolin, dobro, banjo, fiddle, viola, cello, and autoharp), played by Nancy Wilson and the album’s producer, Ben Mink, are showcased in Heart’s unique style.
Nine of the album’s songs were written especially for the album, ‘Red Velvet Car.’ The album’s closer, “Sand,” is a newly recorded version of a song originally written and recorded by the Lovemongers, Ann and Nancy’s 1990’s acoustic side project.
“We are thrilled to bring internationally known music icon Heart to the ShopNBC network and provide our viewers with a one-of-a-kind shopping experience through this live performance,” ShopNBC president Bob Ayd said in a canned statement.
“As a multi-media retailer operating with a premium lifestyle brand, we are highly focused on content, commerce and community to the surprise, delight, and entertainment of our 1 million customers. Establishing a strategic relationship with Sony Music will not only help expand what customers can expect from us, but also open the door for many new and exciting opportunities within the music industry going forward.”
Here’s the hype from the record label.
“The arrival of ‘Red Velvet Car,’ the first new Heart album in six years, is cause for celebration,” said Adam Block, Executive Vice President and General Manager, Legacy Recordings. “We think there’s a great fit here and are excited for Nancy and Ann Wilson to be sharing their new songs live with their fans on this ShopNBC event.”
Ann Wilson and her younger sister, Nancy Wilson, proved that women can rock when their band Heart hit the charts in the ’70s with hits like “Crazy on You,” “Magic Man,” “Barracuda,” “Straight On,” “Even It Up” and “Kick It Out.”
Not only did the Wilson sisters lead the band, they wrote the songs and played the instruments, making them the first women in rock to do so. Heart continued topping the charts through the ’80s and into the ’90s with huge hits like “These Dreams,” “Alone,” “What About Love,” “If Looks Could Kill” and “Never.”
Heart sold more than 30 million records, had 21 Top 40 hits and sold out arenas worldwide.