No social-media opportunity gets past QVC: The home shopping network has hopped on the Apple Watch bandwagon.
Customers can now “engage with QVC content via real-time updates and notifications within the Apple Watch app. Initially available in the U.S., U.K. and Germany, QVC for Apple Watch will sync with and extend the functionality of the QVC app for iPhone,” the network said in a press release last week.
With a tap of the QVC icon (the Q logo) on the home screen, customers can see QVC’s most popular content – the Item on Air, the product currently being shown live on air; and the Today’s Special Value, QVC’s best find of the day. Another tap brings up a close-up product shot with pricing and product details.
Customers can then complete their transaction on their iPhone. Additionally, users who opt in to receive push notifications will see real-time alerts of what’s currently on air on the Apple Watch home screen, and will be able to see additional information by clicking directly on the QVC icon.
“As wearables continue to serve as an extension of the mobile and tablet experience, the Apple Watch app demonstrates QVC’s commitment to investing in new technologies that deliver a fun, seamless and intuitive customer experience,” QVC Vice President of Digital Content Alex Miller said in a canned statement.
“Our customers tend to be early adopters of technology and we believe they will enjoy this new way of discovering the latest from the brands and products they have come to love, now with a simple glance at their wrist.”
QVC for Apple Watch will continue to evolve, offering new features and capabilities over time.
“The functionality of the app will only continue to get more robust. With customer feedback over time, we plan to provide users with a more interactive and engaging on-body experience,” continued Miller. “The developer team here had a lot of fun with this, and we know our customers will enjoy it too.”
Last year, QVC introduced Apple’s Touch IDTM sensor technology for its iPhone app, giving customers the option to log in to their QVC accounts using just their fingertip to authenticate their identity.
QVC also introduced enhanced second screen capabilities on the QVC app for iPad, synchronizing products on air to a consolidated product view on the iPad and further establishing its necessity as a companion tool during QVC on-air programming.
“The launch of the Apple Watch app is the most recent milestone of our multi-year strategy to build a robust and scalable global technology platform,” said Venkatesh Natarajan, QVC’s vice president of IT commerce platforms.
“The strategy’s underlying technology architecture has been instrumental in delivering new capabilities efficiently to our customers across the globe. It also enables us to be more agile and capable of incorporating new features, like TouchID, with ease.”
The QVC app for iPhone, iPad and Apple Watch is available for free in the App Store. The Apple Watch app, also available on a user’s iPhone, works with the iPhone 5, iPhone 5s, iPhone 5c, iPhone 6 and iPhone 6 Plus.