Archive for the ‘John McDevitt’ Category

HSN Launches Mobile HSN ID On Sprint ID Devices

January 26, 2011

HSN has launched HSN ID, which will allow consumers to access HSN’s special offers, live broadcast and more on their Sprint ID Android phone, the home shopping network said Wednesday.

“The new service allows HSN customers to watch, discover and shop for their favorite HSN brands — such as Wolfgang Puck, Twiggy London, Jonathan Adler, Mariah Carey and Lancome — anywhere they choose,” the press release says.

As part of the new Sprint ID technology, which offers consumers instant personalization with apps and other content tailored to their interests, Sprint customers can now watch and shop for HSN products in real time on the following Sprint ID-enabled devices: LG Optimus S, Sanyo Zio and Samsung Transform.

HSN ID, developed by Motricity, includes the following features available in a single download:

HSN’s Today’s Special: HSN’s best value of the day displayed with product information details and a direct link to purchase that item.

Live Video: Customers will never miss their favorite HSN brands and personalities with a 24-hour live video feed that includes a window displaying the product currently airing live on HSN.

Last 15 Aired: The three most recently aired items on display, with arrows to scroll through all 15 of the most recently aired items.

New Arrivals: A scrollable list of all the latest new discoveries from HSN’s portfolio of high-quality brands.

Social Media: Customers can stay connected with the latest HSN Facebook updates appearing on their Sprint-ID enabled device.

“HSN ID is perfect for on-the-go shoppers because it puts all of their favorite HSN products right in the palm of their hand,” John McDevitt, HSN’s vice president of advanced services, said in a canned statement. “Our new Android capability is the latest development in our efforts to remain at the forefront of transactional innovation by providing our customers with their own ‘ID’ full of content specifically tailored to their needs.”

HSN ID users are still free to search more than 100,000 apps in Android Market and download additional apps to their phone to add even further personalization.

“A personalized phone with a rich HSN experience makes it extremely easy and convenient for shoppers to find what they need no matter where they happen to be,” said David Owens, Sprint’s vice president of consumer marketing. “Sprint ID is all about making it easy for customers to have access to content that’s most relevant to them on their mobile device.”

Needless to say, Motricity had to get its two cents in.

“Delivering content the consumer wants, when they want it, is at the core of Motricity’s technology platform,” said Jim Ryan, Motricity’s chief marketing and strategy officer. “We are thrilled to partner with Sprint and HSN on the development of the HSN ID pack, which enhances the HSN customer’s ability to tailor their mobile shopping experience.”

HSN ID is free to download. Users can download up to four additional ID packs, in addition to HSN ID, such as MTV Music ID, ESPN, Socially Connected, or Fashion and Beauty and easily switch back and forth depending on which apps they’d like to access at any given time. For more information about HSN ID, visit http://www.sprint.com/hsn or visit http://www.sprint.com/sprintid for more about Sprint ID.

The LG Optimus S smartphone featuring the HSN ID pack is currently available at http://www.hsn.com for $149.95.

QVC Parent Liberty Media To Present At The 2011 Citi Global Conference

December 29, 2010

Liberty Media Corp. president and CEO at Greg Maffei will be presenting at the 2011 Citi Global Entertainment, Media and Telecommunications Conference next Wednesday at 3:35 p.m. Mountain Standard Time at The Arizona Biltmore in Phoenix,the company said Wednesday.

Why should you care? Cable honcho John Malone’s Liberty Media owns QVC, that’s why.

During his presentation, Maffei may make observations regarding the company's financial performance and outlook and may discuss the previously announced split-off of the Liberty Capital and Liberty Starz tracking stock groups.

The presentation will be broadcast live via the Internet. All interested persons should visit the Liberty Media site at http://www.libertymedia.com/events to register for the webcast. An archive of the webcast will also be available on this website for 30 days.

HSN Widens Digital Reach With iPad App Launch

December 23, 2010

HSN has launched a new application for the Apple iPad, extending the company’s digital reach to millions of iPad users, officials said Wednesday.

With the launch, HSN will be the only retailer offering a video-centric iPad experience that allows consumers to watch both live streaming video and 15 channels of archived video, as well as the ability to program their own channels based on their preferences.

“HSN’s business exists at the intersection of entertainment, commerce and lifestyle programming, and the iPad technology gives us the perfect platform to deliver our customers an immersive experience that incorporates all three elements,” John McDevitt, HSN’s vice president of Advanced Services, said in a prepared statement. “The HSN App for iPad is also another new way for our customers to shop wherever they are, whenever they want.”

In developing the app, HSN aimed to include all the best features of the hsn.com experience.

The HSN App for iPad, which is a highly video-centric, highly customized experience, allows users to stream live video from HSN and HSN2 or watch previously aired content from the network’s video library on the top of the screen while simultaneously browsing related products on the bottom half of the screen. With the slide of a fingertip, users can enlarge either aspects of the app, allowing for more viewing room for video or products.

HSN is the only retailer to offer 15 video on-demand channels on the iPad across product categories, including fashion, jewelry, kitchen, electronics, shoes/handbags, and home. In addition, the app allows customers to create up to five of their own personalized channels, selecting their favorite brands or categories of merchandise and compiling videos focused on these preferences.

“The seamless integration of video and commerce is designed as the perfect complement to HSN’s live television programming,” HSN said in its press release. “All necessary information needed before purchase will be right at the customer’s fingertips, including product details, product images, related products, and customer reviews. Most importantly, customers can take this app with them wherever they go, allowing them to access HSN’s live video, the network’s video library and exciting deals and offers whenever they want to shop.

Future versions of the app will continue to offer additional exciting ways for customers to create their own personalized shopping experience.

HSN also has apps for the iPhone, Android, and Windows 7 phones, as well as an optimized mobile website.

HSN Lands Patents For HSN Shop By Remote And E-Commerce Options

July 28, 2010

HSN has secured two patents, including one for HSN Shop by Remote, which is in 30 million homes, and is the only U.S. service of its kind to allow customers to buy products with just a few clicks of their remote control, the company said Wednesday.

“This patent reinforces our position as a revolutionary force in television and retail as we continue to bring exciting innovations to our customers that enable them to shop whenever and however they choose,” John McDevitt, HSN’s vice president of advanced services, said in a canned statement.

The HSN patent entitled “System for Improved Interactive Television Processing” covers many of the proprietary aspects of the HSN Shop By Remote platform and provides for a transactional environment between a server and one or more display devices. Using the unique identity of a given customer operating a display device, the HSN Shop by Remote system generates and transmits customized transaction data, creating an individualized transactional experience.

In addition, HSN secured a patent called “Method and System for Improved E-Commerce Shopping.” The patent includes many of the proprietary features of the HSN.com platform that allows consumers to view multiple video product presentations.

The system provides both a live video feed as well as pre-recorded video segments that may be related to one or more product presentations.

“Consumer appetite for online video viewing and shopping options is rapidly expanding, creating tremendous opportunities for e-commerce providers to monetize these channels,” McDevitt said. “Our second patent helps protect our video and e-commerce technology and reaffirms our leadership position in transactional innovation.”

As part of its strategy to provide customers with access to great shopping experiences across multiple platforms, HSN has deployed the HSN Shop by Remote interactive television service and is also today the only retailer streaming live HD video on three screens: TV, online and mobile.

With a focus on capturing additional growth opportunities in mobile, HSN has over the last year launched an i-phone app, an android app and, most recently, a WAP site. And Aug. 1 HSN will launch HSN2, effectively becoming the only home shopping network with a second TV shopping channel. HSN2 will provide customers with more viewing and shopping options as it offers 24 hours of encore airings of HSN’s favorite brands, products and personalities.

HSN To Launch Second Home Shopping Channel, HSN2, On Dish Network Aug. 1

June 14, 2010

HSN2 is coming Aug. 1

It never fails. The one morning we sleep in (after getting just four hours of sleep each of the past five nights), which for us meant getting up at 8:30 a.m., HSN has some real news.

Monday HSN announced that it is launching a second home shopping channel Aug. 1 that will be offered on Dish Network. The network, called HSN2 (there’s a creative name), will essentially air reruns of HSN’s shows.

Or, as HSN’s talented writers put it, HSN2 is “designed to offer customers a curated assortment of encore airings of HSN’s must-see shows, products, brands and personalities.”

So, unlike HSN, HSN2 won’t be live.

“We are excited to launch HSN2 and provide our customers greater access to additional viewing and shopping options,” cleavage-baring HSN CEO Mindy Grossman said in a canned statement. “With different personalities, great brands and products airing simultaneously on each of our channels, customers will enjoy twice the entertainment, inspiration and discoveries.”

And Dish Network, who we used to cover when we were at Multichannel News, chimed in as well.

“Dish Network is pleased to support HSN on the launch of their new channel, and we look forward to offering HSN2 to our customers later this summer,” said Jerry Grasmick, Dish’s vice president of commercial services and sales.

Very illuminating, Jerry.

For the first several months, the channel will focus on feedback from HSN2 viewers and customers and respond accordingly.

“HSN is committed to being a leader in transactional innovation and exploring ways to grow and reach our customers through multiple platforms,” John McDevitt, HSN’s vice president of advanced services, said in his canned satatement. “HSN2 offers yet another means for our customers to access the high quality production and engaging shopping experiences they have come to expect of HSN.”

Programming for the new channel, we are told in the press release, “will be either complementary or counter to the programming on HSN, will be developed in unique and different ways to excite customers. The channel will also serve as a platform to test different ideas and develop new business opportunities for the company.”

HSN leaked the story to The New York Times, which ran it under the headline “Up Next: Reruns From HSN.”

The story quotes Grossman as saying that HSN2 will have original content.

And HSN2 will be in Dish’s 14 million homes. HSN is in 95 million households.

Samsung Will Launch HSN Shop by Remote App On Its Internet@TV – Content Service

January 8, 2010

HSN will offer its HSN Shop by Remote app on select 2010 Samsung HDTVs, Blu-ray players and Home Theater Systems through the upgraded Internet@TV – Content Service, officials said Friday.

The HSN Shop by Remote app will allow viewers to access live streaming HSN video and make purchases using their remote controls.

“We think TV is more than just for viewing your favorite programs. We’re committed to enriching in-home entertainment, and transforming television viewing into an interactive experience,” John Revie, senior vice president of Visual Display Marketing for Samsung Electronics America, said in a prepared statement. “Together with HSN, we’re excited to offer consumers the ability to interact with the HSN application thru their TV remote.”

Samsung’s upgraded Internet@TV feature includes Samsung Apps, providing consumers with an expanded, easy to navigate selection of content and applications from services that span video, information, lifestyle, games, and sports.

The HSN app will be included in the first group of TV apps that will be available on Samsung Apps this spring free of charge to consumers. Premium apps will be available for purchase via Samsung Apps’ transactional interface this summer.

“As the original TV retailer, HSN has been at the forefront of interactive television and transactional innovation for decades. This latest partnership with Samsung will continue our tradition of developing new ways to engage consumers by allowing us to reach an audience that does not otherwise have access to our Shop By Remote service,” John McDevitt, HSN’s vice president of Advanced Services, said in a prepared statement.

Samsung viewers will require a broadband connection to access Internet@TV including the HSN app. The full-screen app will appear with the following categories listed for browsing:

Current On Air Item – Product detail of the item currently airing live on HSN.

Today’s Special – Available at an exclusive special retail price for the day.

Deal of the Day – A must-have item that has never been discounted before will be unveiled daily at a special rate.

Last 15 Items Aired – Customers can go back and browse a list of the last 15 products on air.

Cablevision Systems Corp. and Comcast have rolled HSN By Remote on theis systems.