Linda Moss is an award-winning journalist who covered the cable TV industry for 16 years for the trade paper Multichannel News. Prior to that, she was part of the launch team of Crain’s New York Business, where she covered media in the Big Apple.
She is currently a business reporter for The Record, New Jersey’s second largest newspaper. Prior to that, she was municipal government reporter for The Montclair Times. which is owned by The Record’s parent, North Jersey Media Group.
While searching for a new job after being downsized in 2009, Moss decided to write a blog on one of her guilty pleasures, home shopping. She’s a chick: She likes to shop.
Moss could have blogged about TV programming, one of her passions, or the experience of being laid off, but there are probably thousands of those kinds of blogs. She wanted to do something different — and fun. Talented graphic and Web designer Ann McGettigan created the blog’s logo and came up with its name, The Homeshoppingista.
Moss is writing about all aspects of home shopping, from gossip on the hosts and stars who appear on the networks to financial news about them. She knows her way around an SEC filing. At Multichannel, she covered the business side of home shopping networks such as QVC, HSN and ShopNBC.
But Moss, a graduate of Northwestern University’s Medill School of Journalism, also understands that home shopping channels have a wide variety of viewers. Some are fans who passionately follow the networks and their hosts the way some people follow soap operas or their favorite TV shows.
When a host moves from one home shopping channel to another, QVC and HSN fans want to know why, like Yankee fans want to know about the trades their teams are making.
For shut-ins who can’t get out of the house, the lonely and insomniacs, home shopping channels are a 24/7 friend and a link to the outside world. These folks have an emotional attachment to the channels and the hosts, almost relating to them like family.
Some people watch home shopping networks to see their favorite celebrities like Paula Abdul or Tori Spelling on live TV — unfiltered, unedited and without benefit of a script.
Still others watch to relax and take their minds off their troubles. Then there are those who are too embarrassed to admit they ever look at QVC or HSN. Moss isn’t. (What, grown men spending hours playing fantasy football and trading fantasy players in their own little fantasy world makes more sense than watching the Q?)
Moss is a rock hound with a passion for gemstones and jewelry, and there is plenty of that on home shopping channels.
When she’s not working at The Times or writing The Homeshoppingista, Moss is writing stories for Advertising Age, Multichannel News, NJSpotlight.com, NewJerseyNewsroom.com, TVNewsCheck.com, NetNewsCheck.com and writing a blog for a brain injury attorney.