Tennis queen Serena Williams’ fashion show on Monday in the Big Apple, which HSN live-streamed, seemed to have been very well received.
Vogue’s Anna Wintour was among the luminaries in the audience.
Here’s one take on the collection from USA Today.
Posts Tagged ‘Serena Williams’
Serena Williams’ HSN Fashion Show Gets Some Love
September 14, 2016Serena Williams’ Fashion Show Streams In With HSN
September 9, 2016HSN is pulling out all the stops with its live-streaming of tennis queen Serena Williams’ fashion show next Monday.
Not only will you be able to get a 360-degree view of the festivities from Manhattan, but you will be able to order — in live time — items featured in the show.
This shindig will also include jewelry from Serena’s collaboration with HSN’s Diamonds Unleashed collection, which we can’t wait to see.
You can also shop early.
http://www.hsn.com/shop/serena-williams/6590
Our leg is getting tired, so here is the press release.
HSN and Tennis Great Serena Williams Return to New York Fashion Week to Present Serena Williams Signature Statement Fall Collection at KIA STYLE360
– HSN Will Offer Fans Unparalleled Virtual Reality Experience for Watching and Shopping the Show via the HSN Mobile App –
– Custom Pieces from Esteemed Jewelry Designer Kara Ross to be featured on Runway Models: The DIAMONDS UNLEASHED for SERENA WILLIAMS Collection –
NEW YORK, Sept. 01, 2016 (GLOBE NEWSWIRE) — Leading entertainment and lifestyle retailer, HSN and the multi-faceted tennis legend, fashion icon and successful businesswoman, Serena Williams are returning to KIA STYLE360 New York Fashion Week on Monday, September 12, 2016 to present Serena’s Fall Signature Statement Collection. The DIAMONDS UNLEASHED for SERENA WILLIAMS exclusive collection will also be unveiled on the runway accompanying Serena Williams’ new fall collection.
Adding to the excitement, HSN will offer an unparalleled viewing and shopping experience, allowing customers to watch and purchase items from the show at home using virtual reality technology. HSN, which continues to transform the way designers bring their collections to market, will give viewers at home front row access, offering a 360-degree view of the show from HSN’s handset and tablet apps.
“I’m eager to share with my fans, this season’s collection; it’s truly been a labor of love,” said Serena Williams. “From the high-end couture pieces, to the everyday casual apparel, this collection embodies my definition of style.”
“We’re excited to present live from New York Fashion Week, Serena Williams Signature Statement Fall Collection,” said Bill Brand, President of HSN. “This year’s live 360-degree view of the show, paired with the ability for customers to immediately shop all of the runway looks, will provide viewers with an unrivaled retail & entertainment experience.”
The Fall collection embodies Novel Romance: a modern statement on classic knit dressing with a focus on a variety of textures including cables, ribs and heather effects. The result is a sophisticated and sexy collection that is modern and powerful, yet undeniably feminine.
Also featured at the show is Serena’s trend forward jewelry collection in collaboration with world-renowned jewelry designer, Kara Ross. The DIAMONDS UNLEASHED for SERENA WILLIAMS Collection consists of goldtone, silvertone and hematite, bronze-plated pieces such as a diamond accent bangle, a diamond accent knuckle corset ring and a double band choker, all designed exclusively in partnership with CanadaMark, Dominion Diamonds Corp.
Serena, who is one of DIAMONDS UNLEASHED’S distinguished brand ambassadors, worked in tandem with Kara Ross to create a collection that inspires women’s empowerment and supports the next generation of women.
“I had a great time developing the collection with Serena Williams. She is bold and not afraid to take risks, and the DIAMONDS UNLEASHED for Serena Williams collection encompasses this perfectly. Authentically beautiful, statement accessories that can be worn every day or for special occasions, the collection is sleek and polished and for the woman who knows exactly what she likes. Serena is beautiful, strong, multi-faceted and brilliant- all of the qualities found in a strong woman- and a diamond from DIAMONDS UNLEASHED,” said Kara Ross, Founder of DIAMONDS UNLEASHED
All runway looks will be available immediately on HSN.com, including jewelry from Kara Ross and footwear from Charles David, Sam Edelman, Vince Camuto, and more.
Serena’s latest line will include 42 pieces, such as Faux Shearling Coats, Sweater Knits, and a Limited Quantity Couture Collection. Price points start at $29.90 for a Belt to $699.90 for a Dramatic Lace Dress (part of the couture collection). Serena’s Fall Signature Statement Collection will offer quality fashion at an affordable price point.
The Serena Williams Signature Statement Collection Fashion Show will take place on Monday, September 12th at 3:00 pm at KIA STYLE360 located at 639 West 46th Street. The live stream, “Serena Williams Front Row Event” will begin at 2:45pm EST on all of HSN’s digital platforms.
Serena Williams’ HSN Fashion Show Flap Makes Page Six
September 17, 2015HSN made quite a splash during Fashion Week in the Big Apple, with Serena Williams’ beau making a scene at the show her apparel line for the home shopping network, the New York Post reported Wednesday.
According the the paper’s Page Six gossip column, rapper Drake caused a scene at Serena’s show because he was upset with the music that the DJ was playing.
http://pagesix.com/2015/09/15/drake-upset-over-music-mix-up-at-serena-williams-fashion-show/
HSN has gotten some high-profile press for Serena’s collection by trotting it out during Fashion Week. We recently did a blog talking about HSN’s plans to stream the show live.
Williams is dating Drake, who some blame with distracting her and causing her to blow the US Open. He was at her fashion show Tuesday, which also attracted Vogue Editor Anna Wintour.
The DJ played one of Drake’s songs, “Back to Back,” and the singer got upset because the wrong mix was played. Page Six said that the version that was played “was packed with curse words and went out live to HSN viewers.”
And apparently there were worries that Wintour’s virgin ears would be offended by the song, according to the gossip column.
Drake chided the DJ and “stormed out,” Page Six said.
Temper, temper.
BTW, the New York Daily News story on the show doesn’t mention any problem between the DJ and Drake.
HSN Will Live Stream Serena Williams’ Fashion Week Show
September 9, 2015This is intriguing news from HSN: The home shopping network will be live streaming tennis legend Serena Williams runway show during New York’s KIA Style360 Fashion Week.
The “Front Row” stream event will take place on Sept. 15, and HSN will be selling items from Serena’s collection online immediately following the show.
“Throughout my life, I’ve always believed in pushing boundaries…whether it’s in tennis, business or fashion!” Williams said in a canned statement.
“By offering my Signature Statement collection exclusively through an innovative retailer like HSN, I’m able to communicate directly with my fans. This year my runway show will be broadcast live, and you can shop the collection immediately afterwards. That is exciting to me and not common in fashion today.”
With the ultimate Calendar Grand Slam within her grasp in New York this summer, Williams will partner with HSN and manufacturer Tiger J to present one for her runway show.
Before the show, Williams will host a live Q&A via Periscope at 2:30 p.m. where fans can get a peek behind the scenes at the show.
“Serena is a force both on the court and on the runway,” HSN President Bill Brand said. “We love that at HSN we are able to showcase a different side of Serena. This ‘Front Row’ live stream special of her fashion show is a great way to connect Serena directly with her fans and give them the immediate opportunity to shop.”
The Serena Williams Signature Statement Collection runway show will feature 26 looks “designed for women of all shapes and sizes,” according to HSN’s press release.
After the final model walks the runway, Williams will sit down for a brief chat via Periscope to answer questions from fans and announce a special social contest in which fans can win a one-of-a-kind couture piece from the collection.
Available exclusively on HSN.com both during and immediately following the show, the collection will include 14 styles, such as faux shearing jackets, color-block knit sweaters, tunics and printed jogger pants. Prices range from $29.90 to $129.90.
The Serena Williams Signature Statement Collection Fashion Show will take place at KIA STYLE360, 639 West 46th St., at 3 p.m. Sept. 15.
The tennis queen will be on HSN on Sept. 23 to present her Serena Williams Signature Statement Collection live starting at 12:01 a.m. as part of the network’s Fall “Fashion Edit” series.
Designer Christian Siriano Rings In HSN Spring Fashion Event
February 23, 2013“Project Runway” winner Christian Siriano debuted his new line for HSN Friday, part of the home shopping network’s effort to brand itself as “the destination for everything Spring Fashion,” from now until Match 23.
“Our Spring Fashion series makes it so easy for customers to update their wardrobe with the latest styles for the season,” HSN Chief Merchandising Officer Anne Martin-Vachon said in a canned statement, “By identifying and integrating these key Spring themes and giving our customers access to authorities like Robert Verdi, Christian Siriano and June Ambrose, we are enabling our customers to evolve their personal style and create the looks they will love.”
On the heels of his 10th show at New York Fashion Week, Siriano debuted his HSN exclusive collection today.
Striking by Christian Siriano includes pieces inspired by the runway and combines modern, chic silhouettes with everyday glamour. The collection ranges from $79.90 to $169.90.
Celebrity stylist-turned-footwear designer June Ambrose launches her first-ever HSN collection March 22. Ranging from $59.00 to $119.90, the June Ambrose collection includes a mix of sandals and pumps. The line is inspired by Studio 54 in the late 70’s where icons like Donna Summer, Bianca Jagger, Grace Jones, Tina Turner were center stage.
Known for her eclectic sense of style and impeccable taste, Padma Lakshmi launches her first-ever jewelry collection for HSN March 22. PL by Padma Lakshmi pieces ranges from $16 to $90.
Style icon Iris Apfel returns to HSN with her first-ever shoe collection under the same name as her fashion jewelry, Rara Avis by Iris Apfel. The collection consists of five styles and ranges in price from $59.90 to $99.90.
The HSN Spring Fashion series also features the debut of collections from luxury handbag brands Foley + Corinna and Isabella Fiore as well as the launch of the trendsetting cosmetic brand Too Faced with guest celebrity spokesperson Jillian Barberie Reynolds.
HSN’s Spring Fashion Series highlights the season’s newest trends in fashion, footwear and accessories from designers including Giuliana Rancic, Badgley Mischka, Sam Edelman, Queen Latifah, Vicky Tiel, Carlos Falchi, Vince Camuto, IMAN, Serena Williams, Donald Pliner and Stefani Greenfield, as well as new on-trend jewelry from designers R.J. Graziano, Iris Apfel, Fern Mallis, Randy Jackson and Ranjana Khan and finally, fresh new beauty assortments from Deborah Lippmann and Trish McEvoy.
HSN And TNT Pair Up To Launch Online Boutique Inspired By ‘Dallas’
January 29, 2013Damn, our buddy at HSN, Bill Brand, has been busy.
He has done a deal with folks we dealt with when we were covering cable TV, namely TNT, as in “We Know Drama.”
The home shopping network, TNT and Warner Bros. Television Group are debuting a “Dallas” online boutique inspired by the show, all timed to coincide with the series second-season return today. The “Dallas”-inspired boutique is a fashion destination offering curated looks hand-selected by the show’s costume designer, Rachel Sage Kunin.
“HSN is about fresh and unique retail experiences. This new partnership with TNT and Warner Bros is the perfect opportunity to engage our customers in an exciting way, which is a key part of HSN’s marketing strategy,” said Brand, HSN’s executive vice president of programming, marketing and business development. “We have created a destination that transports our customer into the world of Dallas, featuring rich content, engaging social conversation and the opportunity to connect with the characters they love.”
The online shop will feature videos and tips from Kunin and give customers the chance to get the look of their favorite characters: Rebecca Sutter, Ann Ewing, Sue Ellen Ewing and Elena Ramos. The head-to-toe looks in the curated collection of HSN brands give fans the chance to emulate each character’s unique style.
“Television and fashion — and Dallas — go hand in hand,” said Sonia Borris, senior vice president, marketing & operations, Warner Bros. Worldwide Television Marketing. “And HSN is the perfect partner for this marketing initiative. We share the same passionate audience — savvy shoppers with a penchant for heated drama.”
HSN designer and brands featured in the “Dallas”=inspired collection include Giuliana Rancic, IMAN, Serena Williams, Ranjana Kahn, Vince Camuto, Robert Verdi, Jessica Simpson, Carlos Falchi, Fern Mallis, Sam Edelman and many more.
Items featured in the boutique will appear in episodes of “Dallas” this season on TNT.
RIP Larry Hagman
“Dallas is engrained in pop culture in ways that no other television show has ever achieved,” said Tricia Melton, senior vice president of entertainment marketing and branding for TNT, TBS and Turner Classic Movie. “By partnering with HSN on this collection inspired by ‘Dallas,’ we are able to give the show’s extremely passionate fan base the chance to emulate the iconic characters they love.”
Here’s the “Dallas” boilerplate for those who hzve been living under a rock:
Produced by Warner Horizon Television, Dallas centers on the Ewing clan, an enormously wealthy Texas family whose sibling rivalries, romantic betrayals, corruption and even murder are truly legendary. The exciting drama brings back three iconic stars from the original Dallas: Patrick Duffy as Bobby Ewing, Linda Gray as Sue Ellen Ewing and Larry Hagman in his farewell performance as J.R. Ewing.
They are joined by the next generation of Ewings, who take ambition and deception to a new level. Josh Henderson is John Ross, the son of J.R. and Sue Ellen Ewing, while Jesse Metcalfe is Christopher, Bobby’s adopted son. Jordana Brewster also stars as Elena Ramos, John Ross’ former girlfriend; now back in Christopher’s arms, while Julie Gonzalo is Pamela Rebecca Barnes, formerly known as Rebecca Sutter — Christopher’s now-estranged wife.
In addition, Brenda Strong stars as Bobby’s wife, Ann; Mitch Pileggi stars as Harris Ryland, Ann’s scheming ex-husband; and two new series regulars join this season: Emma Bell as Emma Brown, a sheltered beauty whose father has taught her to distrust the world around her, and Kuno Becker as Drew Ramos, Elena’s troubled brother who returns to Southfork.
HSN Holding ‘Pin To Win’ Pinterest Contest Judged By Giuliana Rancic
September 12, 2012HSN is holding a “Pin to Win: Dream Wardrobe” contest that will be judged by a celeb-studded panel: Giuliana Rancic, co-host of E! Network’s “Fashion Police”; June Ambrose, HSN’s style expert; and trend expert Louise Roe.
Pinterest users will search for, pin and share their favorite fall fashions, accessories and beauty products for fall as a part of HSN’s Fall Fashion series “The Ultimate Trunk Show” presented by Elle Magazine.
Giuliana Rancic is launching a clothing line on HSN
The contest started Monday and runs through Sept. 17, Pinners have to submit their dream wardrobe pinboard by picking 10 items – at least five items from HSN.com and the rest from anywhere on the Web – and tag boards with #HSN and #FallFashion. Pinboards will be judged on originality, continuity, thoughtfulness and attention to detail.
The grand prize winner will receive $1,000 in merchandise from HSN to help create their fall dream wardrobe. The second and third place winner will also receive HSN merchandise to help fill their closets.
HSN’s “Ultimate Trunk Show,” presented by Elle Magazine, highlights the season’s newest trends in fashion, footwear and accessories including the launches of G by Giuliana Rancic, Rancic’s apparel collection by Giuliana Rancic, and make-up artist Trish McEvoy.
HSN favorites returning with key pieces for fall are Badgley Mischka, Carlos Falchi, Carol Brodie, Iman, Louise Roe, Adrienne Landau, Robert Verdi, Serena Williams, Stefani Greenfield and Queen Latifah, as well as jewelry from designers R.J. Graziano and Iris Apfel; and beauty products from Deborah Lippmann, David Evangelista and Philip B.
Celebrity Stylist June Ambrose Joins Giuliana Rancic For HSN’s Fall Fashion Event
August 24, 2012Celebrity stylist June Ambrose is the latest fashionista to join HSN’s lineup Sunday as kicks off its fall fashion series, “Ultimate Trunk Show,” the home shopping network said Thursday.
“June Ambrose has elevated the style of some of today’s biggest celebrities,” said Anne Martin-Vachon, HSN’s chief merchandising officer. “We are thrilled to have June join HSN and offer her unique perspective on style during our biggest fashion event of the season.”
We hope June Ambrose doesn’t wear this hat on HSN
HSN’s roster for its event includes Louise Roe, Giuliana Rancic and “how-to” videos from respected beauty experts Trish McEvoy, David Evangelista, Deborah Lippmann, Philip B. and Vincent Longo — all on HSN.com, HSN mobile and HSN’s social platforms on Facebook, Twitter, YouTube and Pinterest.
HSN’s Fall Fashion Series highlights the season’s newest trends in fashion, footwear and accessories including the launches of G by Giuliana Rancic, the first ever apparel collection by Rancic exclusively for HSN, and top industry make-up artist, Trish McEvoy.
There will be items from Badgley Mischka, Carlos Falchi, Carol Brodie, IMAN, Louise Roe, Adrienne Landau, Robert Verdi, Serena Williams, Stefani Greenfield and Queen Latifah as well as new on-trend jewelry from designers R.J. Graziano and Iris Apfel; and beauty products from some of the world’s best known artists including, Deborah Lippmann, David Evangelista and Philip B.
HSN is giving amateur stylists a place to curate their ultimate wardrobe for Fall with the ‘Pin to Win: Dream Wardrobe’ contest on the social pinboard, Pinterest. Running from Sept. 10 to 17, “pinners” will be asked to submit their pinboard by picking at least 10 items — a minimum of five items from HSN.com and five or more from anywhere on the web – and tag boards with #HSN and #FallFashionElle.
Pinboards will be judged by Rancic, Roe and Ambrose on their originality, continuity, thoughtfulness and attention to detail. The grand prize winner will receive $1,000 in merchandise from HSN to help them create their dream wardrobe for Fall.
Queen Latifah Reigns On HSN As The Network Targets African-American Women Shoppers
August 29, 2011Sorry we didn’t post all weekend, but we got derailed by a lady by the name of Irene. Flooding. No power. All on the anniversary of Hurricane Katrina in NOLA.
But we had to comment on the debut of Queen Latifah’s fashion line on HSN, with the Today’s Special, a suede hobo purse, on Saturday. Latifah, i.e. Dana Owens of East Orange, N.J., was a natural hawking her wares. As host Colleen Lopez pointed out, she really didn’t even have to be there, because Latifah was doing such a great job explaining her Queen Collection so well.
Latifah started out as a rapper and then moved on to acting and films with huge success (an Oscar nominee for “Chicago,” we believe). She’s a warm, down-to-earth, smart, beautiful woman, and she’s a big woman. And as she stated, she’s a sensitive Pisces. And she makes no excuses for her size.
Latifah said that she had been offered loads of money to do fashion lines before signing on with HSN, which she said “got” women. Latifah’s HSN line ranges in size from XS to 3X, and there is no label on it being for “plus-sized” women.
InStyle magazine this month mentions Latifah’s line, with a photo of a gorgeous draped dress that we were coveting.
What was especially uplifting were the many, many calls that Latifah got from African-American women, who said they admired her, her accomplishments and her style. Latifah’s fessed up to owning $3,000 purses, so even though her TS was $160, not cheap, it was considerably less expensive than what she is used to carrying.
HSN never markets this fact, but it has become a real promoter of African-American vendors. Artists, athletes and entrepreneurs including Iman, Serena Williams, Carol’s Daughter, Mary J. Blige, Natalie Cole, Antthony Design Originals, Sean Combs and Professor Amos are all on HSN’s roster.
And HSN used to have even more African-American vendors. Terry Lewis is a former HSN host who had a great line of classic designs, with great leather pants and skirts. Lewis’s fans still skewer HSN for not having her on the air anymore.
And Beyonce’s mother, Tina Knowles, once had a clothing line on HSN.
HSN also recently did a day that featured products tied to the premiere of the movie “The Help.”
We don’t see by effort by any of the other home shopping networks to target women of color, and we think it’s a great strategy on HSN’s part.
HSN Kicks Off 34th Birthday Festivities
July 4, 2011Jennifer Lopez’s appearance just marks the start of HSN’s “34 More Reasons to Celebrate” month-long birthday event.
In celebration of its 34th birthday in July, HSN is offering its biggest-ever giveaway, which includes more than $100,000 in giveaways and instant-win prizes plus an opportunity to win eight exclusive, grand prize experiences, such as:
A private meet-and-greet for two with Mariah Carey in St. Petersburg, Fla.
A design consultation and $5,000 room makeover by Vern Yip, who launches his exclusive new line on HSN July 26.
A trip for two to New Orleans, including dining at three Emeril Lagasse restaurants.
A trip for two to the exclusive movie premiere of “The Help” in theaters this August
A trip for two to New York City, including accommodations at The Plaza Hotel and dinner at Todd English’s Food Hall restaurant.
Information on how to enter the “$150,000 More to Celebrate Giveaway” can be found at http://www.hsn.com,
Throughout the month, HSN will feature some of the biggest names, best surprises and most famous personalities, including:
Serena Williams will introduce exciting new additions to her exclusive Signature Statement collection on July 18.
Martha Stewart premieres her craft paint collection on HSN on July 21.
Tori Spelling returns with fashionably chic jewelry offerings on July 21.
Mariah Carey will debut stylish new apparel exclusively on HSN on July 25.
Jenny McCarthy makes her HSN debut with the Rescue Bullet blender to benefit Generation Rescue, her charitable organization that supports children with autism.
Vern Yip will make his HSN debut on July 26 with the launch of an exclusive home collection.
ImanN will appear on HSN July 28 and 30 with new pieces for her Global Chic collection.
All month, there will be something new every day of the week to ensure customers are continually surprised and delighted, including:
“More Mystery” Mondays will keep customers wondering what will happen next with surprise celebrity walk-ons, “mystery” products and exclusive surprise giveaways on Facebook.
Customers that play instant-win games on hsn.com on Tuesdays will earn triple entries in the $150,000 “More to Celebrate Giveaway,” and winners will be revealed every hour on HSN.
Wednesdays will feature a new 24-hour event each week, including special one-day-only values on customer favorites, including Beauty, Silver, Technibond and Christmas in July.
Customers will enjoy extra spending power on every item that airs on HSN all day on “More Flex” Thursdays.
Homeshoppingista's Blog By Linda Moss 