The Sunday story is headlined “NYC’s Celebrity Fashion Obsession,” and features a photo of one of Susan Lucci’s HSN necklaces.
In the piece, the Daily News says that New York consumers are skeptical of goods that have been given the stamp of a celeb. The story then quotes Bill Brand, HSN vice president of programming, marketing and business development.
“If the celebrity doesn’t have a connection to the to the product they are selling, it won’t translate,” Brand is quoted in the Daily News.
He cited health-conscious actresss Fran Drescher’s new skincare line, which is about to debut. “It was natural for her to be doing a skincare line for us and it sells,” Brand told the Daily News.
The story points out that Lucci, Paula Abdul, Rachel Zoe, Elisabeth Hasselbeck, Tori Spelling, Serena Williams, Tina Knowles and Iman all have products on home shopping outlets.
The Daily News does have a tiny scoop: that designer Isaac Mizrahi’s new line for QVC premieres Dec. 4 with “plaid-covered cheesecake,” whatever that means.
By the way, Brand is never asked about the reliability, or lack of it, when dealing with stars. For example, earlier this year Spelling and Abdul were scheduled to make appearances on HSN, but those shows were abruptly cancelled, without explanation.