Are you ready for EVINE Live, ShopHQ fans? And are you ready for Lisa Vanderpump, of Bravo’s “Real Housewives of Beverly Hills” fame?
The No. 3 home shopping network has set Valentine’s Day weekend to roll out its new moniker, which it is no secret that we hate. But we do like Lisa, and watch her on both “Housewives” and her other Bravo show, “Vanderpump Rules.”
In a nice touch, Lisa will be launching her Vanderpump Estate Jewelry Collection during EVINE Live’s Valentine’s weekend live broadcast from The Plaza hotel in New York City.
“We’re delighted to welcome Lisa Vanderpump to the EVINE Live family,” said our buddy (not) Mark Bozek, CEO of the network.
“While most know Lisa for her hit reality television series, few know about her talent and passion for design. The premiere of Lisa’s exclusive jewelry collection on EVINE Live will give fans the unique opportunity to see Lisa in a whole new light as a designer.” Bozek added.
“The launch of proprietary brands such as the Vanderpump Estate Jewelry Collection and the other exclusive brands debuting on Valentine’s weekend is a keystone in our goal to diversify our product mix and create exciting and sustainable brands.”
And what did the Pump say, in her canned statement?
“I cannot wait to share my designs with EVINE Live’s viewers,” Lisa said. “In developing this collection, I wanted to create something that all women could enjoy — a collection that was both attainable and glamorous. The Estate Jewelry Collection is the first of my collections created especially for EVINE Live — with more planned to come later this year.”
Here the boilerplate, and hype, from the release:
Vanderpump Estate Jewelry embodies Vanderpump’s signature sense of style, and features simulated gemstones and sparkling crystals to create bold, glamorous looks. Created exclusively for EVINE Live, the collection fuses inspirations from her own jewelry collection as well as her extensive global travels.
Vanderpump will showcase a variety of styles during her debut, and will broadcast live from “Eloise at The Plaza,” the one-of-a-kind store inspired by Eloise, the fictional heroine of Kay Thomson’s classic book.
Vanderpump’s career spans far beyond her appearances on television. A philanthropist, mother and entrepreneur, Vanderpump and her husband of 28 years have opened two successful restaurants in the Los Angeles area, along with 26 others which Vanderpump designed herself.
The “Real Housewives” star has a love for fashion and décor, designing most of her own clothes and adding personal touches to just about everything in her home, which has become the inspiration for her Vanderpump Collections.