Thanks to a tip from one of our fans, we’ve wised up to the fact that financially struggling Gems TV is going black in the United States — and that DirecTV has filed suit against the home shopping channel over its demise.
Earlier this month Gems TV’s Singapore-based parent company, Gems TV Holdings Ltd., announced that it was ceasing the network’s operations and buying a 37.8 percent stake in its rival, Jewelry Television, known as JTV. Gems TV will end its operations whether or not its deal to buy into Jewelry Television, whose parent company is Multimedia Commerce Group Inc., closes.
“Since its entry into the U.S. in November 2006, Gems TV has struggled to achieve the necessary operational and economic scale that would enable it to thrive in that market,” the network said in its March 8 press release. “The Group’s margins and profitability have been under constant pressure from the extremely challenging and unpredictable economic environment.”
The press release also had a statement from Gems TV chairman Jason Choo.
“We are putting a stop to the operational cash drain in the U.S. which is clearly a disappointing outcome,” Choo said. “However, if the proposed investment completes, it will allow us to immediately increase our proportionate share of the U.S. jewelry market. Both parties believe that a significant portion of our revenue will migrate to MMCG once we cease broadcasting and MMCG is in an ideal position to leverage off that additional revenue.”
In the fiscal second quarter ending Dec. 31, Gems TV saw its product revenue drop 15 percent, to $40.2 million. Gross profit rose 27 percent, to $16.5 million. The loss attributable to shareholders was $6.3 million, down from $18.5 million the prior year.
Last Thursday Gems TV announced the satellite provider DirecTV had filed for a temporary injunction against it in U.S. District Court in California. There was also a retraining order issued barring Gems TV from taking any action that will leave the network with less than $25 million in money or assets, until further order of the court.
Gems TV said that DirecTV’s claims are without merit and that it will contest them. We couldn’t reach our buddies at DirecTV yet Wednesday morning: They are out in El Segundo, Calif.
JTV will incorporate Gems TV’s reverse-auction program with its existing fixed-price selling programs.
“I believe Jewelry Television represents the very best that the jewelry TV and Internet shopping industry has to offer consumers and is also a cut above the rest of the players, in terms of its established branding, market position and scale,” Choo said. “We are very confident that our proposed investment in JTV would give both parties the best vantage points from which to grow, and we look forward to sharing in the success of Jewelry Television.”