Archive for the ‘Brian Bradley’ Category

HSN To Launch Mobile Shopping Site Using WAP Technology Thursday

June 30, 2010

HSN will debut HSN Mobile — a user-friendly, mobile-optimized version of the home shopping network’s Top 10-trafficked e-commerce site, hsn.com — on Thurday, the company announced Wednesday.

The new site will be available on all Internet-enabled mobile devices and is a key element of HSN’s strategy designed to provide consumers with “a compelling shopping experience whenever and wherever they desire,” or so we are told in the press release.

“In today’s retail marketplace, offering a true multi-channel experience is crucial to achieving success,” Brian Bradley, executive vice president of HSN.com and Advanced Services, said in a canned statement. “We understand that customers need access and service on their own terms, and we are excited about the opportunities that mobile technology offers as we introduce HSN to even more consumers and leverage our robust site.”

Utilizing WAP technology, HSN Mobile is meant to enhance the customer’s ability to shop via the phone, offering all smart phone users an engaging experience that is similar to what is currently available via the HSN Shop application for iPhone and Android devices without the need to make any downloads.

Those with handsets that support streaming video will be able to view HSN’s live broadcast as well as product demonstrations and original content that are currently available on HSN.com.

Customers will also have the ability to search and access products, including HSN’s special value of the day “Today’s Special” which will be called out on the home page.

Additionally, users will be able to create a new account and complete transactions, all via the mobile site.

HSN plans to expand the features available on HSN Mobile in the future to include more of the offerings available to HSN.com users, including the HSN Program Guide to view upcoming must-see shows and sign up for e-mail alerts for their favorite brands. Additional applications will vary based on specific mobile devices.

HSN Launches Mobile Shopping App for Android Devices

March 17, 2010

HSN has launched a new application, the HSN Shop APP, for mobile devices featuring Google’s Android operating platform, the company said Wednesday.

The app, which was originally launched on the iPhone last August, is now available for download in Android Market to serve a wide variety of Android devices.

“HSN continues to be a leader in transactional innovation, offering a highly interactive and engaging shopping experience for customers wherever, whenever they choose to shop with us,” said Brian Bradley, executive vice president of HSN.com and Advanced Services. “The Google Android shopping app is just the latest in a series of major technological advances, which will deliver the HSN experience to even more consumers.”

Along with a library of original videos, the HSN Shop App for Google Android devices lets users customize their shopping experience with their favorite categories and save preferences for future visits.

The app also allows users to share their favorite products with friends via e-mail, access the television program guide and receive e-mail alerts about favorite guest appearances on HSN. Additionally, the application offers a variety of ways to find HSN products designed to create an easy-to-navigate and seamless shopping experience.

The HSN Shop App also has a “Buy This Now” feature lets customers apply coupons and make changes to their shipping address or credit card. Additional features enable users to save items for later purchase, view a 90-day order history, track shipments, and connect to HSN’s call center to purchase items via phone.