HSN will debut HSN Mobile — a user-friendly, mobile-optimized version of the home shopping network’s Top 10-trafficked e-commerce site, hsn.com — on Thurday, the company announced Wednesday.
The new site will be available on all Internet-enabled mobile devices and is a key element of HSN’s strategy designed to provide consumers with “a compelling shopping experience whenever and wherever they desire,” or so we are told in the press release.
“In today’s retail marketplace, offering a true multi-channel experience is crucial to achieving success,” Brian Bradley, executive vice president of HSN.com and Advanced Services, said in a canned statement. “We understand that customers need access and service on their own terms, and we are excited about the opportunities that mobile technology offers as we introduce HSN to even more consumers and leverage our robust site.”
Utilizing WAP technology, HSN Mobile is meant to enhance the customer’s ability to shop via the phone, offering all smart phone users an engaging experience that is similar to what is currently available via the HSN Shop application for iPhone and Android devices without the need to make any downloads.
Those with handsets that support streaming video will be able to view HSN’s live broadcast as well as product demonstrations and original content that are currently available on HSN.com.
Customers will also have the ability to search and access products, including HSN’s special value of the day “Today’s Special” which will be called out on the home page.
Additionally, users will be able to create a new account and complete transactions, all via the mobile site.
HSN plans to expand the features available on HSN Mobile in the future to include more of the offerings available to HSN.com users, including the HSN Program Guide to view upcoming must-see shows and sign up for e-mail alerts for their favorite brands. Additional applications will vary based on specific mobile devices.