HSN is really looking to piggyback on the release of the new movie based on inventor Joy Mangano’s life, “Joy” starring Oscar-winner Jennifer Lawrence.
First, the home shopping network will be debuting an updated version of Mangano’s Miracle Mop, whose creation is at the center of the new flick.
The new Miracle Mop will be the Today’s Special on Jan. 3, days after the Christmas theatrical release of “Joy.”
In addition, Mangano’s products will now be sold in Macy’s, we believe. What’s up with that?
We saw an ad to that effect in The New York Times today. We clipped the ad and put it in our purse, but of course now we can’t find it. It’s probably sitting on the floor of the Willowbrook Mall food court
HSN owns Mangano’s company, Ingenious Designs, so maybe the home shopping network wants to expand its sales to those who don’t dig TV retailing.
The new and improved Miracle Mop has “never-before-seen patent pending features that will simplify everyday challenges for her customers,” according to HSN’s press release Wednesday.
“I realize now the only thing harder than inventing is reinventing,” Mangano said in a canned statement. “But after spending the past two years re-engineering this amazing Miracle Mop, I’m so excited to help people across America take cleaning to a whole new level with this smartly designed, easier than ever before, self-wringing mop. Oh, and we have a variety of joyful colors because who ever said mopping can’t be fun?”
Here’s the boilerplate on it:
Joy’s New Miracle Mop, which already bears the Good Housekeeping Seal, features her revolutionary helix twist technology inside the pole, making it the first mop to literally wring itself, along with her braided miracle microfiber head designed to provide superior absorbency with its liquid lock technology and dual liquid release design, which allows you to mop as wet or dry as you want! In addition, this plush material was carefully selected to protect and polish the many surfaces of your house while capturing more dirt and mess than ever.
The New Miracle Mop includes a quick release removal system that allows you to wash and bleach your mop head so you’re always cleaning worry free.
It will be available on HSN in Black, White, Teal, Purple, Fuchsia and Gold for $19.95, the price of over 25 years ago with the game-changing technologies of today, all thanks to Joy! Customers who purchase the Miracle Mop on HSN on January 3rd will receive a one-year subscription to Good Housekeeping (limit one subscription per shipping address).
“If there is one item that put Joy on the map, it is her legendary Miracle Mop,” HSN President Bill Brand said. “We are proud to be the home of Joy and to exclusively launch the newly designed Miracle Mop, sharing yet another of Joy’s many incredible inventions with our customers.”