We went to ShopNBC.com at midnight to check out what its Today’s Top Value is, and lo and behold, we found another HSN refugee.
Brassy blond Toni Brattin — no not the singer — who had been a staple at HSN for years is now on ShopNBC. She has the No. 3 home shopping channel’s top value, the Tan Fabulous One-Minute Self Tanner Three-Piece Set, for $20.
There was Brattin demonstrating her new self-tanner, with a model standing in a shower that ShopNBC had set up on its sound stage.
Brattin used to sell a variety of products on HSN, from a self-tanner to wigs and hairpieces. She was into self-tanning long before folks like “The Jersey Shore” and “Jerseylicious” gangs. Her old self-tanner took several hours to work. This one takes a minute, as she demonstrated.
We suspect that Brattin’s exit was part of HSN CEO Mindy Grossman effort to make the No. 2 home shopping network more upscale and less infomercial-like. That has led to an exodus of longtime HSN vendors, including Suzanne Somers. She is now at ShopNBC, too.
Here is what ShopNBC’s website has to say about Brattin:
Beloved for her infectious energy and solution-driven products, Toni Brattin has been involved in the beauty business for over 25 years. Her beauty career started with a self tanning concept she created, and she continues to innovate in order to bring you the newest solutions. Her passion for helping women feel and look their best shows through in all her products.
Her set includes the Tan Fabulous One Minute Tanning Boost foam, a loofah on a wand and two pairs of powder-free vinyl application gloves.
Every time we hear the word “loofah,” we think about the young woman who made allegations about Fox News’s Bill O’Reilly, and what he wanted to do with her and a loofah. But we digress.
Here is how Brattin’s new product works:
Best if used in the shower or tub. Use the application gloves to avoid tan palms. Avoid eye area. After bathing, apply Tan Fabulous to damp skin. Work evenly from top to bottom of your arms, legs and body. Apply generously for a dark tan or moderately for a light tan. Apply evenly to avoid streaking. Once tanning foam is applied, no need to wait. Just turn on the shower or tub, and rinse clean. Blot dry.