Archive for the ‘John Schrogie’ Category

ShopNBC Launches Online Cellular Store That’s Powered By Simplexity

November 25, 2009

ShopNBC Wedneday unveiled the Cellular Store, featuring mobile devices and service plans.

The new online destination at is powered by Simplexity, an online retailer of cell phones and home services.’s Cellular Store offers wireless devices and service plans. Customers now have the ability to research and buy mobile devices, accessories and service plans through the Cellular Store.

It has more than 400 items from wireless providers across the country, so visitors can browse hundreds of wireless devices from LG, BlackBerry, Samsung and more by phone type, service provider, or rate plan as well as order accessories for mobile devices. Users can also upgrade their existing cell phone and service plans with ease.

“We are pleased to collaborate with Simplexity on this expanded Web product initiative for our consumer electronics category,” John Schrogie, ShopNBC’s Director of Housewares and Consumer Electronics, said in a prepared statement. “Through the Cellular Store, we are able to enhance our premium shopping experience for customers seeking the newest wireless brands and products.”

Simplexity’s technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest U.S. carriers.

It operates private label Web sites for some of the largest names in retail, including Best Buy, RadioShack, Newegg, Sears, and Dell, as well as Wirefly, the leading one-stop cell phone and wireless plan comparison shopping site that has been awarded “Best of the Web” by Forbes magazine and “Best in Overall Customer Experience” by Keynote Systems.

“We are excited to be selected by ShopNBC,” Jeff Baskin, senior vice president of the Consumer Wireless Division of Simplexity, said in his prepared statement.

“They have earned a stellar reputation for being the premium lifestyle brand in the electronic retailing industry, and an authority and destination for consumer electronics,” he said. “With our support, they can now include wireless products and services to their product assortment and further delight their loyal customers.”

On The Eve Of Third-Quarter Earnings, ShopNBC Racks Up Big Sales With 24-Hour Consumer Electronics Event

November 10, 2009

Consumer electronics are doing well for home shopping channels like ShopNBC, which had its single largest sales day since mid-2008 this past Sunday with its “24-Hour Holiday Electronic Gift Celebration,” the company said Monday.

The one-day sales event generated about $3.6 million in net revenue while driving significant active customer activity with a 37 percent new-customer count. That was the network’s biggest score since June 22, 2008.

The ShopNBC 24-Hour Holiday Electronic Gift Celebration featured gift ideas from HDTVs to notebook technology packages. ShopNBC hosts and expert guests demonstrated an array of brand-name electronics including HP, Mitsubishi, iLuv and iHome.

“We are pleased to announce the success of this sales event, which showcased the most consumer electronics products ever featured in one day across our multichannel platform,” Kris Kulesza, ShopNBC’s senior vice president of merchandising, said in a prepared statement. “Viewers responded strongly by voting with their wallets. New and active customers are reacting favorably to our initiatives. We look forward to continuing the momentum of unlocking our customer growth potential.”

John Schrogie, director of housewares and electronics, also chimed in.

“From HDTV gifts for the whole family to devices that turn memories on film into digital format, both tech-savvy and not-so-tech-savvy viewers discovered great holiday gift ideas while being educated and entertained with unique electronic finds that made their lives easier,” Schrogie said. “It’s an exciting preview of what’s to come in electronics on ShopNBC.”

The Top 5 best sellers of the ShopNBC 24-Hour electronic event were:

1. HP 17.3-inch 500GB Blu-ray Notebook Package

2. Mitsubishi 60-inch DLP TV

3. MSI Notetop

4. Pentax W80 Waterproof Camera

5. IT 5in1 Retro Turntable