We’ll be busy at a conference in Chicago Thursday, so we’re going to miss QVC’s National Makeover Day.
QVC’s 24-hour event is “geared toward helping its customers make over their homes, looks and lives,” according to the home shopping channel’s press release.
But we can’t make too much fun of it, since it’s all for a good cause. QVC is working with its vendors to raise awareness for Dress for Success Worldwide, an international non-profit dedicated to helping disadvantaged women achieve economic independence. All will be making a collective contribution of $250,000 to the organization.
As part of “National Makeover Day,” QVC is giving six women from Dress for Success personal life makeovers – including a beauty makeover from Bobbi Brown (our fellow Montclair, N.J., resident), a financial makeover from Suze Orman (who lives in Chester, N.J.) a hair makeover from Chaz Dean (we’re not impressed with his Wen product so far) and a fashion makeover from Bradley Bayou and Gretta Monahan.
“Dress for Success helps disadvantaged women create their own life makeovers,” Joi Gordon, CEO of Dress for Success Worldwid, said in a canned statement. “Thanks to QVC, on May 20 people across the country will meet six of our most incredible success stories – women who have changed their lives and now are poised to achieve their dreams.”
The transformations will be revealed live on QVC, with the experts sharing how QVC’s customers can achieve similar results from the comfort of their homes.
“We wanted to create a day devoted to helping women create positive change in their lives,” Claire Watts, QVC’s president of U.S. Commerce, said in a statement. “It’s not just about changing your look – it’s about changing your outlook. We are thrilled to join forces with our vendor community to raise awareness for Dress for Success. Over the years, the organization has impacted the lives of so many women. We’re honored we can play a part in helping them to continue these important transformations.”