Archive for the ‘Bobbi Brown’ Category

QVC Revs Up ‘Makeover Day’ To Support Dress For Success, With A $250,000 Donation As Well

May 18, 2010

We’ll be busy at a conference in Chicago Thursday, so we’re going to miss QVC’s National Makeover Day.

QVC’s 24-hour event is “geared toward helping its customers make over their homes, looks and lives,” according to the home shopping channel’s press release.

But we can’t make too much fun of it, since it’s all for a good cause. QVC is working with its vendors to raise awareness for Dress for Success Worldwide, an international non-profit dedicated to helping disadvantaged women achieve economic independence. All will be making a collective contribution of $250,000 to the organization.

As part of “National Makeover Day,” QVC is giving six women from Dress for Success personal life makeovers – including a beauty makeover from Bobbi Brown (our fellow Montclair, N.J., resident), a financial makeover from Suze Orman (who lives in Chester, N.J.) a hair makeover from Chaz Dean (we’re not impressed with his Wen product so far) and a fashion makeover from Bradley Bayou and Gretta Monahan.

“Dress for Success helps disadvantaged women create their own life makeovers,” Joi Gordon, CEO of Dress for Success Worldwid, said in a canned statement. “Thanks to QVC, on May 20 people across the country will meet six of our most incredible success stories – women who have changed their lives and now are poised to achieve their dreams.”

The transformations will be revealed live on QVC, with the experts sharing how QVC’s customers can achieve similar results from the comfort of their homes.

“We wanted to create a day devoted to helping women create positive change in their lives,” Claire Watts, QVC’s president of U.S. Commerce, said in a statement. “It’s not just about changing your look – it’s about changing your outlook. We are thrilled to join forces with our vendor community to raise awareness for Dress for Success. Over the years, the organization has impacted the lives of so many women. We’re honored we can play a part in helping them to continue these important transformations.”

We Hate To Break It To You, Fellow Jewelry Lovers, But It Looks Like Another Year Of Boring Laptops, B. Makowksy Bags and Wii On QVC

February 25, 2010

Mike, enough with the Clarisonic, cause we don't care if it's one of Lisa's favorite things

QVC had a great fourth quarter, which is good for the home shopping network but bad for jewelry geeks like us.

The U.S. channel, a unit of John Malone’s Liberty Media, Thursday reported a 13 percent jump in revenue to $1.7 billion in the fourth quarter.

“We posted our strongest quarterly results in over 10 years, and moved our full-year results into positive territory,” QVC CEO and president Mike George told analysts during a conference call Thursday.

And George got a pat on the back from his boss, Liberty CEO Greg Maffei.

“At Liberty Interactive, QVC had a very impressive fourth quarter, which capped a greatly improved 2009 overall,” Maffei said.

Why is all this bad news for bling lovers? George said that QVC saw the revenue gains because it posted strong sales on consumer electronics, kitchen and floor care, beauty, accessories and fashion jewelry. Apparel, while soft, improved significantly over the trend for prior quarters, according to George.

“Jewelry, especially gold, did remain difficult, however,” he said, at one point noting, “We continue to pull back our time on jewelry.”

That means more Wii and Clarisonic shows, not sterling and gold (fashion jewelry doesn’t count). Break out the No-Doz.

George spent quite a bit of time crowing about Isaac Mizrahi joining the QVC family, but offered no numbers on how well the designer’s extensive line of products have sold.

“Compelling exclusive content is powering our business,” he said, calling the debut of the Mizrahi line as “one of the biggest brand launches in our history.”

QVC also premiered Godiva chocolate, NARS cosmetics, Stephen Dweck diamonds and fashions by celebrity styliest Rachel Zoe in the fourth quarter, said George, who boasted that the channel in its history had never had the level of publicity and buzz it got in the final quarter.

Veteran brands on QVC — B. Makowsky, Rachael Ray, Philosophy, Bobbi Brown and Dennis Basso in fashion — performed well in the quarter, according to George.

Some 720,000 new customers joined QVC in the fourth quarter (which we presume means they made purchases), a 22 percent increase in the number of new customers a year ago. Revenue from new customers was up 53 percent from last year.

“At any given point in time we have 10 non-customers watching QVC for every customer watching QVC,” George said. “So when we get it just right, and get the right kind of products that have high appeal to new names, as we did in Q4, you can really get explosive growth without any additional advertising or other support, just by people coming by the channel.”

He also attributed some of QVC’s fourth-quarter success to the more favorable channel position it now has on DirecTV and Dish Network, and the fact that the network’s HDTV channel is now in more than 25 million homes.

In December QVC launched an iPhone application that’s been downloaded by 115,000 customers in a little over two months, George said.

For The Record, QVC, HSN And ShopNBC Aren’t Funding Us: We’re Proud To Say We’re Not Getting A Dime To Write This (Mmmm, Time For A Business Manager)

February 22, 2010

We've commented on HSN CEO Mindy Grossman's cleavage, and you think she's paying us?

We’ve had a number of people, those who’ve had the integrity to ask us right to our face, if we are getting paid to write this blog. We guess the assumption on the part of some, obviously those that don’t know us very well, is that one of the home shopping networks is paying us to write this blog.

Let’s clear the air. Remember that old chestnut to the effect of when you make an assumption you make an ass of yourself. That applies here, folks. Anyone who thinks we’re getting a single dime from QVC, HSN or ShopNBC esta loco, and estupido.

We guess we shouldn’t be bragging about this — since it’s not helping our bank account — but we are not selling ads, offering product placement or in any way, shape or form or getting compensation from anyone to write this blog.

Then why do it, some people ask us, in disbelief. Well, we are looking for a full-time job, and we consider this our living resume and writing sample. It you’re an employer and you don’t like our style, or think the billion-dollar home shopping industry is frivolous, or don’t like snarky commentary, we guess that we are not the right fit for you.

But if you are looking for a reporter/writer who can cover a beat (home shopping); come up with stories and post items on a daily basis; and uniquely combine writing about pop culture, celebrities, news, finance and the inside-gossip of QVC and HSN, then we’re on.

But home shopping, people ask? We’ve said this several times, but we’ll repeat it for newbies to this blog: We love jewelry and gemology, have since we were a kid, and QVC and HSN are the biggest jewelry retailers in the country. We don’t give a crap if Gawker or The Wall Street Journal make fun of the networks.

Yes, we own lucious jewelry from luxury brands such as Tiffany & Co. and Roberto Coin, but we’ve gotten gorgeous things at the three electronic retailers, as well.

The fact that high-end names like Robert Lee Morris, Bobbi Brown, Judith Ripka, Gucci, Godiva, Tag Heuer, Ann King, Barbara Bixby, Stephen Dweck, Badgley Mischka, Dennis Basso and Naeem Khan are selling on QVC, HSN and ShopNBC now makes the case for the networks far more eloquently than we can.

We’ve dinged all three home shopping channels, as well, numerous times. We’ve written about HSN CEO Mindy Grossman’s cleavage, how QVC hired an alleged embezzler who now stands charged with robbing it, and taken ShopNBC to task letting veteran host Charla Rines go. We’ve made fun of QVC and HSN’s PR departments.

Immature? Perhaps. Have some our blogs been silly? Yes. Are we having fun writing them? You betcha.

We like to think we’re doing for home shopping what Joe Flint at the LA Times does for media in “Company Town.”

And so these home shopping channels that we’ve poked fun at — while also covering them as a business reporter would follow any beat — are the same guys you suspect are paying us to write Homeshoppingista? Wrong.

Makeup Queen Bobbi Brown Tells New York Times How She Hires Staff

January 25, 2010

Bobbi Brown — the makeup diva, QVC vendor and fellow Montclair, N.J., resident — did a Q&A with The New York Times Sunday.

The interview, headlined “High Heels? They Just Don’t Fit,” is in part about how Brown hires employees. It was run as a “Corner Office” column.

After going through outplacement — and getting schooled on resumes, interviewing and “PARS” and “CARS” — it’s a little shocking to see Brown say that that she knows within the first two minutes of an interview if she likes the person or not. And if she likes them, they’re in.

Brown also says that she never looks at a person’s resume until she sits down with them for the interview. Then she has them take her through their resume.

We like that approach. No trick questions. No “what’s your biggest weakness” or “where do you want to be in five years” crap.

Brown, whose Montclair studio is within walking distance of our condo, has several shows on QVC today.

She has several cosmetic items that are only available on QVC.

In her interview, Brown also says that she is not a corporate type, that she prefers the comfort of sneakers over high heels.