Posts Tagged ‘Molly Sims’

HSN Promotes Holiday Plans With A Mariah Carey Promo

November 18, 2010

A day after QVC said it was bringing back the “new” Black Friday, HSN put out a press release about its star-studded Thanksgifting Weekend festivities. The biggest attraction will be pregnant pop diva Mariah Carey.

To promote this shindig, HSN has come up with a holiday TV campaign featuring Mariah Carey, Iman and Twiggy as guides on a virtual shopping journey that delivers “the greatest names in gifts.”

It’s kind of cute.

This promo is set to Carey’s single “Oh Santa” from her new album Merry Christmas II You, and showcases an array of products.

“This was one of the most creative campaigns HSN has ever produced and was designed to give our customers a window into the best of the holidays and gifts,” Andrew Sheldon, HSN’s EVP of Television & Executive Creative Director, said in a canned statement Thursday.

“It was exciting to shoot on the back lot of Universal Studios to capture the winter scenes and shopping windows — and to work closely with Mariah Carey and her team. Setting the promotion to Mariah’s new holiday release was a great opportunity to tie her music with her new lifestyle brand launch on Cyber Monday.”

HSN’s holiday campaign is airing on all of its shopping platforms and will also be in rotation on cable operators covering 95 million homes as part of HSN’s cross-channel marketing efforts.

Here is HSN’s line-up over the holidays:

• Nov. 19 – Twiggy presents her LONDON fashion line, while TV actress and fashion model Molly Sims offers the latest in fashion jewelry.
• Nov. 29 (Cyber Monday) – Carey launches her exclusive collection of jewelry and footwear, as well as her limited-edition fragrance and a “Merry Christmas II You” CD/DVD bundle. Also, TV actress Kathy Najimy debuts her new shapewear concept “Ch’arms.”
• Dec. 2 – Iman showcases newest fashion, jewelry and accessory designs.
• Dec. 3-5 – Chef Wolfgang Puck provides cooking tips for the holidays.
• Dec. 3 – Entertainment expert Colin Cowie presents the best in holiday entertaining.
• Dec. 4-5 – Decorating expert Nate Berkus offers distinctive styles for your home.
• Dec. 7 – Serena Williams serves up more of her jewelry, accessories and more.
• Dec. 8-9 – Culinary celebrity Padma Lakshmi showcases her collection of natural spices, teas and teapots.
• Dec. 10 – Mary J. Blige returns with her exclusive fragrance with HSN, My Life.
• Dec. 12 – Chef Todd English with his cookware.

As part of its efforts to make shopping as convenient as possible over the holidays, HSN is leveraging all of its platforms to enable customers to shop where, how and when they want – on TV from the comfort of their home, on, or “on the go” on their iPad, iPhone or android handheld device.

Exciting surprises are also available online. Customers can play HSN’s “Great Gift Giveaway” and have the opportunity to win $100,000 in gift prizes, including HSN gift cards, and eight electronic packages, each valued at $2,000. The game is also available on HSN’s Facebook page and mobile app on the iPhone – and is featured on-air ever Friday at 4 p.m. during the Gift Friday hours.

HSN Plans Multi-Million Dollar 33rd Birthday Bash In Sin City, We Can’t Wait For Our Invite

May 23, 2010

Molly Sims will be on hand for HSN's Vegas Live Celebration

After being away in Chicago on business last week, we’re way behind and just catching up on our blogs. But HSN is apparently having a big Las Vegas blowout to celebrate its 33rd birthday, with plans to telecast there live in August. We’re all for party-hardy B-Days, especially in Sin City.

HSN announced last week that it’s teaming up with Harrah’s for the home shopping channel’s “Lucky 33 Birthday Celebration,” a multi-million dollar promotion.

The summer-long birthday event kicks off June with millions of dollars in HSN gift cards becoming available to select Harrah’s Total Rewards members through local promotions, driving members to 25 Harrah’s casino resorts across the country.

Additionally, members can visit to learn how to enter and play the HSN $185,000 Birthday Giveaway, an interactive online instant-win game and promotion that provides participants the opportunity to win even more HSN gift cards.

HSN customers can get into the act at as HSN celebrates its 33rd birthday with giveaways, savings and special offers for an array of new merchandise that’s slated to debut in July.

Those who play the game at will automatically be entered into a grand prize drawing featured live each night on HSN TV throughout the month of July. Grand prize winners will receive one of 62 trips for two to HSN Live in Vegas, a spectacular, star-studded HSN shopping spree at Harrah’s Planet Hollywood Resort and Casino in Las Vegas August 14 to 15.

Jewelry designer Carol Brodie will be in Sin City to meet HSN fans

At HSN Live in Vegas, also August 14 to 15, HSN fans will have the opportunity to see some of their favorite personalities, including: celebrity chef Wolfgang Puck; Serious Skin Care founder Jennifer Flavin-Stallone; model-actress-jewelry designer Molly Sims; and inventor Joy Mangano.

All will be broadcasting live on HSN throughout the day on Saturday, August 14. In addition, attendees will be able to use HSN gift cards at eight boutique kiosks stocked with HSN merchandise.

Other personalities scheduled to attend include Susan Lucci, Tori Spelling, Carol Brodie, Debbie Meyer, Tony Little, Diane Gilman, Randolph Duke and Rhonda Shear.

Participating Harrah’s Entertainment resorts, include: Harrah’s Atlantic City, Bally’s Atlantic City, Bally’s Las Vegas, Harrah’s Cherokee, Caesars Palace, Harrah’s Council Bluffs, Flamingo, Grand Biloxi, Harrah’s Tunica, Harrah’s Atlantic City, Horseshoe Bluffs Run, Harrah’s Las Vegas, Imperial Palace, Harrah’s Joliet, Harrah’s Louisiana Downs, Harrah’s Laughlin, Harrah’s North Kansas City, Harrah’s Metropolis, Planet Hollywood Resort & Casino, Paris Las Vegas, Harrah’s Reno, Harrah’s Rincon, Showboat Atlantic City, Harrah’s St. Louis and the Rio All Suites Hotel & Casino.

“HSN is constantly striving to deliver new discoveries and a great shopping experience for our customers,” Bill Brand, HSN’s executive vice president of programming, marketing and business development, said in a prepared statement. “This exciting new relationship with Harrah’s provides HSN with a highly creative and compelling marketing platform from which to launch our birthday celebration. Harrah’s has an active member base of 10 million potential customers and we look forward to introducing them to HSN.”

HSN Jewelry Vendor Molly Sims And Actor Aaron Eckhart Are Still An Item

March 25, 2010

A couple of months ago we blogged about actress/model Molly Sims, who does the Grayce jewely line for HSN, being an item with actor Aaron Eckhart. Looks like that relationship is still a go.

The New York Daily News writes Thursday that Eckhart made at an appearance at “the launch” of Sims’ jewelry line at Henri Bendel in the Big Apple.

Funny, we thought that her Grayce launched on HSN in November.

What’s Up With Molly Sims Launching Her Jewelry Line In NYC Yesterday, When It’s Been On HSN For Two Months?

January 15, 2010

This gossip item is a bit confusing.

On Friday the New York Daily News’s gossip column had one line that says actress Molly Sims launched her new jewelry line, Grayce, at the W Hotel in Times Square yesterday.

Well, she actually launched her line in November on HSN.

So what was going on at the W?

US Weekly Says HSN Jewelry Designer And Actress Molly Sims Is Dating Our Favorite Since ‘Erin Brockovich,’ Sexy Actor Aaron Eckhart

December 1, 2009

Molly Sims and Her Grayce HSN Line

Model-turned-actress Molly Sims has been up to more than just designing a new jewelry line for HSN: She’s seeing handsome actor Aaron Eckhart.

According to the Nov. 30 issue of Us Weekly, Sims and Eckhart have been dating for several months and were recently seen together in a restaurant in Louisiana. Eckhart is on location filming a movie, “Battle: Los Angeles.”

We’ve been a fan of Eckhart ever since 2000, when we saw him playing the sexy, sensitive, long-haired biker George that romances Erin Brockovich, played by Julia Roberts.

We loved this bit of dialog in the movie when Eckhart, as George, asks Brockovich for her number, and she asks him which one.

George says: “How many numbers you got?”

Brockovich says: “Oh, I got numbers comin’ outta my ears. For instance: 10.”

George: “10?”

Brockovich: “Yeah. That’s how many months old my baby girl is.”

George: “You got a little girl?”

Brockovich: “Yeah. Yeah, sexy, huh? How ’bout this for a number? Six. That’s how old my other daughter is, eight is the age of my son, two is how many times I’ve been married – and divorced; 16 is the number of dollars I have in my bank account. 850-3943. That’s my phone number, and with all the numbers I gave you, I’m guessing zero is the number of times you’re gonna call it.”

She’s wrong. He does call. Only in the movies, folks.

Anyway, we digress. Sims last month debuted her new fashion jewelry line, Grayce, on HSN.

Sims is also in another section of the same US Weekly issue, in its “Splurge vs. Save” feature. Sims was photographed wearing several layered necklaces. But surprisingly enough, none of them appear to be from her HSN Grayce line.

O Magazine Features Joan Rivers’ QVC Trenchcoat And Molly Sims’ HSN Jewelry

November 20, 2009

Oprah Winfrey’s magazine O shows a lot of love for home shopping in its December issue.

First, O did a small story on Joan Rivers, who has been selling jewelry on QVC for 19 years. The Q-and-A with Rivers about her QVC line was written by Adam Glassman, O’s creative director. He wins our admiration by writing “TV shopping is my number one guilty pleasure.”

Thanks for coming out of the closet with us, Adam!

In O, Rivers is quoted as saying she went to QVC when “nobody except dead celebrities was doing merchandise on TV.”

The magazine has a photo of a leopard-print trenchcoat that’s part of Rivers’ QVC line.

Molly Sims

A few pages later, two HSN jewelry vendors were featured in Winfrey’s magazine.

Actress Molly Sims, during the recent premiere of her Grayce jewelry on HSN, mentioned that one of her pieces was in O. Her asymmetrical ring, at $40, was part of a feature headlined “Great Buys Under $50.”

There was another HSN piece in that article: $45 hoop earrings with rhinestones from Glow by Sheila Faji.

Actress Molly Sims Makes A ‘Grayceful’ Debut On HSN With Her Fashion Jewelry Line

November 14, 2009

569882_alt1Actress-model Molly Sims is a jewelry geek like us. And it showed during the launch of her new HSN line, Grayce, Friday night. That’s a good thing.

“Jewelry is my passion,” Sims said.

The actress, who was in TV’s “Vegas,” has certainly received a lot of press for her fashion jewelry line, including coverage on “The Today Show,” and in Oprah Winfrey’s “O” magazine and InStyle magazine. But it was a bit much for HSN to call Sims’ jewelry premiere a “World Launch.”

The long-haired blonde was very down-to-earth in her two-hour debut with host Colleen Lopez.

“These are my modern great basics,” Sims said of her collection, which includes lots of cuffs and necklaces in a variety of metal colors — silver, yellow gold, rose gold and hematite.

The ex-model got her love of baubles from her mom. Sims’ mother has collected jewelry for over 30 years, going to estate sales to buy.

“My mother always taught me beauty is not about price,” Sims told viewers. “It’s about do you like the piece.”

But we think the best testimonial Sims gave for her jewelry was her comment that she had worn a layered, braided necklace from her HSN line recently on a date, and the date went well. Sounds promising to us.

Sims’ said her mother Dorothy was watching the show, and that it was her mom’s words that prompted her to give her line the “Grayce” moniker. Mom always told Sims to live life “graceful and grateful,” the actress said.

The price points on the Grayce pieces were $30 to $100.

Actress Molly Sims’ New Jewelry Line, Grayce, Premieres Friday Night On HSN

November 13, 2009


Molly Sims

HSN is really going all out to promote actress Molly Sims’ new jewelry line, Grayce. It debuts Friday night at 10 p.m.

There are several video clips of the gorgeous blonde on HSN’s Web site, and the network has been running many promos of Sims and her jewelry.

Sims, part of the cast of the show “Vegas,” even wrote a letter posted on HSN’s Web site.

“This is the first time I have ever put my name on a product, and I couldn’t possibly be more proud of the outcome,” Sims wrote.

“I started collecting jewelry at a very young age,” she continued. “My mother used to travel to estate auctions and sales and buy boxes and boxes of jewelry – so it’s no surprise I grew up playing in my mother’s jewelry box! Jewelry was the first thing that really distinguished my personal style, and to this day, I still build all my outfits around jewelry, whether it’s going to lunch with a girlfriend or to a red-carpet event.”

Sims’ pieces include large cuffs studded with crystals and a variety of necklaces.

“Grayce is inspired by all aspects of my life,” she wrote. “From my varying career roles (actress, model, humanitarian) to the many sides of my style and personality (downtown girl, all-American girl, glamour girl, traveling gypsy girl) – this collection truly represents all of me. I love having the freedom to be a different girl from day to day – or even in the same day!”

HSN CEO Mindy Grossman is so psyched about Sims’ collection, the executive even mentioned it during a third-quarter conference call Thursday.

HSN Gets Momentum From ‘Her Side’ Of The Business, Like Jennifer Stallone’s Firma-Face: Suzanne Somers Not Missed

November 12, 2009


HSN CEO Mindy Grossman

Even though its third-quarter sales slipped a hair, HSN has momentum and is upbeat about the coming holiday season, according to company officials.

During a third-quarter conference call Thursday, HSN CEO Mindy Grossman fielded questions from Wall Street analysts about the company’s outlook for the rest of the year. 

“We’re optimistic going into the fourth quarter and seeing the trends continue from third quarter across multiple categories of the business, whether it’s new innovations in technology or, as you mentioned, in the ‘Her Side’ of the business,” Grossman said.

“We feel that both from an inventory perspective and a product-pipeline perspective we’re very well positioned going and in the quarter from everything from our gift strategies all the way to some of the new product introductions that we have had a lot of success with consistently,” she said.

Net sales for the HSN network and Web site (excluding HSN Inc.’s Cornerstone unit) decreased in the quarter to $467 million, versus $471 million last year, down 1 percent. However, operating income increased 115 percent to $37.1 million compared to $17.3 million in the prior year.

Chief financial officer Judy Schmeling said that the “slight sales decrease” was a reflection of the 6 percent lower-average price point for HSN items in the quarter, incuding an 18 percent decline in the average price point for the Today’s Special, “rather than any sizable mix shift.”

The network’s return rate dropped to 19.5 percent in the third quarter from 20.3 percent in the prior period; and inventory was down 15 percent.

In contrast to HSN, QVC saw its sales rise slightly in the third quarter. Earlier this week, QVC domestic posted $1.098 billion in revenue in the third quarter, a 2 percent increase from $1.073 billion in the year-ago period.

At HSN in the third quarter, gross profit increased 8 percent to $168.6 million. Unit growth was up 6 percent.

The No. 2 home shopping network has seen growing success with its fashion, beauty and jewelry lines, the “Her Side” of the business, according to Grossman.

“We have transformed our fashion businesses, exited unproductive brands and invested in the creation and developmemt of proprietary lifestyle brands with talented individuals who can bring a unique point of view to our customers,” Grossman said.

She cited as examples red-carpert designers Bagley Mischka, actress Molly Sims, rock star David Bowie’s model wife Iman and tennis champ Serena Williams. There was no mention of actress-author Suzanne Somers moved from HSN to ShopNBC during the third-quarter.

“It is important to note that at HSN we don’t just buy brand,” Grossman said. “We partner with visionaries, experts and design authorites to build propriety brands and bring them to life in unique and compelling ways.”

The CEO cited the line by Stefani Greenfield, Curations.

“We are now recognized in the fashion industry as a destination with strong leadership, innovation and a successful track record,” Grossman said.

In terms of the beauty category, HSN has added brands such as Benefit and Lancome, as well reaping success with its proprietary brands, such as Jennifer Stallone’s Serious Skin Care and FranBrand, the skincare line launched this week kby actess Fran Drescher.

HSN’s launch of Serious Skin Care’s Firma-Face in just four days in September sold almost 100,000 units, and more than 60 percent of customers signing up for Autoship, to ensure regular delivery, according to Grossman.

HSN has adjusted its jewelry product mix, resulting in unit growth of 13% this quarter, she said. Silver and fashion jewelry continue to be strong, with sales up 30 percent over last year “as customers responded to our wider range of price points and new designer introductions,” Grossman said.

She added that she is looking forward to the launch of Molly Sims’ jewelry line, Grayce, later this week.

Despite the dire economny, there was a 7 percent growth rate in sales from HSN’s best customers.

“We have been very focued in that segment of our business, and what we are seeing is her continuing to buy across multiple categories,” Grossman said

She explained that HSN is offering “The World of Carlos Falchi” and “Global Chic” from Iman.

Those are “businesses that completely go across jewelry, apparel, accessories, beauty, etc.,” Grossman said, noting that HSN’s viewers are “buying across multiple categories and we’re seing the increase in that best customer in the number of purchases she’s been making.”

InStyle Magazine Previews Actress Molly Sims’s New Jewelry Line For HSN

November 2, 2009

We’re still reading through our November InStyle magazine, and just saw that it has a two-page spread on model-turned-actress Molly Sims’s new jewelry line for HSN.

Sims, who starred in the NBC show “Vegas,” has a vintage-inspired fashion jewelry line called Grayce that premieres Nov. 13 on HSN.

In a story headlined “Vintage Molly,” the blonde talks about her mother, who is a big  jewelry collector and whose pieces inspired the actress.

Sims also explains that she named her HSN line Grayce because her mom told her “to live with grace.” Sims tweaked the name, she told InStyle, to make it sound more modern.

There are photos of several of Sims’s HSN pieces, including a $35 cocktail ring. In the photo’s caption, Sims says that for one event she wore two of her HSN rings, worth about $50, along with a $200,000 necklace from a major jewelry design house.

Now that’s what we call mixing low and high end.

Several other items from Sims’s HSN line are featured in the article, including a lariat necklace, a bold cuff and a layered necklace.