Archive for the ‘Susan Lucci’ Category

HSN Plans Multi-Million Dollar 33rd Birthday Bash In Sin City, We Can’t Wait For Our Invite

May 23, 2010

Molly Sims will be on hand for HSN's Vegas Live Celebration

After being away in Chicago on business last week, we’re way behind and just catching up on our blogs. But HSN is apparently having a big Las Vegas blowout to celebrate its 33rd birthday, with plans to telecast there live in August. We’re all for party-hardy B-Days, especially in Sin City.

HSN announced last week that it’s teaming up with Harrah’s for the home shopping channel’s “Lucky 33 Birthday Celebration,” a multi-million dollar promotion.

The summer-long birthday event kicks off June with millions of dollars in HSN gift cards becoming available to select Harrah’s Total Rewards members through local promotions, driving members to 25 Harrah’s casino resorts across the country.

Additionally, members can visit http://www.TotalRewards.com to learn how to enter and play the HSN $185,000 Birthday Giveaway, an interactive online instant-win game and promotion that provides participants the opportunity to win even more HSN gift cards.

HSN customers can get into the act at http://www.hsn.com/vegas as HSN celebrates its 33rd birthday with giveaways, savings and special offers for an array of new merchandise that’s slated to debut in July.

Those who play the game at http://www.hsn.com will automatically be entered into a grand prize drawing featured live each night on HSN TV throughout the month of July. Grand prize winners will receive one of 62 trips for two to HSN Live in Vegas, a spectacular, star-studded HSN shopping spree at Harrah’s Planet Hollywood Resort and Casino in Las Vegas August 14 to 15.

Jewelry designer Carol Brodie will be in Sin City to meet HSN fans

At HSN Live in Vegas, also August 14 to 15, HSN fans will have the opportunity to see some of their favorite personalities, including: celebrity chef Wolfgang Puck; Serious Skin Care founder Jennifer Flavin-Stallone; model-actress-jewelry designer Molly Sims; and inventor Joy Mangano.

All will be broadcasting live on HSN throughout the day on Saturday, August 14. In addition, attendees will be able to use HSN gift cards at eight boutique kiosks stocked with HSN merchandise.

Other personalities scheduled to attend include Susan Lucci, Tori Spelling, Carol Brodie, Debbie Meyer, Tony Little, Diane Gilman, Randolph Duke and Rhonda Shear.

Participating Harrah’s Entertainment resorts, include: Harrah’s Atlantic City, Bally’s Atlantic City, Bally’s Las Vegas, Harrah’s Cherokee, Caesars Palace, Harrah’s Council Bluffs, Flamingo, Grand Biloxi, Harrah’s Tunica, Harrah’s Atlantic City, Horseshoe Bluffs Run, Harrah’s Las Vegas, Imperial Palace, Harrah’s Joliet, Harrah’s Louisiana Downs, Harrah’s Laughlin, Harrah’s North Kansas City, Harrah’s Metropolis, Planet Hollywood Resort & Casino, Paris Las Vegas, Harrah’s Reno, Harrah’s Rincon, Showboat Atlantic City, Harrah’s St. Louis and the Rio All Suites Hotel & Casino.

“HSN is constantly striving to deliver new discoveries and a great shopping experience for our customers,” Bill Brand, HSN’s executive vice president of programming, marketing and business development, said in a prepared statement. “This exciting new relationship with Harrah’s provides HSN with a highly creative and compelling marketing platform from which to launch our birthday celebration. Harrah’s has an active member base of 10 million potential customers and we look forward to introducing them to HSN.”

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QVC, HSN and ShopNBC Should Give Thanks For Home Shopping’s Sea Change: They’ve Attracted Luxury Brands Like Gucci, Badgley Mischka And Stephen Dweck

November 26, 2009

QVC CEO Mike George

We thought we were seeing things a few days ago when we checked ShopNBC’s Web site and saw that it was selling dozens of Gucci watches. What happened, did they fall off a truck? Why was Gucci, a premier luxury brand, being sold on a home shopping network?

Then back in October, we couldn’t believe it when a sharp-eyed poster on QVC’s jewelry forum said that upscale jewelry designer Stephen Dweck, whose chunky gemstone masterpieces are featured in Neiman Marcus, was on the No. 1 home shopping network’s schedule. THE Stephen Dweck?

We checked QVC’s program guide ourselves, and there it was: Dweck was doing a lower-priced jewelry line for QVC called Dweck’s Diamonds. His Neiman Marcus pieces didn’t even have diamonds. The high-end stuff is made with semi-precious stones.

Also in October, we were checking the press releases on HSN’s Web site when we saw the network had struck a deal with one of the most famous and elite fashion houses: Badgley Mischka, designers of bejeweled gowns for the red carpet and celebrities.

We’ve written bits and pieces of this during the past two months, but we thought we’d tie it all up in a tidy package for Thanksgiving: There has been a sea change in the home shopping world, prompted by the disastrous economy and the crash of the luxury market.

Yes, home shopping networks have seen their sales hurt by the economy, like everyone else. But they claim they are still managing to steal market share from brick-and-mortar retailers. In fact, QVC is making a full-frontal assault on them this Black Friday, with 28 hours of special products and programming stunts starting Thanksgiving night.

The consumer press will continue to mention “cubic zirconia” in every story it writes about QVC or HSN, oblivious to the fact that some of the most esteemed names in fashion, jewelry and cosmetics — brands you find in Saks, Bloomingdale’s and Neiman Marcus — are plying their wares on the aforementioned home shopping channels.

ShopNBC CEO Keith Stewart

Male journalists are blind to this. You still have the nerds at Gawker, a snide Web Site for the navel-gazing media, chiding HSN for selling “useless crap.”

If you have ever seen how male journalists dress or their fashion and style sensibilities, you will realize that you can’t expect them to know names like Badgley Mischka, Judith Ripka, Robert Lee Morris, our fellow Montclair, N.J., resident Bobbi Brown, Yves Saint Laurent, Smashbox, Lancome and Dweck. And these brands and artists don’t represent “useless crap.”

Luxury-good makers are hurting, and they need to make up their loss in sales. So they are turning to outlets like QVC, as CEO Mike George explained at a recent Liberty Media conference, as outlets to distribute new lower-priced lines to the masses. George cited fashion designer Vivienne Tam’s QVC alliance at the meeting held in Manhattan by his parent company, Liberty.

“This complete implosion of luxury retailing in America has caused all these folks to rethink their business model,” George said.

And that means partnering with QVC, HSN or ShopNBC.

As we said, it will take the consumer press years to figure out that home shopping channels are distribution powerhouses that have undergone a transformation, in part because of the infllux of talent like a Morris, who does couture jewelry for designers like Donna Karan and RLM Studio sterling silver jewelry for QVC.

The Big Three — QVC, HSN and ShopNBC — are aggressively trying to broaden their audience and potential customer base, those who don’t normally watch any of these three networks. That means the three are actually “programming” the channels, doing “shows” that have entertainment value, not just product shilling, so they will attract non-QVC or non-HSN watchers.

We remember once interviewing a QVC exec years ago and asking what the network’s ratings were. He said ratings were irrelevant: QVC was only concerned about how many products were sold in an hour.

HSN CEO Mindy Grossman

That’s a totally different tune from what we heard recently from QVC’s George, and from the strategies that HSN CEO Mindy Grossman and ShopNBC CEO Keith Stewart have initiated.

Like traditional TV networks, the home shopping players want viewers to “sample” a QVC or an HSN. These new audience members, hopefully, will then see products that they want to buy.

For example, singer Natalie Cole recently did a live concert on HSN to promote a new Holiday CD set she is selling on the channel. If you’re a fan, you might tune in to HSN to see her, and then actually decide to purchase her CD. Artists such
as Jose Feliciano have also performed live on QVC.

QVC alum Stewart on a recent third-quarter conference call pointed out that actress-entrepreneur Suzanne Somers, who came to ShopNBC from HSN, had succeeded in attracting new viewers to Minneapolis-based ShopNBC because she was “entertaining.” And these networks want new eyeballs.

And home shopping networks’ capacity to reach millions of consumers and do fulfillment of orders has not been lost on magazine publishers, celebrities or cable’s reality TV stars. With circulation falling, women’s magazines such as Lucky, Allure, Glamour and Self are partnering with HSN to sell subscriptions.

And stars have seen the light. In a recent interview in Oprah Winfey’s O magazine, Joan Rivers, who’s had a jewelry line on QVC for almost 20 years, told O she was on home shopping when “nobody except dead celebrities was doing merchandise on TV.”

Nowadays, it’s hard to find a celebrity or TV star who doesn’t have a home shopping line. Even Madonna was interviewed on HSN when she was selling her children’s book.

Here’s a partial list:

Paula Abdul, HSN, formerly “American Idol,” Fox

Rachel Zoe, QVC, “The Rachel Zoe Project,” Bravo

Isaac Mizrahi, QVC, “The Fashion Show,” Bravo

Padma Lakshmi, HSN, “Top Chef,” Bravo

Ramona Singer, HSN, “The Real Housewives of New York City,” Bravo

Susan Lucci, HSN, “All My Children,” ABC

Carson Kressley, QVC, “How to Look Good Naked,” Lifetime Television

Dr. Robert Rey, ShopNBC, “Dr. 90210,” E! Entertainment Television

Tori Spelling, HSN, “Tori & Dean: Home Sweet Hollywood,” Oxygen

Paula Deen, QVC, Food Network

Rachael Ray, QVC, “The Rachael Ray Show,” syndication

Ingrid Hoffmann, HSN, Food Network and Univision

Home shopping is a big business. ShopNBC is the also-ran in the group, but in the third quarter Stewart made some nice progress cutting its losses. Sales for the Big Three were all down, but down less than previous quarters.

And we are not talking chump change for these networks. The three home shopping channels generated $8.3 billion in net revenue in 2008. QVC domestic posted $4.9 billion, HSN netted $2.8 billion and ShopNBC had $568 million.

Even with revenue still slipping this year, for the first nine months QVC had revenue of $3.308 billion; HSN had net sales of $1.4 billion; and ShopNBC had $372.6 million in net sales.

Happy Thanksgiving!

Stop The Presses: New York Daily News Discovers Celebrities Like Paula Abdul And Tori Spelling Have Lines On Home Shopping Networks Like QVC and HSN

November 8, 2009

Bill_Brand

HSN's Bill Brand

The New York Daily News has discovered that a lot of celebrities are selling products on home shopping networks like HSN and QVC. Wow, what a scoop! Who knew?

The Sunday story is headlined “NYC’s Celebrity Fashion Obsession,” and features a photo of one of Susan Lucci’s HSN necklaces.

In the piece, the Daily News says that New York consumers are skeptical of goods that have been given the stamp of a celeb. The story then quotes Bill Brand, HSN vice president of programming, marketing and business development.

“If the celebrity doesn’t have a connection to the to the product they are selling, it won’t translate,” Brand is quoted in the Daily News.

He cited health-conscious actresss Fran Drescher’s new skincare line, which is about to debut. “It was natural for her to be doing a skincare line for us and it sells,” Brand told the Daily News.

The story points out that Lucci, Paula Abdul, Rachel Zoe, Elisabeth Hasselbeck, Tori Spelling, Serena Williams, Tina Knowles and Iman all have products on home shopping outlets.

The Daily News does have a tiny scoop: that designer Isaac Mizrahi’s new line for QVC premieres Dec. 4 with “plaid-covered cheesecake,” whatever that means.

By the way, Brand is never asked about the reliability, or lack of it, when dealing with stars. For example, earlier this year Spelling and Abdul were scheduled to make appearances on HSN, but those shows were abruptly cancelled, without explanation.

No-Names Rachael Ray, ‘The View’ Host Elisabeth Hasselbeck Do Their Thing On QVC Friday

October 23, 2009

When we tell friends we’re doing a blog on home shopping, some stick up their noses and say they wouldn’t be interested, they don’t know anyone on QVC or HSN. Ignorance is bliss.

So they have never heard of Madonna, who has appeared on HSN to promote her children’s book, or Paula Abdul, Ellen DeGeneres, Susan Lucci, Bobbi Brown, Natalie Cole…We don’t have time to go on and list all the celebrities and big names that have home shopping lines.

Today a couple of fan favorites are being featured on QVC. TV food star Rachael Ray, who has been on QVC for a year with a cookware line, has Today’s Special Value, a stoneware set for $47 and change.

And Elisabeth Hasselbeck of “The View” will be on Friday with her apparel for QVC’s Dialogue line.

Ray was just on, and her hair is long. Does she have extensions, or have we not just seen her in awhile? Last time we looked, she had short hair.

Precious Moments In Home Shopping: Wolfgang Puck And Susan Lucci On HSN

October 10, 2009

Master chef and restaurateur Wolfgang Puck and “All My Children” soap-opera actress Susan Lucci are both selling their goods on HSN Saturday. 

Puck, who has a line of cookware on HSN, did a cameo during one of  Lucci’s Malibu Pilates shows. The Puck, still wearing his white chef’s jacket, came out and tried out Lucci’s Malibu Pilates Chair, selling for $270. Puck is a bit of a ham, and he got a lot of laughs on his pumped up and down on the chair.

“What a great sport Wolf,” Lucci told him.

We’d make fun of the chair, but if it’s responsible for Lucci’s figure, there ain’t much we can say.