Another ShopNBC Refugee, Prai Beauty, Debuts On HSN With Sell-Out Launch

An HSN Sell-Out

Former ShopNBC vendor Prai Beauty generated outstanding sales, according to HSN, during its Thursday premiere on the No. 2 home shoppng network.

More than 1,000 units of the Prai Creme de Luxe High Performance Face and Eye Kit selling sold out in less than 18 minutes of airtime.

Other favorites among HSN viewers included the Freeze Frame Wrinkle Erase and Pure Prai Creme Royale, which both made their worldwide debut during the HSN premiere, as well as the 24k Golden Caviar Skin Concentrate, which quickly sold more than 5,000 units.

Prai Beauty products are infused with Prai root essence, the signature ingredient in all PraiI anti-aging products. The root is a botanical native to central Thailand and long known to contain smoothing and perfecting skin benefits.

Cathy Kangas, founder of Prai Beauty Group and on-air personality, also started “Beauty with a Cause” to support world-wide animal protection causes. The partnership with HSN allows Kangas to reach 93 million homes to share her passion for beauty and animal rights.

“HSN is the best beauty stage to reach and connect with all women for their beauty needs,” Kangas said in a canned statement. “Prai is proud to join a multichannel leader that is educational, entertaining and empowers women. This partnership provides Prai with aspiration to become the premiere luxury beauty brand at HSN.”

Based upon the success of this week’s launch, Kangas will return to HSN this spring to introduce Champagne Truffle Caviar and other additions to the line, as well as showcase perennial favorites such as Pure Prai Intensive Serum.

“Cathy’s passion for beauty, astute product knowledge and on-air experience have proven to be the perfect combination for success at HSN,” HSN senior vice president of beauty Michael Henry said in a prepared statement. “HSN has been expanding its offering of luxurious innovative skincare solutions. The addition of PRAI Beauty to our product portfolio only reinforces our commitment to provide solutions to our customers’ needs.”