QVC will be back in Cali this weekend for the second year in a row to ride the red-carpet coattails of the Oscars.
Claiming that it got “impressive viewership” with its first such broadcast, “Buzz on the Red Carpet – Live from LA” will, or so the press release says, QVC “once again take viewers behind-the-scenes with exclusive content from top fashion designers, beauty newsmakers, celebrities and more.”
There will be two live broadcasts, this Friday at 9 p.m. (ET) and Saturday at 8 p.m. (ET).
During the shindig at the Four Seasons Hotel Los Angeles at Beverly Hills, “Gossip Girl” actress Kelly Rutherford will finally debut her luxury handbag line during the Saturday broadcast.
“Much like New York during Fashion Week, there is no place like Los Angeles during awards season,” QVC U.S. CEO Claire Watts said in a canned statement. “’The Buzz’ on the Red Carpet broadcast aims to offer engaging programming that takes our viewers where they want to go. With our lineup of personalities and industry experts, we feel confident that this season will be full of excitement for our customers.”
Fashion designers including Isaac Mizrahi, Dennis Basso and Marc Bouwer are scheduled to appear during the broadcasts along with Lori Goldstein, the Kardashians and Melania Trump.
Actor Matthew McConaughy’s girlfriend (and mother of his child) Camila Alves and costume designer Janie Bryant, of “Mad Men,” will also present their latest collections. They will join some of the best in the beauty business including Kate Somerville, Josie Maran, Laura Geller, Smashbox and Tarte, among others, will be on hand.
QVC.com will host a special online preview of the event now through Friday.