HSN was crowing Thursday about the success of the high-profile chefs that hawk products on the network. We guess it’s no surprise that officials didn’t mention the tabloid headlines that Todd English made recently for allegedly jilting his bride-to-be.
During a third-quarter conference call Thursday, HSN CEO Mindy Grossman said that the network “marries the best chefs of HSN with our successful commerce platform,” citing English, Wolfgang Puck and Emeril Lagasse.
The home shopping network expanded its chef roster last with week with the premieres of cook/TV host/cookbook authors Padma Lakshmi and Ingrid Hoffmann as part of the channel’s second annual “HSN Cooks” event. Lakshmi is a host of Bravo’s hit “Top Chef,” while Hoffman does shows for Food Network and Univision.
“The combination of diversity of product, personality and programming resulted in a sales increase of 40 percent over last year’s event,” Grossman said.
HSN was able to strike a deal with Lakshmi and leverage “the tremendous popularity of the ‘Top Chef’ reality series” after talking to her in April about doing a line of cutlery, teas and spices. That Easy Exotic line launched and sold out during the cooks’ event, according to Grossman.
Not mentioned again in the call was English, who was recently in the news in his home base of Boston and in New York City when he left his fiancee, Erica Wang, at the altar the day they were supposed to get married in Manhattan.
Wang painted English as a rat in an exclusive interview with The New York Post. Days later, English filed domestic abuse charges against Wang in Boston, alleging that she hit him in the head with his own watch.