Archive for the ‘Jennifer Stallone’ Category

HSN Vendor Stacey Schieffelin Drops The YBF Charm As ‘Homemade Millionaire’ Gestapo

November 20, 2010

We checked out “Homemade Millionaire,” the HSN/TLC production, last night. We’d give it a B-.

The show, hosted by Kelly Ripa, each week has three women entrepreneurs vying to have their product sold on HSN. In the first episode the items were a hair roller that heats up, a leather pony-tail holder and a cabinet to hold all your hair care gear, namely your hair dryer, flat iron, curling iron, etc.

The contestants had to take some blunt criticism from a focus group, sharp comments on their presentation by HSN folk, and a final going-over by a panel of four, which includes Ripa and an HSN vendor. Last night the vendor was Jennifer Stallone, of Serious Skincare fame.

Don't mess with Stacey Schieffelin

But the real surprise in this was Stacey Schieffelin, who sells the YBF Beauty line on HSN. That YBF stands for Your Best Friend.

On HSN, ex-model Schiefflelin’s gimmick is that she comes on-air with no makeup on and then uses her products to look gorgeous and glam (our mom swears by her eyebrow pencil). That takes lots of guts. We wouldn’t want to scare America by going on TV with no makeup. It’s bad enough that our loved ones have to see us like that!

But we digress. On HSN Schiefflelin is warm and fuzzy, just like your best friend. On “Homemade Millionaire” Schieffelin offered pretty tough love for the contestants. She was rough. She is one savvy, hard-nosed business woman (despite the fact that she once appeared in a Robert Palmer video).

Anyway, the cablinet for the hair-care tools won. Its inventor wanted to price it at $149, but the HSN honchos it would be have to be cheaper, $100 or less.

We agree. And we actually think it’s a great product.

HSN And Kelly Ripa’s ‘Homemade Millionaire’ Debuts Tonight On TLC

November 19, 2010

HSN’s collaboration with Jersey Girl Kelly Ripa and TLC, “Homemade Millionaire,” will premiere at 10 p.m. tonight.

The show pits female entrepreneurs against each to land a spot on HSN to sell a product they’ve invented.

Future episodes will feature veteran HSN vendors such as jean queen Diane Gilman, Jennifer Stallone, Badgley Mischka and Cajun kook (that’s no typo) Emeril Lagasse.

A panel on TLC's "Homemade Millionaire," with Kelly Ripa in the center and the designer team of Badgley Mischka on the right

On Thursday New York Daily News TV critic David Hinckley reviewed “Homemade Millionaire,” and he liked the program. He wrote that Ripa “whips up a lively and fun show by selling big dreams in a small, simple package.”

See what you think. We’ve had some inquiries from women who’d like to get on “Homemade Millionaire,” and we are looking into that.

So here’s the answer on getting on “Homemade Millionaire” this season: It’s too late, baby.

“We conducted try-outs last summer for this current season,” a TLC spokeswoman said Friday. “Unfortunately, this season is cast already.”

HSN’s Good Deed: Designer Ornaments For St. Jude

October 22, 2010

Jay King's ornament

We think HSN’s Designer Ornament event is a pretty neat idea, and all for a good cause.

The No. 2 home shopping network asked a bunch of its vendors — 73 total — to each design a Christmas tree decoration for its HSN 2010 Designer Ornament Collection. The ornaments, which HSN has been selling on-air for the past two days, range in price from $20 to $40.

So Susan Lucci, Diane Gilman, Emeril Lagasse, Jay King, Mary J. Blige, Martha Sewart, Jennifer Stallone, Twiggy and Gwen Stefani were among the HSN vendors who designed ornaments for the collection.

Twiggy's version

The sale of the ornaments is supporting the St. Jude Children’s Research Hospital, a pediatric research and treatment center devoted solely to finding cures and saving children with cancer and other catastrophic illnesses.

Gwen Stefani's ornament

In fact, 100 percent of the profits, no less than 30 percent of the purchase price of each ornament, will be donated to St. Jude.

We particularly liked Twiggy’s Union Jack version, King’s white and turquoise ornament, Stallone’s cute Santa and Emeril’s purple turnip.

You Go Girls: HSN’s ‘Hot In Hollywood’ Laurie Feltheimer Heeds Our Advice, And Takes Jennifer Stallone For A Celebratory Dinner

October 5, 2010

People never seem to take our advice.

We gave our brother recommendations of Boston eateries when he went to Beantown to see the Yankees play that evil band, the Red Sox. He and his wife didn’t go to any of them.

We recommended, to that same brother and other friends, our favorite places and restaurants in Scottsdale (Mastro’s, The Spotted Donkey Cantina, Carlsbad Tavern), and no one went to any of them.

We suggest places for friends to buy great, inexpensive clothes, and they don’t go.

So imagine our pleasant surprise when we we tagged on Facebook Monday by none other than Laurie Feltheimer, who does the Hot in Hollywood apparel and accessory line for HSN.

HSN vendors Laurie Feltheimer (left) and Jennifer Stallone celebrating the success of The Expendables

It was a photo of Feltheimer and Jennifer Stallone, who sells her Serious Skincare line on HSN, both raising glasses of wine, in a toast.

Awhile back we suggested that Laurie, who is married to Lionsgate studio chief Jon Feltheimer, take Jennifer, who is married to Sylvester Stallone, to dinner in thanks. That’s because Sly Stallone’s action flick, “The Expendables,” gave Jon a blockbuster box office hit when he really needed one, to help fend off corporate raider Carl Icahn.

So here is what the Facebook tag said yesteday:

“Hi Linda S. Moss! Laurie and I love your blog…so fun, interesting and informative (https://homeshoppingista.wordpress.com/). Laurie took you up on your suggestion, and took Jennifer out to dinner last night to celebrate Expendables going over $100 million in box office! Excellent idea! My Best, Molly Gilles, assistant to Laurie Feltheimer.”

Thanks, Laurie and Molly, for actually taking my advice!

And congrats to all for hitting the $100 million mark on “The Expendables.”

HSN Vendors’ Six Degrees Of Separation: Jennifer’s Husband Sylvester Stallone Helps Laurie’s Spouse, Lionsgate Honcho Jon Feltheimer, Fend Off Icahn

August 18, 2010

In the HSN “family,” one vendor’s husband may have helped another vendor’s husband keep control of his company.

We’re taking about Jennifer Flavin’s husband, action movie star Sylvester Stallone, saving the bacon of Laurie Feltheimer’s husband, movie studio chief Jon Feltheimer.

Sylvester Stallone have given Lionsgate a hit with The Expendables

Flavin, as any home shopping fan knows, sells the Serious Skincare line on HSN. Laurie has an apparel and accessory line called Hot in Hollywood on HSN. Here’s the deal.

Laurie’s husband Jon, whose nickname is “Felt,” runs Lionsgate, a film and TV studio that has produced movies like the “Saw” film series, the Tyler Perry money makers, and the hot Emmy-winning TV hit drama “Mad Men.”

We interviewed Jon at Lionsgate in Santa Monica two years ago when we were working for place whose name we refuse to say, and profiled the company.

Laurie's husband Jon Feltheimer

At the Emmys that year in LA, where “Mad Men” won the award for best drama, we saw the show’s leading man Jon Hamm give Jon Feltheimer a warm embrace at the Governor’s Ball after the awards.

But that was then, when Lionsgate was the toast of the town. This is now. Lionsgate has recently had a string of dud movies. That provided an opening for corporate raider Carl Icahn, who has mounted a hostile takoever bid against Lionsgate, increasing his stake in the publicly traded company.

The battle between Jon Feltheimer, Lionsgate and pesky and persistent Icahn, who has blasted Lionsgate management for producing box-office bombs this year, has been going on for months. It’s hard to keep track of it.

Laurie's Today's Special

Wall Street analysts agreed that Lionsgate needed a blockbuster film to prove that management still knows how to create a big movie. And Flavin’s husband, Stallone, provided it in “The Expendables,” a Lionsgate film.

The action flick, which also features Bruce Willis and Mickey Rourke, was No. 1 at the box office this past weekend, raking in $35 million.

Stallone’s potential rescue of “Felt” and Lionsgate may wind up one of the most important feats he’s ever performed.

Laurie should take Jennifer for a nice dinner, either on the West Coast or when they’re in St. Petersburg at the same time to appear on the Southern Channel.

Anyway, Laurie had HSN’s Today’s Special Wednesday: a ruffled military-style jacket for $50.

While we’re at it, host Bobbi Ray Carter’s eyes are looking awful wide open and slanted up, unnaturally so. We know you’ll slam us for saying this, but we think she’s had some work done.

Even CEO Mindy Grossman, Along With Criss Angel, Is Live In Vegas For HSN’s 33rd Birthday

August 15, 2010

Criss Angel's HSN Magic Kit

We’ll give credit where credit is due. HSN is really wowing us, first with its “Eat, Pray, Love” event last weekend (more on that later) and this weekend with its live event from Vegas, baby.

We’re watching it now, and illusionist Criss Angel is doing his thing, performing and hawking a magic kit with Callie Northagen.

HSN has transported a host of its hosts — Colleen Lopez, Bill Green, Chris Scanlon, etc. — to Sin City, and its celebrity vendors, like Wolfgang Puck, Jennifer Flavin Stallone to do shows in front of a studio audience. There were 25 celebs doing presentations, and the vibe was fun.

HSN also set up booths in Vegas with its jewelry, apparel, etc. The home shopping network at about 8 p.m. went to a shot of Jean Queen Diane Gilman in her booth, where we saw HSN CEO Mindy Grossman, live and in the flesh.

Lopez gave a shout-out to Grossman as a woman of style (that should ensure a raise, Colleen).

We know that QVC often goes on location, to Italy and Arizona, for example. But HSN’s Vegas event, with sets it built special for the gala and interacting with a live audience, was really creative programming for a home shopping network.

HSN Plans Multi-Million Dollar 33rd Birthday Bash In Sin City, We Can’t Wait For Our Invite

May 23, 2010

Molly Sims will be on hand for HSN's Vegas Live Celebration

After being away in Chicago on business last week, we’re way behind and just catching up on our blogs. But HSN is apparently having a big Las Vegas blowout to celebrate its 33rd birthday, with plans to telecast there live in August. We’re all for party-hardy B-Days, especially in Sin City.

HSN announced last week that it’s teaming up with Harrah’s for the home shopping channel’s “Lucky 33 Birthday Celebration,” a multi-million dollar promotion.

The summer-long birthday event kicks off June with millions of dollars in HSN gift cards becoming available to select Harrah’s Total Rewards members through local promotions, driving members to 25 Harrah’s casino resorts across the country.

Additionally, members can visit http://www.TotalRewards.com to learn how to enter and play the HSN $185,000 Birthday Giveaway, an interactive online instant-win game and promotion that provides participants the opportunity to win even more HSN gift cards.

HSN customers can get into the act at http://www.hsn.com/vegas as HSN celebrates its 33rd birthday with giveaways, savings and special offers for an array of new merchandise that’s slated to debut in July.

Those who play the game at http://www.hsn.com will automatically be entered into a grand prize drawing featured live each night on HSN TV throughout the month of July. Grand prize winners will receive one of 62 trips for two to HSN Live in Vegas, a spectacular, star-studded HSN shopping spree at Harrah’s Planet Hollywood Resort and Casino in Las Vegas August 14 to 15.

Jewelry designer Carol Brodie will be in Sin City to meet HSN fans

At HSN Live in Vegas, also August 14 to 15, HSN fans will have the opportunity to see some of their favorite personalities, including: celebrity chef Wolfgang Puck; Serious Skin Care founder Jennifer Flavin-Stallone; model-actress-jewelry designer Molly Sims; and inventor Joy Mangano.

All will be broadcasting live on HSN throughout the day on Saturday, August 14. In addition, attendees will be able to use HSN gift cards at eight boutique kiosks stocked with HSN merchandise.

Other personalities scheduled to attend include Susan Lucci, Tori Spelling, Carol Brodie, Debbie Meyer, Tony Little, Diane Gilman, Randolph Duke and Rhonda Shear.

Participating Harrah’s Entertainment resorts, include: Harrah’s Atlantic City, Bally’s Atlantic City, Bally’s Las Vegas, Harrah’s Cherokee, Caesars Palace, Harrah’s Council Bluffs, Flamingo, Grand Biloxi, Harrah’s Tunica, Harrah’s Atlantic City, Horseshoe Bluffs Run, Harrah’s Las Vegas, Imperial Palace, Harrah’s Joliet, Harrah’s Louisiana Downs, Harrah’s Laughlin, Harrah’s North Kansas City, Harrah’s Metropolis, Planet Hollywood Resort & Casino, Paris Las Vegas, Harrah’s Reno, Harrah’s Rincon, Showboat Atlantic City, Harrah’s St. Louis and the Rio All Suites Hotel & Casino.

“HSN is constantly striving to deliver new discoveries and a great shopping experience for our customers,” Bill Brand, HSN’s executive vice president of programming, marketing and business development, said in a prepared statement. “This exciting new relationship with Harrah’s provides HSN with a highly creative and compelling marketing platform from which to launch our birthday celebration. Harrah’s has an active member base of 10 million potential customers and we look forward to introducing them to HSN.”

HSN Gets Momentum From ‘Her Side’ Of The Business, Like Jennifer Stallone’s Firma-Face: Suzanne Somers Not Missed

November 12, 2009

Mindy_Grossman

HSN CEO Mindy Grossman

Even though its third-quarter sales slipped a hair, HSN has momentum and is upbeat about the coming holiday season, according to company officials.

During a third-quarter conference call Thursday, HSN CEO Mindy Grossman fielded questions from Wall Street analysts about the company’s outlook for the rest of the year. 

“We’re optimistic going into the fourth quarter and seeing the trends continue from third quarter across multiple categories of the business, whether it’s new innovations in technology or, as you mentioned, in the ‘Her Side’ of the business,” Grossman said.

“We feel that both from an inventory perspective and a product-pipeline perspective we’re very well positioned going and in the quarter from everything from our gift strategies all the way to some of the new product introductions that we have had a lot of success with consistently,” she said.

Net sales for the HSN network and Web site (excluding HSN Inc.’s Cornerstone unit) decreased in the quarter to $467 million, versus $471 million last year, down 1 percent. However, operating income increased 115 percent to $37.1 million compared to $17.3 million in the prior year.

Chief financial officer Judy Schmeling said that the “slight sales decrease” was a reflection of the 6 percent lower-average price point for HSN items in the quarter, incuding an 18 percent decline in the average price point for the Today’s Special, “rather than any sizable mix shift.”

The network’s return rate dropped to 19.5 percent in the third quarter from 20.3 percent in the prior period; and inventory was down 15 percent.

In contrast to HSN, QVC saw its sales rise slightly in the third quarter. Earlier this week, QVC domestic posted $1.098 billion in revenue in the third quarter, a 2 percent increase from $1.073 billion in the year-ago period.

At HSN in the third quarter, gross profit increased 8 percent to $168.6 million. Unit growth was up 6 percent.

The No. 2 home shopping network has seen growing success with its fashion, beauty and jewelry lines, the “Her Side” of the business, according to Grossman.

“We have transformed our fashion businesses, exited unproductive brands and invested in the creation and developmemt of proprietary lifestyle brands with talented individuals who can bring a unique point of view to our customers,” Grossman said.

She cited as examples red-carpert designers Bagley Mischka, actress Molly Sims, rock star David Bowie’s model wife Iman and tennis champ Serena Williams. There was no mention of actress-author Suzanne Somers moved from HSN to ShopNBC during the third-quarter.

“It is important to note that at HSN we don’t just buy brand,” Grossman said. “We partner with visionaries, experts and design authorites to build propriety brands and bring them to life in unique and compelling ways.”

The CEO cited the line by Stefani Greenfield, Curations.

“We are now recognized in the fashion industry as a destination with strong leadership, innovation and a successful track record,” Grossman said.

In terms of the beauty category, HSN has added brands such as Benefit and Lancome, as well reaping success with its proprietary brands, such as Jennifer Stallone’s Serious Skin Care and FranBrand, the skincare line launched this week kby actess Fran Drescher.

HSN’s launch of Serious Skin Care’s Firma-Face in just four days in September sold almost 100,000 units, and more than 60 percent of customers signing up for Autoship, to ensure regular delivery, according to Grossman.

HSN has adjusted its jewelry product mix, resulting in unit growth of 13% this quarter, she said. Silver and fashion jewelry continue to be strong, with sales up 30 percent over last year “as customers responded to our wider range of price points and new designer introductions,” Grossman said.

She added that she is looking forward to the launch of Molly Sims’ jewelry line, Grayce, later this week.

Despite the dire economny, there was a 7 percent growth rate in sales from HSN’s best customers.

“We have been very focued in that segment of our business, and what we are seeing is her continuing to buy across multiple categories,” Grossman said

She explained that HSN is offering “The World of Carlos Falchi” and “Global Chic” from Iman.

Those are “businesses that completely go across jewelry, apparel, accessories, beauty, etc.,” Grossman said, noting that HSN’s viewers are “buying across multiple categories and we’re seing the increase in that best customer in the number of purchases she’s been making.”

Live And Onstage Right Now: Singer Natalie Cole On HSN

October 18, 2009

It’s Saturday night, and we’re watching and listening to a live concert by singer Natalie Cole — on HSN.

Welcome to the ramping up of one of the newest trends on home shopping networks, namely having artists perform live and then selling their latest CDs. In Cole’s case, she has done an exclusive two CD-Holiday Gift Set for HSN, “Still Unforgettable” and “Merry Christmas Darling.”

HSN has a live audience down in its Florida studios for Cole, who is wearing a sparkly silver top and white pants. HSN has the room set up like a nightclub, with lots of  tables and Cole on a stage. The set did look a little cheesey, we admit, but we give HSN “A” for effort. And Cole was a class act all the way.

“All I want to do is get my music out,” said Cole, who was also interviewed by host Callie Northagen. 

The singer, who underwent a kidney transplant six months ago, also answered questions from the studio audience.

“What you bought from HSN lately?” one woman asked.

Cole ‘fessed up and said she had ordered some items before she went on the air, including some of Jennifer Stallone’s skincare products and Joy Mangano’s steamer. You go girl!

“It’s addictive,” Cole said.

The price on Cole’s CD set is $19.90, and HSN brought in 15,000 of them.

Most recently, QVC had Jose Feliciano on the air performing and hawking his line of guitars. Hall and Oates were also just on QVC, also doing their musical thing live and selling CDs.

What’s up with all this? Home shopping networks are programming themselves like traditional TV channels, offering entetainment and talent that will bring viewers who normally wouldn’t be caught dead watching HSN and QVC.

Northagen was gushing with praise for Cole, so much so that the singer was a little embarrassed and joked about it, saying she would pay Northagen after the show.

Cole, who is now on tour, also offered some memories of her dad, legend Nat King Cole, like her peeking from the side of the stage when he performed.

She said the favorite song she enjoyed hearing her dad sing was “Haji Baba,” which was in the movie “Alibaba and the 40 Thieves.”


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