HSN found a way to be part of the hype, oh we mean news, coming out of the 2011 Consumer Electronics Show in Vegas, an annual cluster f–k of vendors and freeloading show attendees and media.
At the show (which we used to dread covering as part of our former DBS beat, hanging on every word that Dish Network CEO Charlie Ergen doled out), Yahoo! Thursday announced that it is introducing “broadcast interactivity” on its Yahoo! Connected TV platform, which brings Internet-enhanced television to millions of consumers, or so the press release says.
The new feature will debut with select national broadcast and cable TV leaders and top brand advertisers. And guess who is on the list of programmers colloborating with Yahoo!? HSN, that’s who, along with ABC, CBS, and Showtime. They are working on content for a pilot program in the first half of this year.
QVC, as we found out later in the press release, is already on the Yahoo! bandwagon.
The broadcast interactivity is being demonstrated at Yahoo! CES’s booth. Ford, Mattel and Microsoft are also planning to work with Yahoo! to deliver interactivity with their TV advertising.
“Our collaboration with leaders in television and brand advertising, combined with the innovative technologies we’re pioneering, signals the beginning of a new era of highly personalized, Internet-enhanced television,” Ron Jacoby, vice president of Yahoo! Connected TV, said in a canned statement. “Imagine an immersive, real-time TV experience that brings people even closer to the programs and brands they love by enabling them to play along while they watch their favorite shows.”
Here’s what the press release has to say, cause we’re too tired to parse it out:
With broadcast interactivity, TV programmers will be able to create TV apps that let viewers vote for a reality-TV participant, get more information about characters, or make e-commerce purchases while waching a show. For brand advertisers, broadcast interactivity will let them connect in real time with TV viewers during commercials or other branded entertainment experiences. Examples of broadcast interactivity could include:
HSN – Viewers watching HSN could directly purchase an item highlighted on the live show and take advantage of specials of the day, using their remote controls. (Isn’t that HSN By Remote?)
CBS – Viewers of “Hawaii Five-O” could view fun facts about the show and learn more about the actors, characters, and setting by using their remote controls.
ABC – Viewers of an ABC primetime show could access actor information and view photos and videos during certain scenes right from their TVs while watching the show.
Showtime – “Showtime Boxing” fans could access detailed fight information including photos and videos, test their knowledge of the boxers, and vote for the boxer they think will win the match.
Ford – TV viewers watching a Lincoln commercial could find local dealers, customize their dream cars, view Lincoln luxury lifestyle videos, and more.
Mattel – Viewers of a Barbie TV commercial could take Barbie polls, play Barbie dress-up games, view Barbie documentary videos, and more.
Yahoo! is working with Connected TV distribution partners including Broadcom Corporation, D-Link, Haier, MediaTek, Sony and Toshiba to enable the broadcast interactivity pilot on their devices this year.
Today the Yahoo! Connected TV experience centers around a collection of more than 100 easy-to-use TV apps, providing deep content designed to complement TV viewing. TV apps run the gamut from social networking to music, games, news, weather, finance, and shopping, and provide access to more than 50,000 movies and TV shows on demand.
Traditional media and entertainment companies are developing some of the most compelling new TV apps available on Yahoo! Connected TV. These companies include CNBC, a recognized world leader in business news; Clear Channel Radio, a leading radio company; NBC, a leading television network; QVC, one of the largest multimedia retailers in the world; and mgMedia, developer of technology for multi-device, worldwide movies on demand distribution.