We’ve been so busy at our day job, we’ve barely had time to breathe, let alone blog. But we saw some good news tonight when we were checking QVC.com.
There was a press release that said QVC Japan resumed broadcasting on a 24-hour live basis Wednesday at 10 a.m., local time.
In addition, QVC has pledged $1.3 million to support disaster relief, and has mobilized its operations globally to facilitate customer and employee donations.
“I would like to express our deepest sympathy to those people involved in the disaster,” QVC Japan CEO Chris Horobin said in a canned statement. “Having witnessed so many people’s energy, passion and bravery in response to the tragedy, I am confident that Japan will recover soon.”
Globally, QVC has now pledged a total of $1.3 million, including a $100,000 donation already made to the American Red Cross in the hours following the disaster March 11.
QVC Japan is exploring nonprofit organizations to receive these contributions to support the disaster relief efforts, according to the press release.
In addition, the first hour of QVC Japan programming was devoted to disaster relief, with certain proceeds generated from its sales made between 10 a.m. and 11 a.m., local time, pledged to the Japanese Red Cross. This contribution is in addition to the $1.3 million company pledge.
QVC is also encouraging employees and customers to support the Red Cross. QVC in the United States, United Kingdom, Germany and Italy has promoted Red Cross donation efforts on air, via company websites, and through social media outreach.
“Our hearts go out to the millions of people who were impacted by the major earthquake and tsunami that struck Japan,” QVC president and CEO Mike George said in his statement. “As a global company, we are committed to supporting the disaster relief efforts.”
QVC Japan has headquarter offices, studios and a customer-contact center in Makuhari, Chiba and a distribution center in Sakura, Chiba.