Posts Tagged ‘HSN’

HSN To Sell Goods Placed In Lifetime Flick

January 19, 2017

Here’s a new one.

HSN and A+E Networks, parent of Lifetime, on Wednesday unveiled “a co-branded retail partnership” for the women’s channel’s upcoming original movie, “Beaches,” which debuts Jan. 21.

This brand integration will showcase the HSN home products in the film and “drive consumer engagement via a shoppable co-branded website (mylifetime.com/beaches),” according to the press release.

“HSN and A+E Networks are at the forefront of this ‘See Now, Buy Now’ non-traditional revenue approach by allowing viewers to shop items from the ‘Beaches’ movie in real-time,” the release said.

“This partnership with HSN shows that brand integrations can live organically outside of the traditional product-placement model that we have all become familiar with,” Peter Olsen, executive vice president of ad sales at A+E Networks, said in a canned statement.

“By extending the collaboration outside of the film and allowing viewers to purchase the products they see in ‘Beaches,’ we are establishing a new relationship with our viewers that keeps the film’s content top of mind throughout the viewing experience and beyond.”

Our buddy, HSN President Bill Brand, also chimed in.

“HSN is thrilled to partner with A+E Networks’ Lifetime to integrate our product assortment into the ‘Beaches’ film and create an innovative approach to shopping,” Brand said.

“Extending the HSN experience to the Lifetime world is a key part of our distributed commerce strategy. These added access points allow customers to shop the collection as they watch the film, providing an unrivaled retail experience.”

During the “Beaches” premiere, viewers will be reminded to visit mylifetime.com/beaches to shop looks from the film.

Then, beginning Jan. 23 during the on-demand viewing experience on the ‘Beaches’ S movie website (mylifetime.com/movies/beaches) users will be encouraged to click through and purchase the HSN home products featured in the beach house.

‘Beaches’ will take over HSN’s “At Home” show Jan. 20, as well.

Here’s the boilerplate on the movie:

Featuring Tony Award winner Idina Menzel (Frozen) and NAACP Image Award winner Nia Long (The Best Man Holiday) as lifelong best friends, ‘Beaches’ is a contemporary remake that follows the serendipitous meeting of two young girls who embark on an unexpected and lifelong friendship.

HSN, Golden Door Spa Team Up On Line

January 18, 2017

HSN has partnered with a tony, Golden Door, to hawk not only beauty but culinary products from the Left Coast resort just north of San Diego, the home shopping network said Tuesday.

Well, we can’t afford to go there, so maybe this will be an alternative to those of us with empty wallets.

The spa’s COO and general manager, Kathy Van Ness will be live on HSN Jan. 23 and Jan. 26 “to transport viewers to their iconic spa, via an array of products,”
according to the press release.

The goodies include skincare products “sourced ingredients indigenous to Golden Door’s property such as Yuzu Face & Body Mist ($34.00), Golden Peel-A-Way Masque ($68.00) and Silk & Diamond Eye Cream ($88.00).”

http://www.hsn.com/shop/golden-door/15915?rid=4992&query=golden%20door&isSuggested=false

On the chow side, the array includes a three-pack of rice mixes featuring Hiroba Rice Medley with turmeric and whole clover ($32.95), a two-pack of Irresistible Ginger Cookies ($29.95), and a two-pack of Wildflower Honey ($29.95).

“Delivering unique solutions for our customers within the Health and Wellness space continues to be a priority for HSN and collaborating with Golden Door allows us to introduce an impressive assortment of high-quality products across the beauty and culinary categories,” HSN’s Chief Merchandising Officer Carmen Bauza said in a canned statement.

“From sumptuous beauty treatments and customizable fitness programs to farm-to-table cuisine and beyond, Golden Door is truly an unparalleled experience that we’re eager to share with our customers.”

The spa was founded in 1958.

“Golden Door is more than just a spa, and we are excited to be able to communicate this with guests beyond the golden doors,” Van Ness said in her canned statement.

“HSN is the perfect retailer to work with so everyone can now take home the Golden Door experience through our artisan food and skincare collections.”

Ex-Evine Host Sarah Anderson Comes To HSN

January 6, 2017

Several of our readers have pointed out that ex-Evine host Sarah Anderson is now at HSN.

She hasn’t been added to HSN’s host list on its website yet, but she has an HSN Facebook page and has posted a number of photos of her being on the air on the No. 2 home shopping network.

https://www.facebook.com/SarahAndersonOnHSN/

On another note, fans of Jennifer Flavin and her HSN line, Serious Skincare, should tune in to the Golden Globes this weekend. The three daughters she had with super action-star Sylvester Stallone will collectively be serving as Miss Golden Globe for the award ceremony.

Basically, Sophia, 20, Sistine, 18, and Scarlet, 14, will be handing out statues at the awards, which are bestowed by the Hollywood Foreign Press Association.

http://www.latimes.com/fashion/la-ig-wwd-miss-golden-globe-stallone-daughters-20170105-story.html

This ceremony is usually a lot more fun and raucous than other award shows, because alcohol is served to the stars as they await word of who won and who lost.

Dave King’s Wedding, Daniel Green Back, Gorga Out In Montclair

January 5, 2017

A bit of brief home shopping catch-up, since we’re under the weather and have to get some rest.

Former QVC host and actor Dave King kicked off the New Year by tying the knot with his lady love, Jenny Repko, in Manhattan Beach in Cali. Congrats to all.

Former Evine host Daniel Green, who left the network last year to break out as a chef and to hawk pots in infomercials, has turned up on the No. 3 home shopping channel again. We don’t know what that’s about, but it looks like the dashing Brit is back with “The Sizzle.”

https://www.facebook.com/DanielGreenEvine/?hc_ref=PAGES_TIMELINE&fref=nf

And finally, Melissa Gorga of “The Real Housewives of New Jersey” fame, has apparently closed the shop she had opened in our town, Montclair, N.J. Our talented colleague at our day job, Joan Verdon, broke the story.

http://www.northjersey.com/story/money/2017/01/03/real-housewives-retail-plot-twist—envy-closed/96113256/

What’s the home shopping connection? Gorga is one of the many women from the Bravo “Housewives” franchises to do a jewelry line. Her’s was for HSN.

HSN’s Official Word On NASCAR’s Danica Patrick

January 5, 2017

We previously blogged about NASCAR driver Danica Patrick coming to HSN, and the home shopping network finally put out a press release on it.

NASCAR Superstar Danica Patrick Kicks Athleisure Into High Gear With New Warrior by Danica Patrick for HSN

NASCAR Superstar Danica Patrick Will Lead the Pack With Edgy, New Athleisure Collection That Reflects Her Strong, Confident Approach to Life

ST. PETERSBURG, Fla., Jan. 04, 2017 (GLOBE NEWSWIRE) — Entertainment and lifestyle retailer HSN is gearing up to launch Warrior by Danica Patrick, a functional, yet highly fashionable and edgy athleisure line created by the professional race car driver, model and advertising spokeswoman, on January 4th.

While she’s used to a fast-paced lifestyle on the track, Danica enjoys a fashionable and fit way of life, off the track. Her first-ever apparel collection, created in partnership with HSN and G-III Apparel Group, reflects her strong, confident, and health-conscious approach to her daily life. What could be considered the foundation of every woman’s closet, the line consists of leggings, hoody jackets, easy tees, sports bras and more, that allow women to show off their cool sense of style without compromising on fashion or comfort.

“I’ve been interested in fashion and clothes since I was a little girl,” said Patrick. “And for the last 10 years I’ve dreamed about having my own clothing line, but I was waiting for the perfect situation with the perfect partner. When HSN and G-III came along, I knew it was the right time. It’s been exciting seeing the Warrior line come together. We’ve created what I believe is really the perfect athleisure collection that transitions through your day, no matter what you’re doing.”

A hybrid of athleisure and true performance wear, Danica’s goal was to create a line of chic sportswear. To achieve this goal, G-III signed an exclusive license with Danica to design and produce the Warrior by Danica Patrick line. The active, on-the-go styles focus on detail and shape, ensuring that every piece not only looks and feels great, but maximizes function.

“Danica is a visionary who is constantly pushing boundaries and doing the unexpected. Working with her to create Warrior by Danica Patrick for HSN showed us just how committed she is to breaking the mold,” noted Vanessa Dusold, SVP, Apparel & Accessories, HSN. “Danica’s dedication transcends racing to fashion and style, and we were so thrilled to tap her creative mind to create this dynamic collection of athleisure wear.”

NASCAR’S Danica Patrick, Kim Kimble Coming to HSN

December 28, 2016

Brace yourself: More celebs are coming to HSN.

We were watching early Wednesday morning and saw a promo saying that NASCAR driver Danica Patrick is debuting a line of athleisure apparel, called Warrior, to the No. 2 home shopping channel. The collection premieres Jan. 4.

http://www.hsn.com/shop/warrior-by-danica-patrick/15984

And on Tuesday, HSN put out a press release announcing that Kim Kimble, a Hollywood celebrity hairdresser, is launching a product line on Thursday and Friday.

http://www.hsn.com/shop/kim-kimble/14727?rid=4813&query=Kim%20Kimble&isSuggested=false

Of course, HSN buried the lede in its press release: Kimble is featured in the WE tv’s shoe “LA Hair.”

“I’m a true believer that ‘Style and Healthy Hair Should Co-Exist,’ so that is why I created the product line,” she said in a canned statement.

“The Kim Kimble Silk Hair Collection is designed to strengthen and create gorgeous silky hair for every hair type and hair texture. I’m truly excited to be working with HSN on the launch of my new product line, which allows me to to share my expertise and knowledge of working on celebrity hair with the world, so now everyone can experience great hair.”

“Kim will first introduce her new Silk product line, featuring a trio of intense moisturizing products infused with an herbal melange and botanical oils that penetrate deep into the hair cuticles and scalp to revive dry, frazzled hair,” according to the press release.

The collection also includes the Silk Vapor Iron, a “flat iron with a vapor-infusing ability that allows you to straighten while protecting & infusing the hair with vitamin-rich Argan Oil (4 oz. product included), as well as luxurious hair maintenance products, silk pillowcase, silk-covered hair rollers, and silk slumber caps.”

Kimble will return to HSN this spring to share products from her Bounce Back Curl Collection, which include items for curly hair.

Yeah, something for us!

The fifth season of “LA Hair” bows Jan. 5.

HSN To Host Product Search At CES

December 20, 2016

When we worked for a trade publication that covered the cable TV industry, for several years every January we attended the Consumer Electronics Show in Las Vegas. We dreaded it.

You need a Segway to traverse the huge convention center in Vegas, the press room was stuffed to the gills with ink-stained wretches, and your hotel was usually a million miles away from the action, in a town where 200,000 attendees are all trying to catch cabs.

So we read with glee on Monday HSN’s press release about it hosting an event t the show, which we no longer attend.

The No. 2 home shopping network said it was “tapping into the incredible network of entrepreneurs that attend CES in Las Vegas each year,” partnering with Flex, “the Sketch-to-Scale solutions provider that designs and builds intelligent products for a connected world,” to host a search allowing entrepreneurs to present their products and develop a manufacturing partnership with Flex.

Building on its existing American Dreams initiative, HSN is organizing a judging session to identify new consumer products that surface every year at CES, for subsequent introduction to HSN’s national audience.

“With HSN’s American Dreams, we have built an incredibly successful platform for entrepreneurs to launch their products, while telling their stories and connecting with customers directly across our TV, digital and mobile channels,” HSN President Bill Brand said in a canned statement.

“We are looking forward to leveraging the incredible network of entrepreneurs that attend CES each year to uncover innovative, new tech brands and introduce them to HSN.”

The panel will review the entrepreneurs from scores of entries submitted in the weeks leading up to CES 2017. Each entrepreneur will have five minutes to showcase his or her products during a two-hour block before a panel of retail, design, manufacturing and consumer technology executives.

In addition to Brand, the judging panel will include: Randi Zuckerberg, Angel Investor, author and host of Dot Complicated on SiriusXM; Mike Dennison, president, Consumer Technologies Group, Flex; Steven Heintz, vice president of design and engineering, Flex; Ryan Ross, HSN’s executive vice resident of marketing and digital commerce; Adam Freeman, host of HSN’s “The Monday Night Show with Adam Freeman; Dara Trujillo, HSN’s vice president of new business merchandising and development; and several other HSN execs.

CES 2017 exhibitors and the public are invited to present their product to the judges Jan. 6.

Entrepreneurs interested in presenting their product can email AmericanDreams@hsn.com to pre-register. The event will take place from 6 p.m. to 8 p.m. at The Venetian Hotel, Bellini 2006 Ballroom, 3355 S Las Vegas Blvd., Las Vegas.

HSN Opens Its Doors For Golden Door Spa

November 30, 2016

Just what we all need: Another skincare line on a home shopping network. We jest.

But we are getting one, with The Los Angeles Times reporting that the Golden Door spa is debuting its own products on HSN in January.

http://www.latimes.com/fashion/la-ig-wwd-golden-door-spar-skincare-hsn-20161129-story.html

The Times describes the Golden Door Luxury Resort & Spa as “the famed Escondido, Calif.-based mind and body retreat … The business hosts about 40 people per week on its 600-acre property who then focus on exercise, nutrition and spa treatments. Both Golden Door’s natural beauty products and artisanal food products will be sold on the network.”

The line will include Soothing Cleansing Foam, Bamboo Face Scrub, Moisture Rich Serum, Golden Peel-A-Way Mask and Daily Renewal Treatment on the network, as well as Hydrating Cleansing Milk, Soothing Toner, Hydrating Moisturizer, Yuzu Body Oil and other products online.

HSN Appoints Chief Financial Officer

November 29, 2016

HSN Inc. has hired an Elizabeth Arden Inc. and Procter & Gamble veteran, Rod Little, as its chief financial officer.

He will join the company Jan. 3, reporting to CEO Mindy Grossman. Little succeeds Judy Schmeling, who was named president of HSNi operating division Cornerstone Brands in August, in addition to her continuing role as COO of HSN Inc.

Schmeling will work closely with Little “to ensure a seamless transition,” according to the press release Monday.

Little’a resume includes stints as CFO for Elizabeth Arden as well as a variety of leadership positions with Procter & Gamble.

“Rod is an accomplished finance executive with significant public company and operational expertise in the consumer products industry,” Grossman said in a canned statement.

“We are absolutely thrilled to have someone with his background and proven experience join the HSNi leadership team. Rod is a focused, strategic and creative thinker — known as a motivator and collaborator. He has the unique combination of being both bold and thoughtful in thinking and action, and I look forward to working with him as we deliver long-term growth for the company.”

Little will oversee all financial management, including accounting, financial planning and analysis, internal audit, treasury, tax, investor relations and media affiliate relations.

“HSNi is a leader in direct to consumer retail, and I look forward to joining the talented executive team across its HSN and Cornerstone operating segments,” Little said in his canned statement, kissing up to his new employer.

“These are both exciting and challenging times in the retail industry, which present real opportunities for a company like HSNi, with strength in digital and e-commerce and its focus on delivering innovative, differentiated retail experiences. It’s clear to me that HSNi is committed to harnessing the power of its unique platform to maximize performance and profitability.”

Most recently, Little served as executive vice president and CFO of Elizabeth Arden, Inc., “where he was instrumental in a turnaround that restored revenue growth and profitability, ultimately resulting in that public company’s sale to Revlon Inc.,” according to the press release.

Prior to that, Little served as CFO for Procter & Gamble’s multi-billion dollar global salon professional division.

“While at P&G, he was hand-picked by the CFO and President to oversee the turnaround of the multi-billion dollar global salon business,” the press release said.

“He played a broad role, leading a finance team of professionals in more than 20 countries where he had end-to-end responsibility for strategy development, business planning, financial reporting, and product development through to sales and cash collection.”

Little holds a B.S. in Management from the U.S. Air Force Academy in Colorado Springs, Colo., and an MBA from the University of Pittsburgh.

Jewelry Designer Margo Manhattan Moves To HSN From Evine

November 26, 2016

Jewelry-designer-to-the-stars Margo Manhattan for a brief time did a gorgeous collection for Evine.

The pieces were lovely, chunky sterling silver. But it appeared to us to be a one-shot deal.

Manhattan posted on Facebook this week that she was shuttering her store in the Big Apple and going in a new direction — namely south to HSN.

“It’s Official!” the blonde beauty wrote.

“My beloved shop on Madison Ave & 88th street, has brought us into the wonderful world of TV. We are closing the store on December 19th 2016 to jump into a fabulous new direction. Stay tuned! #Blessed HSN.”

Manhattan has designed jewelry that celebs such as Beyonce have worn, in a video and whatnot.

Meanwhile, she’s having a closing sale at her retail store.

Can’t want to see what she brings to HSN next year.