We’re watching it now, and illusionist Criss Angel is doing his thing, performing and hawking a magic kit with Callie Northagen.
HSN has transported a host of its hosts — Colleen Lopez, Bill Green, Chris Scanlon, etc. — to Sin City, and its celebrity vendors, like Wolfgang Puck, Jennifer Flavin Stallone to do shows in front of a studio audience. There were 25 celebs doing presentations, and the vibe was fun.
HSN also set up booths in Vegas with its jewelry, apparel, etc. The home shopping network at about 8 p.m. went to a shot of Jean Queen Diane Gilman in her booth, where we saw HSN CEO Mindy Grossman, live and in the flesh.
Lopez gave a shout-out to Grossman as a woman of style (that should ensure a raise, Colleen).
We know that QVC often goes on location, to Italy and Arizona, for example. But HSN’s Vegas event, with sets it built special for the gala and interacting with a live audience, was really creative programming for a home shopping network.