Archive for the ‘Gerard Yosca’ Category

Beleaguered Magazines Partner With HSN To Drive Circulation, And We Were Left Off The Guest List for Designer Isaac Mizrahi’s QVC Party

November 15, 2009

500944We’re a little late to the party on this one, but we think it’s worth noting. Lucky magazine is one of several magazines — including Allure, Glamour and Self — that has been partnering with HSN.

HSN and Lucky did a “Designer Capsule Collection” that got a three-page spread in the magazine’s November issue. The apparel, jewelry and handbag designers featured all had items being sold on HSN.

That group included Shoshanna Gruss, Rebecca Taylor, Tracy Reese, Gerard Yosca, Abbe Held, Rebecca Minkoff and Helen Ficalora.

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Shoshanna Dress for HSN

Why are fashion magazines partnering with HSN? Circulation and ad pages are down, leaving monthlies struggling. As part of its deals, HSN is selling inexpensive standalone subscriptions to the magazines, or packaging them as part of other product purchases. It’s a way for the magazines to add subscribers.

Speaking of parties, it looks like QVC left us off the guest list for the star-studded soiree in Manhattan for designer Isaac Mizrahi’s new collection for QVC. According to the New York Post’s Page Six Sunday, Ashley and Mary-Kate Olsen, Mary-Louise Parker, Mira Sorvino and Ann Heche were at the shindig.