Archive for the ‘Rich Greenfield’ Category

MTV Programming President Tony DiSanto Spins Like A Top To Defend ‘Jersey Shore’ in Hollywood Reporter Interview

December 10, 2009

The “Jersey Shore” shit storm doesn’t end.

For those who want to hear the president of programming at MTV, Italian American Tony DiSanto, offer his lame excuses for the show, here’s his spin in an interview with The Hollywood Reporter.

We ain’t buying it baby, but as Fox News says, you decide.

And for the first time ever, we think, we agree with Gawker’s take on the controversial show, which was shot in Seaside Heights, N.J. “Jersey Shore” has been accused of slurring Italian Americans, and Gawker says the program is a disaster from a ratings and advertising standpoint, with two sponsors already pulling their spots.

But contrarian Wall Street analyst Rich Greenfield of Pali Research sees the show as a winner for MTV and its parent Viacom.

“Jersey Shore” has cumed more than 12 million viewers since its debut a week ago, according to Greenfield.

He noted that NBC’s “The Today Show” did a three-minute segment on whether the show goes too far, and that Twitter has been buzzing about the reality show.

“MTV always seems to be at its strongest when when its programming is the most shocking or controversial,” Greenfield wrote in a report Thursday.

Yeah, like that great MTV-produced segment at the Super Bowl when Janet Jackson flashed a nipple. That went over real well with viewers and federal regulators.