We’re perusing the ShopHQ-iMedia Brands bankruptcy filings now.
If you want to take a look yourself, here is the link: https://cases.stretto.com/iMediaBrands.
We just started, so here is how far we’ve gotten.
ShopHQ has between 1,000 and 5,000 creditors, according to a court filing. The company said it has $272.6 million in assets and debts of $373.7 million. And we thought our credit card debt was worrisome!
The company’s biggest equity holders are Cede & Co., which is based in Jersey City, New Jersey, and owns 84.75%, and Invicta of Hollywood, Florida, which owns 6.98%.
The list of the top 50 unsecured creditors — i.e. folks who aren’t likely to get paid — include a number of cable companies as well as ShopHQ vendors. The roster includes: McKenzie-Childs, $3.5 million; Sterling Apparel, $3.3 million; Isomers, $1.6 million; and Fabulous Furs, $982,000.
Jewelry vendor Michael Valitutti, who pulled his merchandise off the network after apparently not getting paid, is not on that particular list.
And here is what the home shopping networks’ chief transformation officer, James Alt, had to say in an affidavit.
“Prior to the commencement of these chapter 11 cases, the debtors faced substantial macro challenges due to a confluence of factors driven primarily by post-pandemic changes in the spending behavior of consumers, inflationary pressures on goods and labor, high content distribution costs, and continued erosion in household subscribers in the U.S. cable and television market,” Alt said.
“This combination of factors, together with reduced availability under the debtors’ prepetition asset-based lending facility beginning in December 2022, have caused the debtors to face substantial business challenges described more fully below,” he said.
He goes on the describe the moves that ShopHQ made to shore up the company, to no avail. It defaulted on its loans. But Alt said ShopHQ is in talks with a potential buyer.
“The debtors, with the assistance of Lincoln, their investment banker, have neen actively seeking to develop strategic alternatives, including by soliciting bids for some or all of the debtors’ assets,” Alt said.
“The debtors are in fact actively engaged with a potential acquirer for their operations as a going concern. With the assistance of their advisers, the debtors are actively working to finalize that proposed transaction in the very near term. However, the debtors ultimately determined that commencing these chapter 11 cases would be a prudent step to facilitate these efforts by, among other things, allowing the debtors to obtain the ‘breathing spell’ as they work to finalize a value-maximizing transaction for their stakeholders.”
Alt also offered this description of ShopHQ’s woes. And it’s not a pretty picture.
He said that ShopHQ tried “to reach consumers within the growing “baby boomer” demographic in the hopes of driving their various e-commerce, digital, and brick and mortar retail revenue streams.”
In fiscal 2021, “after consecutive years of declining revenue, the company benefited from a growth in revenue as a result of the COVID-19 pandemic, which led to an increase in home shopping activity,” according to Alt.
“Over the past two years, however, the debtors believe that inflationary pressures have altered consumer behaviors and reduced discretionary at home spending,” he said.
“Reduced revenues resulted in significant financial losses in the debtors’ entertainment business segment, which typically accounts for the company’s largest revenue stream. The company suffered an operating loss of $41.4 million for the entertainment segment for the nine months ending Sept. 30, 2022, compared to an $11.6 million operating loss during the same time period in the debtors have continued to experience significant sales declines into 2023 on a year-over-year basis which have reduced receipts and, by extension, operating cash flow.”
Alt added, “As the debtors’ operating position has deteriorated, the debtors have received several notices of default in connection with key vendor agreements and leases, and several related litigation proceedings have been commenced against the debtors.”
Mmmmmmmmmmmmmmm, wonder who this potential buyer is.