HSN will offer its HSN Shop by Remote app on select 2010 Samsung HDTVs, Blu-ray players and Home Theater Systems through the upgraded Internet@TV – Content Service, officials said Friday.
The HSN Shop by Remote app will allow viewers to access live streaming HSN video and make purchases using their remote controls.
“We think TV is more than just for viewing your favorite programs. We’re committed to enriching in-home entertainment, and transforming television viewing into an interactive experience,” John Revie, senior vice president of Visual Display Marketing for Samsung Electronics America, said in a prepared statement. “Together with HSN, we’re excited to offer consumers the ability to interact with the HSN application thru their TV remote.”
Samsung’s upgraded Internet@TV feature includes Samsung Apps, providing consumers with an expanded, easy to navigate selection of content and applications from services that span video, information, lifestyle, games, and sports.
The HSN app will be included in the first group of TV apps that will be available on Samsung Apps this spring free of charge to consumers. Premium apps will be available for purchase via Samsung Apps’ transactional interface this summer.
“As the original TV retailer, HSN has been at the forefront of interactive television and transactional innovation for decades. This latest partnership with Samsung will continue our tradition of developing new ways to engage consumers by allowing us to reach an audience that does not otherwise have access to our Shop By Remote service,” John McDevitt, HSN’s vice president of Advanced Services, said in a prepared statement.
Samsung viewers will require a broadband connection to access Internet@TV including the HSN app. The full-screen app will appear with the following categories listed for browsing:
Current On Air Item – Product detail of the item currently airing live on HSN.
Today’s Special – Available at an exclusive special retail price for the day.
Deal of the Day – A must-have item that has never been discounted before will be unveiled daily at a special rate.
Last 15 Items Aired – Customers can go back and browse a list of the last 15 products on air.
Cablevision Systems Corp. and Comcast have rolled HSN By Remote on theis systems.