Archive for the ‘The Philadelphia Inquirer’ Category

QVC PR Department Lands Two Puff Pieces On Vendors In Philly Inquirer

April 4, 2010

Looks like QVC has a special “in” at The Philadelphia Inquirer. Within the span of a few days, the paper has done two features — or what in the newsroom are usually called “puff pieces,” or worse — on two QVC vendors.

Sunday there’s a lengthy story on QVC’s Topsy Turvy tomato planters and their “folksy inventor,” Bill Felknor.

It’s just like it sounds, folks. The hanging tomatoes grow from the bottom of planters that have soil in them, and you water them from the top.

But this Friday, The Inquirer did a feature on QVC’s resident inventor, Lori Greiner.

The Inquirer says that Felknor’s upside-down tomatoes are top sellers, and the story has a news hook.

Four new Topsy Turvy planters are coming out this year, “including ones for strawberries and hot peppers. Later this year comes a Topsy ‘patio terrace,’ comprising six plastic plant-platforms on a stand,” The Inquirer said, proud of its scoop.

“Where will it end?” the once-venerable paper then asks.

When indeed.

One thing is clear: Someone in the QVC PR department woke up.

QVC Inventor-In-Residence Lori Greiner Gets Profiled By The Philadelphia Inquirer

April 3, 2010

QVC vendor Lori Greiner, who has 99 patents, was profiled by The Philadelphia Inquirer Friday.

Greiner, who comes up with inventions like purse organizers and antitarnish jewely cabinets, has taken in $350 million in sales with her brand, For Your Ease Only. She’s been in business for 13 years, and she has been on QVC for 10 years.

So far, Greiner has created 250 products.

The story isn’t really that revealing, but it does say that her top seller in West Chester, Pa., is one if her antitarnish jewelry cabinets, with 300,000 gone so far.

News Flash: Philadelphia Inquirer Discovers That QVC Sells More Than Cubic Zirconia

February 14, 2010

The Philadelphia Inquirer Sunday broke the big scoop that high-end designers have made their way to QVC because of its “sales clout.” Yes, the consumer press finally got a clue.

We did a huge blog on that topic for Thanksgiving, and have written many other blogs about why big-name designers like Badgley Mischka, Vivienne Tam, Robert Lee Morris, Judith Ripka and Stephen Dweck — whose wares can be found at shops like Neiman Marcus — now have lines for QVC and HSN.

The story, by Inquirer fashion writer Elizabeth Wellington, is headlined “Fashion Fete’s Eyes on QVC: Sales Clout Turns Heads in New York.”

The story talks about QVC telecasting live from Fashion Week in Manhattan again this year, and how “the seller people used to go to for Grandma’s holiday sweater” is now “a major industry player” in the fashion world.

That’s because designers have discovered a rather simple fact, one that snobs who look down their nose at home shopping channels, have yet to grasp: You can make a hell of a lot more money selling thousands of items an hour on QVC than selling just a few costly items in a brick-and-mortar store.

The story quotes Doug Howe, QVC’s chief merchandising officer, as well as the QVC vendors celebrity makeup artist Mally Roncal and fashion designer Bradley Bayou.

Roncal told the Inquirer she once sold 20,000 eyeliners in eight minutes on QVC (we use her mascara).

Bayou is quoted as saying he was skeptical when QVC first approached him. He hopped on board.

“When you show couture, you sell maybe 10 to 20 pieces (a season), but when you show on QVC, you can sell 1,000 pieces in an hour,” Bayou told the Inquirer.

The newspaper also reported that QVC rival HSN, those sly pusses, will have a breakfast in New York to show off its new spring fashions in a couple of weeks.