Archive for the ‘Minneapolis Star Tribune’ Category

ShopNBC And CEO Keith Stewart Profiled By Hometown Paper The Star Tribune, Why Wasn’t Charla Rines Quoted?

March 31, 2010

ShopNBC CEO Keith Stewart, an apparent Yankee fan, as photographed by Richard Sennott of the Star Tribune

The Minneapolis Star Tribune did a goat-gagger of a profile this week on ShopNBC’s turnaround effort under former QVC executive Keith Stewart.

It’s a nice job by two staff writers, who describe Keith’s efforts to cut costs, diminish the number of returns and lower the average price of the No. 3 home shopping channel’s merchandise.

The Star Tribune notes that for the fourth quarter, as we reported, ShopNBC sales “were positive” for the first time in two years. But the company is still swimming in red ink, though it has decreased. The network posted a $42 million loss for the year.

Corporate Keith Stewart

What the Star Tribune doesn’t mention is that ShopNBC viewers are still steamed that the network let veteran host Charla Rines go in January. So far we’ve gotten about 80 comments denouncing ShopNBC for canning the mouthy host.

Not for nuthin, as we’d say in Jersey, but Stewart is pictured in the Star Tribune wearing what appears to us to be a New York Yankees cap and Yankee pinstripes. It’s a considerably more macho photo than his corporate shots, not that there’s anything wrong with that.

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