Mitch Goldstein, QVC's new general manager of on-air
QVC has hired Mitch Goldstein as general manager of on-air, the home shopping network said Tuesday.
In this newly created role, with its awkward title, Goldstein is responsible for integrating QVC’s merchandising strategies with its live programming.
Goldstein brings more than 20 years of concept development and programming leadership experience to QVC, with an extensive focus in production, acquisition, budgeting and management.
“Throughout his career, Goldstein has been presented with 25 Emmy awards and three Telly awards,” according to a line tucked at the very end of the press release. PR People, move that up! Don’t bury the lede.
Prior to joining QVC, he managed his own company, Zachary/Blair Productions, where he specialized in multiplatform programming and the integration of new technologies for a broad spectrum of clients, including Ford Motor Co., Nike, Viacom and McDonald’s.
“We’re thrilled to welcome Mitch to QVC. His industry background and proven track record of experience will play an integral role as we continue to expand upon our current platforms, as well as look for new opportunities for future growth,” said Angie Simmons, QVC’s executive vice president of multichannel platforms, to whom Goldstein reports.
Prior to Zachary/Blair Productions, Goldstein spent six years on staff at MTV Networks, most recently serving as vice president of production development and specials. In this role, he was responsible for overseeing production department event coverage, movie specials, music series, weekend programming, large-scale productions and video and reality-based television shows.
Goldstein also has previous experience working as a producer and director for CBS Sports and NBC Sports, covering the 1992, 1994 and 1996 Olympic Games.