Archive for the ‘Publications’ Category

HSN, Lucky Magazine Reunite To Debut New Designer Capsule Collection

October 14, 2010

HSN and Lucky magazine are teaming up to present a new one-of-a-kind capsule collection with three fashion designers.

The exclusive collection consists of limited-edition clothing, shoes, handbags and accessories created by LP by Linea Pelle, Thread by Thread Social, and Matt Bernson Special Project, and will be available during a four-hour live television special on HSN next Tuesday. The three designers will appear alongside host and Lucky editor Elise Loehnen.

“HSN’s has transformed its fashion business with the addition of exclusive new collections from some of the world’s top designers,” Lynne Ronon, HSN’s executive vice president of merchandising, said in a canned statenent. “Our partnership with Lucky has been a key component of that transformation as we work together to introduce exciting new fashion discoveries to our customers from some of the industry’s brightest stars.”

“The capsule collections capture the flair and aesthetic of each designer and are available at accessible prices,” HSN crowed in its press release Thursday.

Lucky got its canned quote in, too.

“Because it’s been a great partnership between Lucky and HSN and such a meaningful arena for designers to get exposure to a wider audience, this latest installment of the Designer Capsule Collection is filled with even more gorgeous clothing and accessories,” Lucky Editor-in-Chief Brandon Holley said. “It’s a thrill to have such talented designers on board and we expect that the collection will sell out quickly.”

Items from the premiere capsule collections include:

Linea Pelle: two leather belts in two-to-three colorways per style, one zip-top wallet (could double as a clutch) in six color options; and three roomy leather bags in three color options each.

Thread by Thread Social: Five day-to-night dresses offered in three-to-five color options; one sweater with oversized satin bow offered in fourcolorways; and one pair of slim-fitting charmeuse pants.

Matt Bernson: two different styles of clogs in two-to-three colorways each; one ballet flat with cap toe in five color options; two different fold-over booties in two-to-three colorways each; and one flat, rugged boot with faux fur lining in two colorways.

Shoppers can get a sneak peek at the collection during a special preview sale going on now by logging onto http://www.hsn.com/luckyshops.

In addition, shoppers can text “Lucky” to HSNtv (47688) for a coupon for free shipping & handling on one item of their choice.

Lucky readers can view the collection in the magazine’s November issue before it goes on sale live on HSN on Oct. 19 and also at the annual Lucky Shops event in New York City on Nov. 4 to 6.

Priscilla Presley The Newest ‘I-Design-My-Own-Jewelry-Line’ Celebrity To Come To QVC

August 7, 2010

Priscilla Presley

Priscilla Presley is the latest celebrity to bring a jewelry line to QVC.

She will be launching her Priscilla Presley Jewelry Collection at 9 a.m. Monday.
Here’s the company line on Presley from QVC:

Priscilla Presley first captured our hearts as the first lady of rock ‘n’ roll. Through the years, she has been fearless in building her own legacy through her talents as an actress, executive, mother, and style icon. Her unmistakable personal style of rock-meets-red-carpet glamour has won her admiration from audiences across the globe.

Join Priscilla as she shares with you a spectacular collection of fashion jewelry inspired by personal stories and experiences from her extraordinary life. And tune-in as she shares favorite tips for accessorizing and shows you how to add a little unconventionality and exquisite beauty to your day-to-day. Accentuate the boldness and splendor you possess, when you shop Priscilla Presley Jewelry Collection on QVC.

Presley told the Philadelphia Daily News that she is fully involved with her line and designs the pieces herself. That’s what they all say!

The day after Presley’s debut, Jerry Seinfeld’s ex-Shoshanna Gruss will debut her fashion custom jewely line on QVC.

And guess who Gruss is teaming up with? Judith Ripka, according to Women’s Wear Daily.

They are dear friends, and Gruss has appeared in Ripka’s ads for her jewelry.

InStyle Spotlight’s ‘So You Think You Can Dance’ Host Cat Deeley’s QVC Bracelet: We Can’t Find The Line

May 1, 2010

Two QVC items made the cut and are featured in the May issue of InStyle magazine, which has Scarlett Johansson on the cover.

First, “So You Think You Can Dance” host Cat Deeley is shown wearing a Cat Deeley Vintage for QVC bracelet. We didn’t even know she had a QVC line. In fact, we didn’t even know who she is, since we don’t watch “So You Think You Can Dance.”

Maybe the line hasn’t launched yet, because we couldn’t find it on QVC’s website.

Then in a story on how to organize your fridge, Lori Greiner’s Fresh Life containers are featured.

Will Tori Spelling Be The New Oprah? She Has A Daytime Talk Show In the Works

April 21, 2010

Tori and Dean, Courtesy of Oxygen

My mother and sister are big fans of actress/HSN vendor Tori Spelling, and we were talking about her over lunch Tuesday. Spelling was just back on HSN last week.

My mom was saying that Oxygen had just run a day-long marathon of Spelling’s reality show, “Tori & Dean: Home Sweet Hollywood,” and what a great interior designer the thin blonde is. Mom also talked about how emotional Spelling is, often bursting into tears.

During the course of this conversation, we was wondering how “Beverly Hills 90201” alum has the time to do all she does, namely creating fashion jewelry for HSN, doing a reality show, decorating and furnishing a home, writing books, acting, and raising kids.

Now less than 24 hours later, we hear that Spelling, the daughter of the late TV producer Aaron Spelling, is looking for yet another gig: a daytime talk show for ABC.

The Los Angeles Times broke the news and reports Wednesday that the show would pair Spelling with a male co-host. Spelling’s show would angle to be a replacement for the slot left open when Oprah Winfrey’s syndicated program goes off the air next fall.

Let’s see what happens.

QVC PR Department Lands Two Puff Pieces On Vendors In Philly Inquirer

April 4, 2010

Looks like QVC has a special “in” at The Philadelphia Inquirer. Within the span of a few days, the paper has done two features — or what in the newsroom are usually called “puff pieces,” or worse — on two QVC vendors.

Sunday there’s a lengthy story on QVC’s Topsy Turvy tomato planters and their “folksy inventor,” Bill Felknor.

It’s just like it sounds, folks. The hanging tomatoes grow from the bottom of planters that have soil in them, and you water them from the top.

But this Friday, The Inquirer did a feature on QVC’s resident inventor, Lori Greiner.

The Inquirer says that Felknor’s upside-down tomatoes are top sellers, and the story has a news hook.

Four new Topsy Turvy planters are coming out this year, “including ones for strawberries and hot peppers. Later this year comes a Topsy ‘patio terrace,’ comprising six plastic plant-platforms on a stand,” The Inquirer said, proud of its scoop.

“Where will it end?” the once-venerable paper then asks.

When indeed.

One thing is clear: Someone in the QVC PR department woke up.

Designer Isaac Mizrahi Criticized By Talmudic Law ‘Experts’ Rush & Molloy, Tabloid Gossip Columnists, For Appearing On QVC On Passover

April 4, 2010

We recently dinged designer Isaac Mizrahi for the uninspired apparel and accessory line that he’s created for QVC. Sunday curly-topped Mizrahi took another shot, in the Rush & Molloy gossip column in the New York Daily News.

The column took Mizrahi to task for violating a Jewish holiday.

“So why was designer Isaac Mizrahi, who spent eight years at Yeshiva Flatbush, hawking his wares on QVC on the first night of Passover?” the gossip column asks.

How about this, gossip mongers George Rush and Joanna Molloy: Since when did you become the arbiters of Judaic religious law? We could be wrong, but we doubt any of you ever attended yeshiva or studied the Talmud.

Here’s some Easter advice for you two, straight from the Bible: Let he who is without sin cast the first stone.

QVC Inventor-In-Residence Lori Greiner Gets Profiled By The Philadelphia Inquirer

April 3, 2010

QVC vendor Lori Greiner, who has 99 patents, was profiled by The Philadelphia Inquirer Friday.

Greiner, who comes up with inventions like purse organizers and antitarnish jewely cabinets, has taken in $350 million in sales with her brand, For Your Ease Only. She’s been in business for 13 years, and she has been on QVC for 10 years.

So far, Greiner has created 250 products.

The story isn’t really that revealing, but it does say that her top seller in West Chester, Pa., is one if her antitarnish jewelry cabinets, with 300,000 gone so far.

ShopNBC And CEO Keith Stewart Profiled By Hometown Paper The Star Tribune, Why Wasn’t Charla Rines Quoted?

March 31, 2010

ShopNBC CEO Keith Stewart, an apparent Yankee fan, as photographed by Richard Sennott of the Star Tribune

The Minneapolis Star Tribune did a goat-gagger of a profile this week on ShopNBC’s turnaround effort under former QVC executive Keith Stewart.

It’s a nice job by two staff writers, who describe Keith’s efforts to cut costs, diminish the number of returns and lower the average price of the No. 3 home shopping channel’s merchandise.

The Star Tribune notes that for the fourth quarter, as we reported, ShopNBC sales “were positive” for the first time in two years. But the company is still swimming in red ink, though it has decreased. The network posted a $42 million loss for the year.

Corporate Keith Stewart

What the Star Tribune doesn’t mention is that ShopNBC viewers are still steamed that the network let veteran host Charla Rines go in January. So far we’ve gotten about 80 comments denouncing ShopNBC for canning the mouthy host.

Not for nuthin, as we’d say in Jersey, but Stewart is pictured in the Star Tribune wearing what appears to us to be a New York Yankees cap and Yankee pinstripes. It’s a considerably more macho photo than his corporate shots, not that there’s anything wrong with that.

InStyle Magazine Gives Us A Peek Into Celebrity Stylist, And QVC Vendor, Rachel Zoe’s Jewel Box

March 28, 2010

The April issue of InStyle magazine has a feature on celebrity stylist Rachel Zoe, which talks about her designs for QVC as well as her personal collection of bling.

The article is part of the magazine’s monthly “My Jewel Box” series, which we never miss, and it’s headlined “I Dream of Jewelry.” It’s pretty expansive, three pages as well as a full-page photo of Jersey girl Zoe decked out in her jewels. She’s got it all piled on, she is no minimalist, and one fo the pearl necklaces she’s wearing is from Bulgari. It was a gift from her husband to celebrate the 15th anniversary of their first date.

Zoe is also wearing huge hoop earrings with big white and green stones. We can’t believe that they’re real emeralds and diamonds. It’s likely costume, since Zoe tells InStyle that she owns about 1,000 pieces of costume jewelry.

There are photos of two of Zoe’s QVC pieces in the story. One is a glass bead bib necklace that sells for $125, the other is a gold-plated bracelet with bars, also $130. We couldn’t find the bracelet on QVC’s Web site, so it may be sold out.

Zoe talks about layering jewelry, and admits to wearing about a dozen pieces a day. She started collecting jewelry when she was 11, she told InStyle, and her style icon is 1970s Elizabeth Taylor.

While Zoe often comes off a bit bitchy on her Bravo show, “The Rachel Zoe Project,” she comes across as very charming and passionate during her QVC appearances.

We love her big costume jewelry looks and clothes so far for QVC, which have included a gorgeous lambskin jacket.

The April InStyle issue has Gwen Stefani on the cover.

Who Wore This HSN Shawl On The Cover Of Vanity Fair?

March 18, 2010

Fashion designer Adrienne Landau, who we weren’t familiar with, is on HSN this week with her designs.

Her pieces are pretty classic, and Thursday morning she was showing off a silk fringed piano shawl, at $59, that she said a celebrity had worn on the cover of Vanity Fair.

Landau said that the star wore the print shawl as a pareo, or sarong.

Anyone know who it was?

One of Landau’s other items was a python-print trench coat, for $99.

Landau said that coat was modeled after a real python coat that she designed for a movie.