Archive for the ‘Stacey Schieffelin’ Category

HSN Vendor Stacey Schieffelin Drops The YBF Charm As ‘Homemade Millionaire’ Gestapo

November 20, 2010

We checked out “Homemade Millionaire,” the HSN/TLC production, last night. We’d give it a B-.

The show, hosted by Kelly Ripa, each week has three women entrepreneurs vying to have their product sold on HSN. In the first episode the items were a hair roller that heats up, a leather pony-tail holder and a cabinet to hold all your hair care gear, namely your hair dryer, flat iron, curling iron, etc.

The contestants had to take some blunt criticism from a focus group, sharp comments on their presentation by HSN folk, and a final going-over by a panel of four, which includes Ripa and an HSN vendor. Last night the vendor was Jennifer Stallone, of Serious Skincare fame.

Don't mess with Stacey Schieffelin

But the real surprise in this was Stacey Schieffelin, who sells the YBF Beauty line on HSN. That YBF stands for Your Best Friend.

On HSN, ex-model Schiefflelin’s gimmick is that she comes on-air with no makeup on and then uses her products to look gorgeous and glam (our mom swears by her eyebrow pencil). That takes lots of guts. We wouldn’t want to scare America by going on TV with no makeup. It’s bad enough that our loved ones have to see us like that!

But we digress. On HSN Schiefflelin is warm and fuzzy, just like your best friend. On “Homemade Millionaire” Schieffelin offered pretty tough love for the contestants. She was rough. She is one savvy, hard-nosed business woman (despite the fact that she once appeared in a Robert Palmer video).

Anyway, the cablinet for the hair-care tools won. Its inventor wanted to price it at $149, but the HSN honchos it would be have to be cheaper, $100 or less.

We agree. And we actually think it’s a great product.

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