Archive for November, 2016

HSN Opens Its Doors For Golden Door Spa

November 30, 2016

Just what we all need: Another skincare line on a home shopping network. We jest.

But we are getting one, with The Los Angeles Times reporting that the Golden Door spa is debuting its own products on HSN in January.

The Times describes the Golden Door Luxury Resort & Spa as “the famed Escondido, Calif.-based mind and body retreat … The business hosts about 40 people per week on its 600-acre property who then focus on exercise, nutrition and spa treatments. Both Golden Door’s natural beauty products and artisanal food products will be sold on the network.”

The line will include Soothing Cleansing Foam, Bamboo Face Scrub, Moisture Rich Serum, Golden Peel-A-Way Mask and Daily Renewal Treatment on the network, as well as Hydrating Cleansing Milk, Soothing Toner, Hydrating Moisturizer, Yuzu Body Oil and other products online.

HSN Appoints Chief Financial Officer

November 29, 2016

HSN Inc. has hired an Elizabeth Arden Inc. and Procter & Gamble veteran, Rod Little, as its chief financial officer.

He will join the company Jan. 3, reporting to CEO Mindy Grossman. Little succeeds Judy Schmeling, who was named president of HSNi operating division Cornerstone Brands in August, in addition to her continuing role as COO of HSN Inc.

Schmeling will work closely with Little “to ensure a seamless transition,” according to the press release Monday.

Little’a resume includes stints as CFO for Elizabeth Arden as well as a variety of leadership positions with Procter & Gamble.

“Rod is an accomplished finance executive with significant public company and operational expertise in the consumer products industry,” Grossman said in a canned statement.

“We are absolutely thrilled to have someone with his background and proven experience join the HSNi leadership team. Rod is a focused, strategic and creative thinker — known as a motivator and collaborator. He has the unique combination of being both bold and thoughtful in thinking and action, and I look forward to working with him as we deliver long-term growth for the company.”

Little will oversee all financial management, including accounting, financial planning and analysis, internal audit, treasury, tax, investor relations and media affiliate relations.

“HSNi is a leader in direct to consumer retail, and I look forward to joining the talented executive team across its HSN and Cornerstone operating segments,” Little said in his canned statement, kissing up to his new employer.

“These are both exciting and challenging times in the retail industry, which present real opportunities for a company like HSNi, with strength in digital and e-commerce and its focus on delivering innovative, differentiated retail experiences. It’s clear to me that HSNi is committed to harnessing the power of its unique platform to maximize performance and profitability.”

Most recently, Little served as executive vice president and CFO of Elizabeth Arden, Inc., “where he was instrumental in a turnaround that restored revenue growth and profitability, ultimately resulting in that public company’s sale to Revlon Inc.,” according to the press release.

Prior to that, Little served as CFO for Procter & Gamble’s multi-billion dollar global salon professional division.

“While at P&G, he was hand-picked by the CFO and President to oversee the turnaround of the multi-billion dollar global salon business,” the press release said.

“He played a broad role, leading a finance team of professionals in more than 20 countries where he had end-to-end responsibility for strategy development, business planning, financial reporting, and product development through to sales and cash collection.”

Little holds a B.S. in Management from the U.S. Air Force Academy in Colorado Springs, Colo., and an MBA from the University of Pittsburgh.

Jewelry Designer Margo Manhattan Moves To HSN From Evine

November 26, 2016

Jewelry-designer-to-the-stars Margo Manhattan for a brief time did a gorgeous collection for Evine.

The pieces were lovely, chunky sterling silver. But it appeared to us to be a one-shot deal.

Manhattan posted on Facebook this week that she was shuttering her store in the Big Apple and going in a new direction — namely south to HSN.

“It’s Official!” the blonde beauty wrote.

“My beloved shop on Madison Ave & 88th street, has brought us into the wonderful world of TV. We are closing the store on December 19th 2016 to jump into a fabulous new direction. Stay tuned! #Blessed HSN.”

Manhattan has designed jewelry that celebs such as Beyonce have worn, in a video and whatnot.

Meanwhile, she’s having a closing sale at her retail store.

Can’t want to see what she brings to HSN next year.

Evine Sales Drop 7 Percent In 3Q, To $152 Million

November 22, 2016

The hits keep coming to home shopping networks in the third quarter, and we don’t mean that in a good way.

Evine, the No. 3 channel, released its earnings on Tuesday, and its announcement “buried the lead,” as we say in journalism, about the sales drop. Net sales declined 7 percent, to $152 million.

The good news is that Evine stopped some of the flow of red ink during the quarter,

Its net loss was $3.9 million, a 25 percent improvement year-over-year, with adjusted EBITDA of a positive $2.5 million, a 1,400 percent improvement year-over-year. Gross profit as a percentage of sales increased 210 basis points to 36.6 percent compared to 34.5 percent in the third quarter of last year.

All the major home shopping networks took a beating in the third quarter, with QVC seeing its revenue dive 6 percent, to $1.3 billion, just a day after HSN reported that its sales had slid 3.5 percent, to $569.7 million.

The only one to have an upbeat report was Jewelry Television, which said that its third-quarter sales rose 10.6 percent.

“I’m pleased with our progress as we continue to improve profitability through a disciplined merchandising mix that prioritizes contribution margin,” Evine CEO Bob Rosenblatt said in a canned statement.

“For consecutive quarters, we have been expanding our gross margin rate, improving our cash position, lowering our net loss and improving our EPS by refining our mix of compelling merchandise, focusing on our most successful product categories, and engaging our valued customers via a personal shopping experience.”

Bob had quite a bit to say, actually.

“I am also proud of the progress we made this quarter toward our 2017 revenue growth strategy that centers on gathering a world-class team to help us cultivate our products, attract the right new customers based on their digital lifetime value, and create a culture that can drive sustainable revenue growth,” he went on.

“This progress includes filling out our executive management team with the recent hire of Lori Riley, SVP, Chief Human Resources Officer; launching new high quality beauty brands, like Sirot and CoverFx; launching new fixed programming blocks like Paula Deen on location in Savannah, Georgia, and attracting leading industry advisors to help us bring new brands, products and personalities to our business, as we have done with Tommy Hilfiger and Tommy Mottola.”

Wearable categories, which include Jewelry & Watches, Fashion & Accessories, and Beauty, posted strong revenue performance, and together rose 3 percent. The growth in wearables was offset by a 66 percent decline in the consumer electronics category.

Return rate for the quarter was 20.5 percent; an increase of 160 basis points year-over-year, driven by product mix shifts.

These results were primarily attributable to a 4 percent operating expense reduction of $2.7 million year-over-year, driven primarily by lower content distribution costs and decreased accrued incentive compensation, which were partially offset by higher expenses in marketing, and higher variable expenses resulting from increased credit costs and increased labor costs in customer solutions and fulfillment center.

EPS for the fiscal 2016 third quarter improved to ($0.06), which includes $600,000 in executive and management transition costs and $200,000 in distribution facility consolidation and technology upgrade costs. EPS for the fiscal 2015 third quarter was ($0.09), which included $800,000 in executive and management transition costs, $100,000 in costs associated with the implementation of the Shareholder Rights Plan, and $300,000 in distribution facility consolidation and technology upgrade costs.

The outlook for the rest of the year isn’t rosy. Evine said that it expects revenue in the fourth quarter to be negative low to mid-single digits on a year-over-year basis.

HSN Newbie Carole Hochman To Compete Against Old Brand On QVC

November 20, 2016

Here’s a more lucid take on sleepwear designer Carole Hochman and her venture with HSN than we had in our blog yesterday, and we have Shannon to thanks for the insight.

We wrote about HSN’s press release that announced that as part of the Naked and Comfortably You firms, QVC vet Hochman was launching a line on the No. 2 home shopping network next year. But QVC still sells various items of Carole Hochman apparel.

As it turns out apparently Hochman, like some other fashion designers, lost the legal right to use her own name as a brand. So the Hochman collection on QVC is not designed by her and has no association with her.

So her new HSN line will compete with her old company’s QVC line.

We guess when Hochman left her old company she didn’t have a non-compete clause, or at least not a lengthy one.

Carole Hochman Bringing Her Jammies To HSN From QVC?

November 19, 2016

What the hell? Is comfy sleepwear purveyor Carole Hochman making the ol’ switcheroo to HSN from QVC? Or is it a bit more complicated than that?

This week HSN announced it is partnering with designer Hochman, a veteran QVC vendor, and her company Comfortably You LLC to launch an exclusive sleepwear, lounge wear and intimates lifestyle collection on the No. 2 home shopping network on Jan. 26.

“Women today are looking for clothing that fits their lifestyles, yet provides a superior level of comfort,” Hochman, CEO and chief creative officer of Naked and CEO of Comfortably You, said in a canned statement.

“Our new collection offers women unmatched comfort and style with unique details, on-trend colors, and modern prints that set these pieces apart from the ordinary and expected. I’m thrilled to be partnering with HSN on the Comfortably You brand and in bringing consumers the choices, variety, and elevated sleepwear experience they desire with the comfort they deserve.”

Hochman’s company is a unit of Naked Brand Group Inc. According to HSN’s press release, Hochman left as chief creative officer of her eponymous firm Carole Hochman Design Group in 2013, so it appears to us that her old company is providing product for QVC, under her name.

But it’s the new company that she joined in 2014, Naked, that is working with HSN. still has a bio of Hochman.

Having spent years pioneering new directions in lingerie and sleepwear, Carole has mastered the art of anticipating trends and identifying opportunities in the market. As president and director of the Carole Hochman Design Group, she not only produces her own collection, but also fashions sleepwear lines for other esteemed brands.

Carole’s start in lingerie was by accident. While studying fashion design at Drexel University in Philadelphia, PA, she landed a job at Bergdorf Goodman. After learning the business, she went on to design her first sleepwear collection for Bonwit Teller. Later, Carole worked at a small, New York-based intimate apparel design firm, which was eventually renamed Carole Hochman Designs.

When the economy took a downward turn in the late 1980s, Carole seized the opportunity to create affordable, comfy-chic loungewear instead of high-end lingerie. Fifteen years later, Carole was known for her soft-cotton knitwear, and she began designing collections for several major fashion houses. She also made her debut on QVC and has enjoyed great success on the channel ever since.

Carole currently lives in Manhattan and loves spending time with her two children and four grandchildren.

The debut of HSN’s Comfortably You collection will feature eight sleepwear and casual wear styles including a robe set, night gown and T-shirt, and separates including a bralette, yoga pants and a jacket.

The line will feature a proprietary “caressa” fabric to “provide the ultimate soft feeling with easy garment care that drapes beautifully around any silhouette,” according to HSN’s press release.

“With over 30 years of design experience, Carole’s expertise within this category will lend itself well to our customers, who value and trust the knowledge of established industry leaders,” said Vanessa Dusold, HSN senior vice president of merchandising, apparel and accessories. “We’re pleased to introduce our customers to this exclusive new line of sleepwear, lounge wear and intimates.”

Marlo Thomas Joins Celeb Stampede To HSN

November 19, 2016

Eons ago, we loved watching Marlo Thomas on “That Girl.” We were so jealous of her straight hair, the exact opposite of our unruly, wild curls. But we cringed when she would whine “Oh Donald” to her squeeze, Donald Hollinger, on the show.

We haven’t thought much about her recently, until HSN sent out a press release saying that Thomas is the latest in a parade of celebs, particularly actresses, who have come to the home shopping world with apparel or makeup lines.

Thomas has a clothing and accessory collection, That Woman!, that will premiere on HSN on Jan. 19.

Marlo Thomas to Launch ‘That Woman’ Collection on HSN

“HSN has aligned seamlessly with my vision,” Thomas, daughter of comedian Danny Thomas and wife of ex-talk show host Phil Donahue, said in a canned statement.

“As I’ve grown from a girl to a woman, I’ve come to believe even stronger that our clothes should never narrowly define us, but free us to enjoy the adventure of fashion — a signature style that makes us feel vibrant and confident and look great, too. I’m so excited to share what I’ve learned over the years with HSN customers and women looking for feminine and sassy clothing options that work for all ages and body types.”

The 15-piece line will have items ranging in price from $39.90 for a heart choker, to $79.90 for a lace-up sweater, topping out at $169.90 for a perforated moto jacket.

“The collection boasts a variety of bold and neutral tones from hot pink to champagne, and for each piece, Marlo has created a distinct detail, including keyholes, fringe, beading, pleating and perforation,” the HSN press relrase said.

“Marlo became a fashion icon when she burst onto the scene as America’s first single working girl, Ann Marie, in her television series ‘That Girl,'” the release continued.

“Through the years, she has brought her fun and sophisticated fashion sense to her everyday life as she’s traveled across the country, speaking to women and raising funds for St. Jude Children’s Research Hospital. These women have become the inspiration for Marlo’s debut line, one that encourages them to define and embrace their own style.”

We don’t quite see her relevance as a fashion designer in today’s world, but we don’t run HSN, which crowed about how happy it was to have her.

“As a company, we are so inspired by Marlo and everything that she has accomplished,” Vanessa Dusold, HSN’s senior vice president of merchandising, apparel and accessories.

“She truly believes in giving back and empowering women through fashion and style. Marlo has exquisite taste and we’re excited to share this collection with her fans and our customers.”

Here’s the boilerplate on Thomas:

Marlo Thomas is an actress, author and activist whose body of work continues to impact American entertainment and culture. She has been honored with four Emmy Awards, the Peabody, a Golden Globe, a Grammy, and has been inducted into the Broadcasting Hall of Fame.

She was awarded the Presidential Medal of Freedom—the highest honor a civilian can receive—by President Barack Obama. Marlo was introduced to America as television’s That Girl, conceiving, producing and starring in the first-ever series about an independent young career woman living on her own.

Her pioneering spirit continued with the creation of the landmark children’s project, Free to Be…You and Me, which became a platinum album, best-selling book and Emmy-winning TV special.

She has remained a constant presence on television, in regional theatre and on Broadway, and has written seven best-selling books, including her 2014 anthology, It Ain’t Over Till It’s Over, a collection of inspirational stories about women who reinvented themselves in remarkable ways.

As National Outreach Director for St. Jude Children’s Research Hospital, Marlo travels the country throughout the year, raising funds and awareness for the hospital. In 2004, she created the hospital’s annual Thanks and Giving program, an unprecedented collaborative campaign that brings together more than 60 of the nation’s leading corporations that has so far raised $700 million dollars from holiday shoppers everywhere. Marlo lives in New York with her husband, talk show pioneer Phil Donahue.

JTV Posts Near 11 Percent Sales Increase In 3Q

November 16, 2016

Unlike QVC and HSN, Jewelry Television is crowing about its success in the third quarter.

The 24/7 jewelry home shopping network reported that its third-quarter sales rose 10.6 percent, “continuing the company’s outperformed of the broader retail industry,” according to JTV’s press release.

During the same period, JTV’s shipments also increased 18.5 percent, “aided by the largest grossing Labor Day Weekend for the brand since 2009.”

JTV does not disclose its actual sales figures.

That compares to the revenue declines that QVC and HSN just posted.

“For 10 consecutive quarters, JTV has not only delivered positive sales growth, but double-digit growth,” JTV CEO Tim Matthews said in a canned statement.

“The ability of this organization to consistently generate the type of results we have, especially in tough retail market conditions, is a testament to our team and our differentiated, ‘omni-digital’ strategy, which continues to resonate with consumers.”

JTV’s previously reported quarterly second-quarter sales growth of 15.2 percent.

The Knoxville News Sentinel recently did a story about JTV’s success, which attributed much of the network’s good news to its CFO, Crawford Wagner.

HSN, Good Housekeeping Unveil Search Finalists

November 15, 2016

Damn, HSN and Good Housekeeping magazine have picked nine finalists from more than 600 qualified submissions in their search to find America’s next great entrepreneur — yet they could not find anyone from New Jersey!

The finalists in the competition and their products will appear in the December issue of Good Housekeeping, on newsstands Tuesday, and on HSN on Dec. 5 and Dec. 6.

The winning product will be considered to receive the coveted Good Housekeeping Seal and its creator will be named an HSN American Dreams Entrepreneur.

Building on HSN’s American Dreams initiative, the home shopping network and Good Housekeeping launched a nationwide search to find an ntrepreneur with a new and unique product.

In August, a two-day judging event at HSN’s headquarters in St. Petersburg brought more than 75 people before a panel of judges for the chance to be selected as one of nine finalists to appear on HSN.

“HSN is the ultimate destination for entrepreneurs — there is nothing more gratifying than hearing their stories, bringing their product ideas to market and making their American Dreams come true,” HSN President Bill Brand said in a canned statement. “We are thrilled with the finalists and look forward to their on-air debut in December.”

The nine finalists are:

Laurie Steinfeld (Los Angeles, CA), who created The Original Wall Stamp, a flexible, translucent rubber tool with a built-in level to seamlessly create wall designs using paint

Gui Wang, LAC and Steven Wang, M.D. (New York, NY), who created the Dr. Wang Eczema Ointment, an herb-based balm that helps protect skin from irritation, while promoting hydration and soothing skin without steroids by using the combined expertise of both Western and Eastern healing practices

Chris Dickson, M.D. (Asheboro, NC), who created The Lounge Doctor Leg Rest, the only patented pillow designed by a physician to position legs and maximize circulation, improve comfort and reduce swelling from surgery, pregnancy or extended lengths of activity

Robert Kushner and Michael Stoll (Long Beach, CA), who created the Mistral Mini Mandoline from Urban Trend, a speedy two-way slicer for fruits or veggies that cuts produce twice as fast by slicing in two directions

Erin Borges (Carmel, CA), who created the GoGoTM Gift Bag, a goof-proof gift bag the includes built-in tissue paper at the top

Alicia Kelley (Raleigh, NC), who created the Mr. Big Curling Iron, which features a unique eight-inch barrel to help curl long or thick hair in one pass

PJ McGuire (Chicago, IL), who created the Wrapperoo, a two-sided water- and heat-resistant cape that doubles as a T-shirt hair towel

Jeff Hauer (Cincinnati, OH), who created the Travel Head Pillow, which features a patented shape that fits between travelers’ shoulders and neck, allowing for rest even without the window seat

John Vernieu and Pat Roscopf (San Marcos, CA), who created the Re-Grip, a tool that adds a patented non-slip comfort grip to any tool without glue or heat

Each of the finalists’ products were tested in the Good Housekeeping Institute to be considered for the Good Housekeeping Seal, which the winning product will earn for one year if selected.

The panel of judges was comprised of members from Good Housekeeping and HSN, including: Good Housekeeping Editor-in-Chief Jane Francisco, Rachel Rothman, Chief Technologist, Good Housekeeping Institute; Dara Trujillo, VP, Merchandise New Business Development, HSN; Chris Gassett, Assistant General Counsel, HSN; Birnur Aral, Director of Beauty and Health Sciences, Good Housekeeping Institute; Matt Demers, VP, Quality Assurance, HSN; Heather Holdsworth, VP, Merchandise Planning, HSN; Sandy Conrad, SVP, Electronics and Housewares, HSN; Neal Martinelli, VP, Electronics Merchandising, HSN; and Adam Marland, Senior Buyer, Culinary, HSN.

HSN and Good Housekeeping will determine the winner based on ingenuity, quality and public response of the product. The winner will appear in Good Housekeeping’s April 2017 issue and will be invited to sell their product on-air at HSN following the issue release.

Actress Eva Longoria To Hawk Watch Line On Evine Tuesday

November 15, 2016

Actress Eva Longoria will appear live on Evine on Tuesday to premiere her TechnoMarine women’s watch collection, joining a long list of celebs that are selling their wares on home shopping networks.

“I cannot wait for the opportunity to show off this collection live at Evine,” the Mexican-American star said in a canned statement.

“This collection is the result of a close collaboration between myself and TechnoMarine and I’m really pleased with how it turned out. The timepieces are a true reflection of my personal style and each graceful design was created to be enjoyed every day.”


The Eva Longoria for TechnoMarine collection is the result of Eva’s collaboration with TechnoMarine, “and is a dazzling collection of ten unique timepieces which embody today’s modern woman with timeless design and classic sophistication,” according to a press release from the channel that’s been dubbed the watch network.

Longoria will present the collection live from Evine studios during the three-hour premiere at 8pm ET. Before the premiere, she will appear on Evine’s Facebook Live show dubbed “Beyond Backstage,” a candid, unscripted conversation with Eva and will give fans a behind the scenes peek.

“Eva Longoria has long been a style icon and we couldn’t be more excited to welcome her to the Evine family,” Evine CEO Bob Rosenblatt said. “Eva has truly taken a hands-on role in the development and design of this collection, allowing the confidence, beauty and distinct style she’s known for to be channeled into each and every timepiece. We are excited to introduce her collection to our jewelry and watch fans.”

Here is the boilerplate on Longoria:

Eva Longoria is an award-winning actress, producer, director, entrepreneur, “Desperate Housewives” alum and philanthropist. She established The Eva Longoria Foundation, co-founded Eva’s Heroes and is the spokesperson for Padres Contra el Cancer, each with a different focus supporting the Latino community and youth with special needs.

A Brand Ambassador for L’Oreal Paris, Longoria owns BESO Hollywood, her own production company, UnbeliEVAble Entertainment, two fragrances “EVA, by Eva Longoria” and “EVAmour,” has a New York Times bestselling cookbook EVA’s KITCHEN, her own bedding and bath collection with JCPenney, the Eva Longoria Home Collection, and most recently her first apparel line, The Eva Longoria Collection, sold exclusively at The Limited.